Xiaohongshu's Hot Articles in March

The hot articles on Xiaohongshu are different every month. Let’s take a look at this article to find out what the hot articles on Xiaohongshu were in March!

Competition in each track is becoming increasingly fierce, product homogeneity is too serious, and the track is too competitive, so many students asked: Is there still a chance to enter Xiaohongshu now?

While you are still hesitating whether to join or not, maybe your peers have already sold over one million products on Xiaohongshu by using precise traffic investment, so what are the brands and merchants who have not yet joined Xiaohongshu waiting for?

There are 5 points here:

1. You need to understand consumer needs
2. With high-quality, practical content, consumers feel rewarded
3. To open a store and do live streaming;
4. Use paid traffic as an aid to conduct targeted marketing to targeted groups
5. Expanding new audiences

[Ranking of hot topics in the past 7 days]

According to Xinhong data, the topic with the highest number of views on Xiaohongshu in the past 7 days is 'Challenge Zhang Yuanying', which has received 38.7522 million views and 922,200 interactions. The second most viewed topic is 'Zhang Yuanying spins in circles', which has received 356.572 million views and 855,200 interactions. The third most viewed topic is 'Zhang Yuanying spins in circles and controls me for 30 seconds', which has received 10.0491 million views and 297,400 interactions.

After Zhang Yuanying's spinning incident went viral, the popular boys spinning on Douyin gradually became popular on social media, but there are still relatively few related notes on Xiaohongshu, but the number of views is extremely high, which shows that users are quite interested in this topic.

Then some of our related brands can take advantage of this wave of popularity for free, including clothing, trends, outfits, etc. All brands can take advantage of this popularity.

【Xiaohongshu traffic support activities in the past 7 days】

(Displayed by Xinhong Data under Xinbang)

With the Qingming Festival, May Day holiday, spring and other seasonal hot topics, Xiaohongshu has also given corresponding traffic support. Currently, there are 430,500 new participants, 1.239 billion new traffic, and 970 million new estimated readings.

Taking advantage of hot topics is also a way to increase account exposure. Many brands will start laying out content and keywords 1-2 months before a holiday, making arrangements in advance, harvesting traffic in advance, and amplifying high-quality content before the holiday.

1. Xiaohongshu Hot Articles in the Beauty Category

Case 1: The shark teeth and eye makeup tutorials everyone wants to see are here

(Note data: 2k+ likes, 500+ favorites, 39 comments)

The title of the popular article on Xiaohongshu: "Eye Makeup Tutorial" targets the target group, and most girls will click to watch it. The special "shark teeth" will make people curious and think of anime characters.

Xiaohongshu's popular article cover: The video cover directly presents the effect and indicates the theme. The large characters introduce cartoon characters to attract relevant people to click. The upper and lower comparison pictures are used to allow users to see the effect more clearly and click to watch.

Hot content on Xiaohongshu: The video content is divided into two parts. It first echoes the content of previous videos, and then introduces the makeup step by step, which makes it impossible to skip. It also shows the process in detail, and ends with a finished film, which brings a visual impact.

Comments on popular articles on Xiaohongshu: Most of the comments discuss makeup application methods, spark topic discussions, increase note traffic, and experts also provide product information in the comment section.

Zhuang Jun teaches you how to copy homework: the video title "Eye Makeup Tutorial" is popular in itself, and the two-dimensional characters are marked in large letters on the cover, allowing the video to attract more users to click. The content is linked together, guiding users to watch to the end, while also leading to product information in the comments.

The video content is in line with the tone of Xiaohongshu and attracts the attention of female users. Xiaohongshu will limit the flow of notes without valuable content in the future, so notes need to output high-quality content and be altruistic. In the comment area, you can use large accounts to interact and increase fan stickiness, while using small accounts to guide out product information.

Case 2: Giselle makeup is the god of long middle part

(Note data: 14,000 likes, 3,000+ favorites, 225 comments)

The popular titles of Xiaohongshu articles: "Giselle makeup" and "long mid-parted face" are positioned as the target group. I believe that most women will click to watch. The "god" brings emotional value to users, making them want to find out more.

The cover of the popular article on Xiaohongshu: The cover directly highlights the makeup, echoing the title, attracting users to click, and adding text descriptions of the makeup, making the content appear to have high practical value.

Hot content on Xiaohongshu: The video uses frame-by-frame playback to show makeup, combined with music playback to create a sense of atmosphere for users. The length of the video is just right and not dragged out.

Comments on popular articles on Xiaohongshu: Experts’ comments pinned relevant products to the top, directly bringing out product information so that users in need can directly understand it. Some users asked for tutorials, and experts actively interacted with users.

Zhuang Jun teaches you how to copy homework: The video uses a relatively short duration to not only show the makeup, but also bring out relevant product information in the comment area. At the same time, it paves the way for traffic in the comment area for the release of subsequent tutorial notes.

This type of makeup display video is in line with the platform's tone, and at the same time guides users to comment in the comment section, forming a collection for subsequent release of tutorial notes, thereby increasing user click-through rates. When users search for related terms, the platform will recommend related videos, thereby increasing user stickiness.

2. Xiaohongshu Hot Articles on Fashion and Dressing

Case 3: ootd｜It’s really cool to wear this when going out 🚲Don’t love the Korean style too much!

(Note data: 9k+ likes, 3k+ favorites, 124 comments)

Xiaohongshu Hot Article Title:

"Korean style" is positioned as the target group, and I believe that most girls will click to watch. "ootd" is a hot topic at the moment, which has its own popularity and directly indicates the content of the video. "Don't love it too much" brings emotional value to users. The title here uses: results + segmented groups + emotional words.

Xiaohongshu’s popular article cover: The cover directly uses two sets of pictures to indicate the video content and corresponds to the title, which is simple and clear.

Hot content on Xiaohongshu: The beginning of the video shows the details of the clothing items, which makes girls even more excited. The basic information of the influencer is marked above the video, and the video ends with a complete outfit, making the video more complete.

Comments on popular articles on Xiaohongshu: Most of the comments are from users asking for information about the items in the video. Experts interact with users in the comment area and guide discussion on the topic.

Zhuang Jun teaches you how to copy homework: The video uses just the right length to show both the complete items and the complete outfits. The active discussions among users in the comment section keep the heat going.

Xiaohongshu has a large number of female users, and many topics are popular. Using popular topics to publish notes can ensure high-quality content and easily generate hot items. It is necessary to interact with users in the comment area to introduce product information and increase the rate of conversion from grass to revenue.

Case 4: Sisters, these skin-beautifying socks are great for covering chicken skin and scarred legs

(Note data: 7k+ likes, 5k+ favorites, 77 comments)

The title of the popular article on Xiaohongshu: "Skin-beautifying socks" targets the target group and attracts most female users to click. "Huge, huge, huge" emphasizes the perfect effect and makes users with needs more curious. The title here uses: segmented population + emotional topic + conclusion.

The cover of the popular article on Xiaohongshu: the large font on the cover highlights "skin beauty socks", directly outputs the content, echoes the title, uses "bare face cream" as a reference, and emphasizes the effect again. The combination of colorful pictures and products is fascinating.

Hot content on Xiaohongshu : The beginning of the video highlights the product, using text and pictures to attract users to continue watching, then showing who looks good in it and clarifying the target audience. The end of the video focuses on introducing the benefits of the product, using renderings to attract attention, emphasizing seasonal wear, and fitting in with current search hotspots.

Comments on popular articles on Xiaohongshu: Expert comments are pinned to introduce the works, directly corresponding to the theme, and users respond positively to the comments, which not only showcases the products but also increases user stickiness.

Zhuang Jun teaches you how to copy homework: The video truly demonstrates the effect of the product, using contrasting renderings to bring visual impact to users and increase user click-through rate.

Xiaohongshu is a user community for sharing good things. Sharing real content can attract users and increase click-through rate. When publishing content, you should pay attention to the practical value of the content. You can use a small account to post real feedback in the comment area to increase the rate of grass-seeking. Operate a Xiaohongshu store so that users can place orders directly after being grass-seeked, ensure product quality, and increase revenue conversion rate.

3. Hot Articles on Xiaohongshu: Home Furnishings and Home Improvement

Case 5: Yes, this is the small home that my parents say does not welcome relatives🏠

(Note data: 50,000 likes, 11,000 favorites, 4,085 comments)

The title of a popular article on Xiaohongshu: "Xiaojia" is positioned as a home furnishing, and users with home furnishing needs will search for it. "Relatives are not welcome" is a controversial word, which is a topic and has aroused widespread discussion among users.

The cover of the popular article on Xiaohongshu: The colorful picture cover is eye-catching and brings visual impact to users. The sofa and other items in the picture correspond to the small home content in the title. The beautiful sunset outside the window will make users feel longing and create a comfortable feeling of small home for users. The circular staircase in the picture has a sense of design and attracts users' attention.

Hot content on Xiaohongshu : Notes are published in the form of pictures, most of which are brightly colored and richly toned. The warm-toned pictures make users want to view them. The pictures show the home from all angles, including a variety of household items such as sofas and pillows, which will encourage users with needs to continue viewing. There are 4 pictures in total, ending with a cute carpet picture. While the content display is completed, it gives users a cute impression.

Comments on the popular article on Xiaohongshu: Most of the users in the comment section were discussing the appearance and comfort of the home. Among them, a small number of users expressed their concerns about "difficulty in hygiene", which sparked a topic of discussion.

Zhuang Jun teaches you how to copy homework: The notes show a small home in the form of pictures, most of which are colorful pictures. The cover gives users a bright feeling and attracts users to click. The home products that appear in the notes also conform to current aesthetics.

Currently, the majority of Xiaohongshu users are female. The cute paintings and special home furnishings in the notes will attract female attention, which is in line with the content tone of Xiaohongshu. Setting controversial titles can trigger user discussions and bring traffic to the notes. Displaying products in the form of pictures will make users' memories more profound, but it is necessary to increase the interaction between the comment area and users, and promote products from their own perspective to make users feel as if they are in the scene.

Case 6: Spring Collection Blessings to All

(Note data: 56,000 likes, 10,000 favorites, 1,302 comments)

The title of the popular article on Xiaohongshu: "Spring Collection" is targeting the season. Now that it is spring, the possibility of users searching increases. "Blessings" is related to festivals, and most people will search for it before sending gifts.

Xiaohongshu's popular article cover: The video cover is a bunch of flowers with unique shapes and coordinated colors, which echoes the title "Spring Collection" and gives users a pleasing feeling. Flowers are related to various festivals, and most people will look down to see if there are other flowers.

Hot content on Xiaohongshu: The video tells users about the uniqueness of flowers by showing them flowers. Flowers of various colors are coordinated, allowing users to think of various festivals through color matching, such as Valentine's Day, Goddess Day, etc. The unique shape of the bouquet also contrasts with common bouquets, bringing surprises to users. At the same time, the bouquet is displayed by matching soothing music and clothing that coordinates with the flowers, which is eye-catching. The length of the video is just right, so that users will not feel aesthetic fatigue after appreciating the bouquet.

Hot comments on Xiaohongshu: Most users are discussing the unique status quo and perfect matching of bouquets. Some users will show off their own bouquets to spark discussion, and a small number of users think the flowering period is short and ask about dried flowers.

Zhuang Jun teaches you how to copy homework: The video attracts users' attention by showing various bouquets. Most female users will click to watch when they see it, thus bringing in traffic.

Judging from the content, the video is consistent with the current situation that Xiaohongshu has a majority of female users. The unique bouquet will attract female users who will share and repost it after seeing it, which increases the click-through rate and data of the note. This type of note is prone to become a hit during festivals. At the same time, when the brand sees the needs of other users in the comment area, it should take action, focus on user needs, try to meet user needs, and promote other related products in the store.

4. Xiaohongshu Hot Articles Travel and Tourism

Case 7: Collect real snowflake specimens and make them into permanent fan gifts

(Note data: 56,000 likes, 10,000 favorites, 1,302 comments)

Title of a popular article on Xiaohongshu: "Snowflakes" are something unique to winter, so I believe they will attract the attention of most people, especially people in the south who will click to watch them enthusiastically when they see snowflakes. "Snowflake specimens" are not common, which will make most people curious and attract users' attention. "Fan gifts" are targeted at a certain group. Handmade and unique gifts will strengthen fan stickiness and also attract the attention of other users.

Xiaohongshu's hot article cover: The cover shows a snowflake specimen style, which corresponds to the title. The unique snowflake specimen style gives users a bright feeling and creates a sense of suspense for users to read on.

The hot article on Xiaohongshu: The video starts with a close-up of the snowflake specimen and quotes a film and television clip to illustrate the production process. The special beginning will attract users to continue watching. The beautiful snow scene in the video and the expert's expression of the difficulties in making the specimen show the real process of the expert's production, which makes people feel full of sincerity. However, the video is too long and most of the audience are fans, so it is difficult to attract other users.

Comments on popular articles on Xiaohongshu: Experts post snowflake exchange activities in the comment section to increase topic discussions, bring traffic to the notes, and increase the possibility of becoming a popular article. Most users are moved by the sincerity of the experts.

Zhuang Jun teaches you how to copy homework : The video shows the whole process of a master making a snowflake specimen. The real process allows users to experience the difficulty of the production process. When the snowflake specimen is finally completed, the user's emotions will be particularly high. Commenting and initiating activities will increase the discussion of the notes and keep the traffic of the notes continuous.

Every hot topic and every popular article on Xiaohongshu is inseparable from users. Publishing real content will give users a sense of empathy, and a sincere attitude will impress users and bring traffic to the notes.

Case 8: 398 sq. m. single-family tree house, I can really do it!

(Note data: 433,000 likes, 216,000 favorites, 18,000+ comments)

Xiaohongshu's popular article title: "Tree House" is not common, and the unique word attracts people to click, and also locates the target group, such as users who like to travel and adventure. "398" echoes "Tree House", allowing people to associate whether it is worth it. The title here uses: number + result + emotional words.

Cover of Xiaohongshu's popular article: The cover fits the title "Stand-alone Tree House", creating a sense of mystery of the tree house for users. Content of Xiaohongshu's popular article: The video uses the first-person perspective to let users watch the video immersively, and enter the hotel in an adventure-like manner, creating an adventurous atmosphere for users. It introduces the basic situation of the tree house, and the mysterious location brings a strong sense of mystery to users, making people want to find out. It introduces the form of check-in, "unpacking the blind box" check-in, which is in line with the current blind box trend, making users have a strong curiosity. It also introduces the various room types of the tree house hotel, allowing users to fully understand the surrounding environment.

Comments on the popular article on Xiaohongshu: Most of the users who commented praised the uniqueness of the tree house and the beauty of the environment. Some users asked about the address of the tree house, and some users expressed their emotions in the comment section with the help of video content.

Zhuang Jun teaches you how to copy homework: The video takes users to watch the video in an immersive way, which is fascinating and immersive. The title "I really can" combined with the video content provides users with emotional value, and planted the seeds of interest in this tree house in users in another way.

Xiaohongshu is not only a platform for sharing good things, but also a place for users to share their feelings sometimes. While focusing on user needs, it is also necessary to take care of users' emotions. While promoting products, the content should give users emotional value as much as possible. When there is emotional sustenance, promoting products will bring better results.

5. Xiaohongshu Hot Articles: Mother and Baby Care

Case 9: Baby Food-Blueberry Yam Puree

(Note data: 2k+ likes, 1658 favorites, 42 comments)

The popular title of Xiaohongshu: "Baby Food Supplement" targets the target group. I believe most mothers will click to watch it. It simply and directly summarizes the content of the video.

Cover of the popular article on Xiaohongshu: The video cover highlights the content of the video in large fonts, "Blueberry Yam Puree" corresponds to the title, and "7 months old +" further refines the target population to attract mothers to click and watch. The colorful and good-looking finished product is eye-catching.

Hot content on Xiaohongshu: The finished product is shown at the beginning of the video, and the benefits of blueberries and yam are introduced in text to attract mothers to continue watching. The production process is then introduced in detail, and the resulting products are also shown. The video is highly completed and closely linked.

Comments on popular articles on Xiaohongshu: Most of the comments are from mothers sharing their experiences, and some users also hand in homework after learning. Experts actively interact with users to increase discussion of the topic.

Zhuang Jun teaches you how to copy homework: The video shows the production process and attaches text to supplement the explanation, making the entire video clear and complete. The expert also guides the product information in the comment area, which increases the rate of seeding.

This type of tutorial note will increase user stickiness. The video uses a first-person perspective, allowing users to immerse themselves in the production process and generate ideas they want to try. After the production is completed, they go to the comment section to "hand in their homework", which is in line with the current trend and is likely to produce explosive posts.

Case 10: The strongest anti-slip king of horse-faced skirt is here

(Note data: 2k+ likes, 1658 favorites, 42 comments)

The title of the popular article on Xiaohongshu: "Horse-faced Skirt" locates the target group, and most female users will click to watch; "Anti-slip" indicates the theme content of the note; "The Strongest King is Here" emphasizes the perfect effect and attracts attention. The title here uses: segmented population + results + emotional words.

Xiaohongshu’s popular article cover: The cover directly displays the anti-slip details, simply and directly states the content, and corresponds to the title.

Hot content on Xiaohongshu: The notes are mainly in the form of pictures, showing detailed pictures, full-body pictures, and the last picture with relevant product information, expressing all the content concisely but completely.

Comments on popular articles on Xiaohongshu: Experts in the comment section pinned their real feelings and feedback, which seemed to be full of sincerity, and most users were sharing their own experiences.

Zhuang Jun teaches you how to copy homework: the notes show the content of the title in the form of pictures. "Horse-faced Skirt" is currently very popular. Notes with valuable content will be recommended. The pinned comments allow users to feel the sincerity of the expert. After the user shares his experience, the expert responds positively, which can increase the discussion of the topic.

Xiaohongshu is a platform with its own hot topics. The official will provide some traffic support for notes that comply with the rules and have content value. Therefore, when posting notes, you can quote current hot topics and output content with high practical value to increase the traffic and click-through rate of the notes. While ensuring the quality of the content, high interaction in the comment area can make the notes get more traffic.

Case 11: 17 catties in 7 months, I really can’t lift it anymore😂

(Note data: 105,000 likes, 12,000 favorites, 3,484 comments)

The title of Xiaohongshu's popular article: "7 months" is the target group. Most mothers want to know about other babies' situations. The title is short and easy to understand. "Unable to lift" attracts more attention and makes people curious. The cover of Xiaohongshu's popular article: The cute cover of the cute baby corresponds to the title content. The mermaid clothes with rich and bright colors are very eye-catching and attract people to click.

Hot content on Xiaohongshu: The video shows the cute baby from all angles by holding the baby, which attracts the mother's attention. The beautiful mermaid clothes attract more attention and understanding from the mother. The cheerful music and the cute baby's bright smile bring emotional value. The length of the video is just right, which not only shows rich content but also does not make people feel bored.

Comments on popular articles on Xiaohongshu: Most of the comments on the videos are positive, and most of the comments praise the cute looks and lively movements of the cute babies. The influencers will maintain the comment area and interact with the comments to strengthen resonance with the crowd and guide out clothing information.

Zhuang Jun teaches you how to copy homework: The video attracts the attention of the target group by sharing the daily life of cute babies. Mothers will resonate while watching and associate it with themselves, while other users get the emotional value brought by the cute babies by watching their bright smiles.

The influencer guides the clothing information in the video by maintaining the comment area, bringing traffic to the brand. Xiaohongshu is a user community for sharing life and recommending good things. The content published by Xiaohongshu should be authentic, interactive, and emotionally valuable to users. After the content is published, the comment area should be actively maintained to guide brand information and product links.

6. Xiaohongshu Hot Articles in Food Category

Case 12: Even a novice can make a successful soufflé in one go!

(Note data: 50,000 likes, 42,000 favorites, 1,419 comments)

The title of the popular article on Xiaohongshu: "Newbie" locates the target group, and most users will click on it; "Soufflé" indicates the content of the video, allowing users to see it at a glance; "One Time Success" uses the number of times to let users clearly understand the content and effect of the video. The title here uses: segmented population + numbers + results.

Xiaohongshu’s popular article cover : The video cover directly displays the finished product, telling users whether the effect is good or not, and adds additional text descriptions to encourage interested users to continue watching.

Hot content on Xiaohongshu: The video starts with a sentence indicating that this is a collection, attracting users to watch other videos. It uses a method of showing the result first and then the process, which is fascinating and attracts users to continue watching. At the end of the video, a detailed text description is attached to allow users to clearly understand the production process.

Comments on popular articles on Xiaohongshu: The experts put notes at the top of their comments, and their sincere attitude made users feel that they were sincere. Most users followed the production and submitted their assignments, which increased the discussion.

Zhuang Jun teaches you how to copy homework: After the note uses "newbie" to attract users, it indicates in the video that this is a collection, which will increase users' curiosity about the video and encourage them to continue watching other videos. At the end of the video, a text tutorial is summarized and precautions are attached in the comment area, so that this note forms a closed loop. The user experience will be very good and it is easy to create a hit.

Collection videos will be more attractive to users while ensuring the quality of the content. The title uses "newbie" as the keyword, and the video starts with "teaching my boyfriend which dish to cook", which fits the current hot topics. When posting notes on Xiaohongshu, you must clearly know the user characteristics and target groups of Xiaohongshu. After clarifying them, you must keep up with the platform's hot topics and refine keywords so that users can search for them, but don't stack keywords.

Case 13: 🍓Candied Haws in Air Fryer…Who invented this?

(Note data: 132,000 likes, 94,000 favorites, 3,210 comments)

The title of the popular article on Xiaohongshu: "Tanghulu" is positioned as the target group, and I believe most girls will click on it. "Air fryer" as a popular thing at the moment has also attracted some users to click on the cover of the popular article on Xiaohongshu: the cover directly uses the successful Tanghulu, corresponding to the title, to stimulate users' curiosity.

Comments on the popular article on Xiaohongshu: The video directly displays the results at the beginning, and uses large fonts to highlight the practicality of the content, and then introduces the detailed process. This will attract users to continue watching and increase the video's playback volume. The video length is just right, which fully displays the content without appearing dragged out.

Comments on popular articles on Xiaohongshu: Most of the comments are users’ “homework”, and some users are praising the content.

Zhuang Jun teaches you how to copy homework : The video uses text + tutorial to show the production process, which is simple and clear. Combined with the current popular dubbing, it not only brings practical value content to users, but also brings emotional value to users.

Xiaohongshu covers many areas of life. The content of notes can be divided into practical value or emotional value. Focusing on altruism, if both can be taken into account, the notes will easily become popular and increase traffic.

7. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

Case 14: Four ways to curl your hair with a curling iron

(Note data: 10,000 likes, 10,000 favorites, 10,000 comments, 1,000 likes)

Xiaohongshu's popular article title: "Curly hair" is used to identify the target group, and I believe most girls will be interested in it. "Curling iron" mentions the product, and when users search for the product, the video will be displayed, increasing the exposure of the video. "Four types" directly describes the content of the video. The title is concise and clear, and clearly tells users with needs about the video content. The title here uses: number + segmented group + result.

Xiaohongshu hot article cover: The cover shows the curling iron and hair, which is related to the title and attracts most girls to click and watch how to operate it. Xiaohongshu hot article content: The video directly displays the content and tells users the four ways to curl their hair in a simple and clear way. Combined with cheerful music, it will not make users feel bored. The video rhythm is well controlled, which not only clearly and completely shows the process and results of curling hair, but also will not make users feel procrastinated.

Comments on the popular article on Xiaohongshu: Most of the comments on the video are "self-deprecating" comments comparing themselves with the video after watching it, which keeps the discussion topic hot. Some users said they wanted the link to the curling iron shown in the video, and most of them were positive comments.

Zhuang Jun teaches you how to copy homework: the content of the video not only fits the tone of Xiaohongshu, but also promotes the products in the video to users. Currently, Xiaohongshu is developing towards commercialization. After understanding user needs, product links should be listed in Xiaohongshu stores to facilitate user purchases, forming a closed loop where users can directly purchase after being encouraged.

Case 15: I was saved by the dry grass brush! Easily replicate the spa at home!

(Note data: 191,000 likes, 149,000 favorites, 937 comments)

Xiaohongshu's popular article title: "Withered grass head" locates the target group and attracts clicks from users with needs. "Spa" echoes "withered grass head" and directly tells users the effect. Most female users will click on it. "I am saved" conveys joy to the crowd and gives users emotional value, indirectly indicating that the effect of the video content is perfect, indicating that this is a practical video, attracting users to click and repost. The title here adopts: segmented population + emotional value + solution.

Xiaohongshu hot article cover: The large font on the cover highlights the theme of the video content, and uses contrasting pictures to highlight the effect of hair care, reflecting the watchability of the video content and attracting people to click on Xiaohongshu hot article content: The video directly shows the hair care results at the beginning to attract people to continue watching, and then introduces the hair care methods. Combining video and text, it clearly shows the hair care process. The step-by-step expression makes the content interlocking, attracting people to continue watching and not making users bored.

Comments on popular articles on Xiaohongshu: Experts in the comment section pinned the posts to tell users the positioning of their accounts, attracting their attention. The informative content of the videos also sparked discussions about hair care.

Zhuang Jun teaches you how to copy homework: The video provides users with practical information. The use of video + text makes the entire video clearer. The video content is also a hot topic that female users are currently paying more attention to. While the topic selection is popular in itself, the video full of practical information can make the notes a hit. At the same time, relevant product information can be brought out during the discussion in the comment area, and related products can be put on the shelves in the store, forming a closed loop of drainage, planting grass, and purchase.

8. Xiaohongshu Hot Articles Sports and Fitness

Case 16: Sharing of a weekly exercise plan to lose 11 pounds from a small base

(Status: 17,000 likes, 20,000 favorites, 536 comments)

Title of Xiaohongshu's popular article: "Small base" locates the target population and attracts female users to click. Combined with the numerical expression of "11 pounds", it clearly tells users the effect and attracts users with needs to continue watching. The title here uses: segmented population + numbers + conclusion. Cover of Xiaohongshu's popular article: The cover uses a contrast picture with large fonts to highlight the effect and correspond to the title, creating a suspenseful atmosphere for users to continue watching.

Xiaohongshu's popular article content: The notes are expressed in the form of pictures and texts, and a comparison chart is used to show the effect to users, which is clear at a glance, and then attached with daily weight loss methods to attract users to collect and increase users' click-through rate. Xiaohongshu's popular article comments: Most of the comments are users discussing related topics, and experts also actively interact with users to increase the topic discussion.

Zhuang Jun teaches you how to copy homework: The notes use effect comparison charts to directly get to the point, attracting users to click and then introduce methods, and then answer and interact in the comment area, which is easy to create a hit.

The published notes must have an eye-catching title and a special cover to stand out from the crowd. The user group must be clearly defined to catch the target group's attention at the first time and increase the user's click-through rate. After outputting high-quality content, guidance must be strengthened in the comment area to naturally lead to the product.

Case 17: Posture is much more important than appearance‼ ️5min full body stretching

(Note data: 661,000 likes, 589,000 favorites, 3,995 comments)

The title of the popular article on Xiaohongshu: "It's all stretching" targets the target group. I believe most girls will click on it. "5min" creates a simple atmosphere for users, which is in line with the current hot topic of lazy people's rhetoric, and uses numbers to clearly tell users the length of the video, which is simple and direct.

Xiaohongshu's popular article cover: The video cover highlights "before bedtime" in large fonts to attract users to click, and combines actions to show the effect to make users curious and continue watching.

Hot content on Xiaohongshu : The video goes straight to the point and shows each action directly, while combining it with text to make the video easy to understand. The length of the video is just right, so that users will want to watch it again after watching it.

Comments on the popular article on Xiaohongshu: The influencer pinned a comment summarizing the content of the video in the comment section, which once again clarified the content of the video. Users exchanged their thoughts under the comments, increasing the discussion of the topic.

Zhuang Jun teaches you how to copy homework : The video uses time to create a title, which is simple and clear. The cover directly indicates the content of the video. The text in the video is combined with the expression of actions to improve the practical value of the entire video.

There is a high probability that users will open Xiaohongshu before going to bed. The expressions before going to bed in the notes can further attract users to watch. By taking advantage of the psychology of office workers exercising before going to bed, the click rate of the video can be increased. Users are likely to comment after following the exercise, which can increase the discussion of the video.

9. Xiaohongshu Hot Articles on Cute Pets

Case 18: How to bathe a kitten that is afraid of water

(Note data: 16.4w likes, 48w favorites, 1233 comments)

The title of the popular article on Xiaohongshu: "How" makes users curious, "little kitten" determines the scope of the target group. People who have pets will want to see other pets. The combination of "afraid of water" and "bath" will make people curious. They want to know how a kitten who is afraid of water takes a bath. The title directly states the content, which is memorable and eye-catching.

The title of a popular article on Xiaohongshu: The cute image of the kitten catches the eye. The kitten next to the sink corresponds to the content of the title. The kitten's resistant expression contrasts with the owner grabbing the kitten's claws, attracting users to read on.

Hot content on Xiaohongshu: The beginning of the video contrasts the kitten's resistance to taking a bath with the kitten's need for a bath, which makes it more attractive for users to watch. The video content uses the kitten's slow reaction point to replace the bathtub. The kitten's confused expression combined with the cute music conveys the user's emotions. The video length is just right, and the content is progressive, which better guides users to watch the video in its entirety.

Comments on the popular article on Xiaohongshu: The comments on the video mainly revolve around the title, with many users commenting on how cute the kittens are, and some users also sharing knowledge about bathing kittens.

Zhuang Jun teaches you how to copy homework: The video attracts the attention of the target group by analyzing the bathing process of cute pets. Most users will be moved by the cuteness of the cute pets when watching the video, and a small number of users will comment on the video with relevant scientific knowledge. The bathtub shown in the video will also attract the attention of users who also have pets, thereby bringing traffic.

Xiaohongshu is a platform for recording life and sharing daily life, which also includes sharing good things. Although the video shows the bathing tools for cute pets, the influencer did not actively maintain it in the comment area and interact with users. Therefore, after publishing the content, you should actively interact with user comments to increase the stickiness of fans, and then promote the product at the right time, promote good things, and bring benefits to the brand.

Summarize

This article explains how to create popular notes on Xiaohongshu from 9 categories. We have deeply analyzed the details of Xiaohongshu's popular notes, from studying user needs and topics of concern to grasping hot trends, so as to better provide you with content of interest.

If you want to create a popular note on Xiaohongshu, whether you are a brand's Xiaohongshu operator or an individual user, you need to keep an eye on the latest trends and hot topics on Xiaohongshu, constantly gain a deeper understanding of users' consumption needs, and adjust content and strategies at any time. Only in this way can you output content more accurately, thereby making better use of the Xiaohongshu platform and obtaining greater traffic.

Author: Zhuang Jun

WeChat public account: Zhuang Jun (ID: zhuangjunweixin)