WeChat stores support early distribution of video accounts!

The upgrade of WeChat Stores has brought new distribution opportunities to merchants, especially through the emerging channel of Video Accounts. The newly launched "Sharing Member" function allows merchants to set up individual or corporate WeChat accounts as sharing members, and promote sales by sharing the content of WeChat Stores to the community, and obtain traffic coupons according to the policy.

If you have studied the "WeChat Store-Merchant Private Domain Operation Guide" document released by the platform, you will see two pieces of information that the industry is very concerned about. One is how to jump to the WeChat store from the mini program, and the other is how to use the role of "sharer" to start video account distribution.

The document is not the latest one, but was issued in May this year. However, at that time, people may not have focused on it, so there was not much discussion. It was not until the upgrade of WeChat Store that it was noticed and paid attention to by the industry.

In the document, the content related to store sharers can include the following aspects:

1. How many sharers can be set up for a WeChat store?

-The WeChat store sharer function supports merchants to set personal WeChat/corporate WeChat accounts as sharers. Transactions generated by users entering through some scenarios shared by sharers will be marked separately by the platform. According to relevant policies, merchants will be given traffic vouchers as incentives for marked transactions.

- The upper limit of the number of sharers for a single store is 20,000, and a single sharer can be bound to up to 5 stores;

2. Can the sharer share the mini program and jump to the WeChat store?

As an important way for sharers to share, the news of WeChat Store upgrade a few days ago attracted the attention of many merchants to the new function of mini-programs jumping to WeChat Stores. The document also mentioned the path for mini-programs to jump to WeChat Stores.

- If you need to embed the WeChat store homepage in the mini program, display the store homepage, and jump to transactions, or embed WeChat store products in the mini program, display the store products, and jump to transactions, you can use the mini program to jump to the store capability to achieve this.

Officials mentioned that this capability supports the small store preferred alliance product promotion and commission function, which means that there is a new channel for sharers to share content. Sharers can use the mini program to jump to the WeChat store by sharing the mini program link with the store homepage/products.

3. What information can the sharer share?

It can be seen from the document that the sharing content of store sharers will be expanded to five items, including the video account live broadcast room, short videos with product cards, product cards, video account homepage showcase, and mini program jump to the store.

(July "Private Domain Incentive Program" store sharer page)

According to official documents, we know clearly that:

Sharers are a powerful way to distribute video accounts. If video account distribution is a method/strategy that merchants need to learn and use, then "sharing officers" are one of the key hubs.

By setting up sharers, merchants can clearly record and analyze the effects of each sharer, which makes it easier for merchants to establish an incentive system for sharers and to develop their own video account distribution business.

It is worth mentioning that sharers are not only employees, but also core fans and third-party promoters can be bound to become sharers, helping merchants to share live broadcast rooms and products to the community for sales through the sharers' abilities.

It is worth emphasizing again that:

Each store can have up to 20,000 sharers.

In fact, video account distribution has always been the official part of promoting merchants. In the first item of "WeChat Store-Merchant Private Domain Operation Guide", the importance of store sharers to private domain operations is also emphasized, that is, using store sharers for social distribution in WeChat is a typical private domain operation model.

Looking through the documentation, you can see a signal like this:

The video account distribution business is worth running and can already be run at a fast pace.