What to do if Amazon orders suddenly drop? How to increase sales?

There are some differences between the Amazon platform and other e-commerce platforms, both in terms of operation and platform rules. So if you want to run your own store well, you need to understand the platform's policies in advance and learn some skills. For example, what should you do if Amazon orders suddenly drop?

Generally speaking, the decline in Amazon listing sales can be divided into external and internal factors. Let’s start with the internal factors.

1. The internal causes are as follows:

1. If you change the node of a well-performing listing, that is, modify the category, it will cause the Amazon A9 algorithm to re-match the product keywords and your target customers, so the traffic will also change, some may get better, some may get worse

(If you find that your product node does not match the product, modifying it to a node that suits your product will have a drainage effect, and vice versa)

2. If your product exposure rate becomes lower and lower, and the product ranking becomes lower and lower, this means that your exposure will continue to decrease, traffic will be lost, and order volume will also decrease. (Reason: Amazon also wants to make money. It gives you enough traffic, but you don’t have many orders. The natural traffic is tilted to the listings with better performance, and less is allocated to you.)

3. If you have received product complaints recently, Amazon will implicitly downgrade your listing. For example, my product was implicitly downgraded. The manifestations of implicit downgrade are: First, the number of orders decreased, the traffic decreased, and the BSR ranking decreased.

Countermeasures: 1. Find the problem in the complaint, modify it immediately, file an appeal immediately, send an email to Amazon to assure them that you will not make the same mistake again, and perform some operations on the product, such as lowering the price of the product, increasing reviews, and increasing advertising bids to obtain more traffic.

2. Offer product discounts and giveaways.

3. Your account will be restored after your appeal is approved. Please wait patiently.

4. You have recently made fake orders and fake reviews. Although Amazon has not pursued your case, it has already demoted your account. (Reason: The buyer account you used is not secure, and Amazon will think you are manipulating the rankings)

5. Performance score assessment is reduced, such as whether the email is replied in time, ODR, refund rate increase, etc. (If it is more than 24 hours, click on the spam first and then reply later. Do not reply all the time. Improve the product quality. If the return and exchange problems are mostly due to product quality problems)

6. Out of stock. The out of stock problem is actually the biggest killer of our sales. Out of stock will kill a hot product (painful lesson). Therefore, in order to avoid this, when the peak season comes, sellers should calculate your recent sales, prepare 3-4 times the usual stock, and choose a more stable and fast logistics.

Second, the external factors are as follows:

1. Lose the shopping cart, be copied by others, or have competitors put new models on the product page.

(Solution: Crack down on copycat sales, find out why the shopping cart was snatched away, and open a case to handle it).

2. Add your Amazon Listing to be included in the Add-on Item. Add-on item means low-priced and cheap products.

Solution: For products whose unit price is close to 10 USD, you may wish to slightly increase the price. According to actual tests, once the price exceeds the 10 USD mark, the Add-on Item logo will automatically disappear.

Second, brush a few orders

3. If your products are seasonal or holiday products

Reason: Seasonal products will cause sales to become unstable as the seasons go by. Holiday products are consumables, so they are usually sold very well only during holidays, such as Halloween, Thanksgiving, and Christmas, which are more common holiday products.

4. Your product has recently received negative reviews, resulting in a decrease in the weight of the listing and a decrease in traffic.

Solution: Add good reviews, modify bad reviews, send emails to talk to customers, and first find out why they gave you bad reviews (very important)

5. Is your product participating in flash sales in the near future? Flash sales by celebrities outside the site will increase traffic, but the traffic will return to its original state after the flash sales.

So how do we solve this problem?

1. When sales increase, buyers must control product quality more carefully. The more orders there are, the higher the quality standards must be.

2. For self-shipped products, you must ensure timely delivery and correct tracking numbers. For some products sold at ultra-low prices, if there is no tracking number, you do not need to fill in the tracking number, but you must not fill in a number at random. For products shipped by FBA, sales estimates must be made. Generally, the inventory should be three times the sales amount. Out of stock midway will have a great impact on the product ranking, so the FBA warehouse must have sufficient inventory.

3. If a negative review appears, the seller must understand the reason. If it is a malicious review, the seller can apply to Amazon customer service to remove the negative review.

4. During the operation process, in addition to continuously optimizing the listings for popular products, you must also pay attention to your competitors. Changes in Sales Rank should be a must-do item in your daily work. Whether the ranking of your own products is rising or falling, whether the ranking of competing products is rising or falling, and the possible factors behind the ranking changes should be carefully considered and countermeasures should be taken.

5. If the sales of popular products decline, sellers should also appropriately place in-site advertisements and increase off-site traffic to boost sales. According to the characteristics of different categories, the timing and amount of advertising must be controlled.

6. If you find that your product is being copied and your product has been brand registered, you can complain to Amazon customer service.

There are many factors that affect store traffic. Sellers must analyze the reasons from the store itself and the market, and solve problems in a timely manner when they are discovered, so as not to affect the product's later sales.

During the operation process, ranking changes should be considered as a must-do item in daily work. Whether the ranking of your own products is rising or falling, whether the ranking of competitors' products is rising or falling, and the possible factors behind the ranking changes should be carefully considered and countermeasures should be taken.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?