Xiaohongshu's popular article routine [August]

This article analyzes the hot articles on Xiaohongshu, lists 14 cases for analysis, and also analyzes what can be learned from them. This article is suitable for friends who operate Xiaohongshu accounts to read and learn the ideas of hot articles.

When we write notes on disassembling popular articles, there are always people who question: Why is it that sometimes excellent popular articles do not perform well on their own accounts?

What’s important is whether your content, title and cover are attractive.

Today we have disassembled some popular notes and broken down their details. We can learn from the successful experiences of others and cleverly integrate them into our own creations, thereby improving the quality and attractiveness of personal content.

I hope this article can help those Xiaohongshu operators who are working hard to create content on Xiaohongshu, and help them find inspiration and breakthroughs in the process of pondering the details of the content.

1. Xiaohongshu Hot Articles in the Beauty Category

Case 1: An ordinary girl’s ten years, the Internet is the beginning of my self-help

Xiaohongshu's explosive article title analysis: numbers + events + contrasting results. 10 years is neither long nor short. Why is it linking ordinary girls and self-help together? The events that happened in the process are enough to catch the user's curiosity.

The cover of the popular article on Xiaohongshu: The exquisite makeup of the blogger on the cover attracts admiration, but the cover title "Born with Heterochromia" is particularly eye-catching. Being different from ordinary people is indeed easy to be criticized, which also captures the sympathy of users.

Hot articles on Xiaohongshu: The bloggers tell their own stories, which are more real and easier to resonate with. From being born with heterochromia and feeling inferior to being gradually recognized and praised by the public, the whole content is full of positive energy.

Comments on the popular article on Xiaohongshu: The comments section is full of words of encouragement. The difference in beauty is the ultimate beauty. Everyone gives the blogger enough confidence, which also makes the entire comment section full of love and happiness.

Copying homework: Users like content that is a little different. Social trends are the most likely to resonate with people. Bloggers share their own personal experiences, which are more real. Users can directly empathize with them. Positive content has always been liked by users, and the platform will help promote this type of content.

Case 2: I casually recorded a small number of makeup items that suit me~

The title of the popular article on Xiaohongshu: The title is positioned in the direction of notes, sharing of single cosmetic products, and the casual sharing shows that the blogger is just sharing his favorite items normally, without any resistance to advertising.

The cover of Xiaohongshu’s popular article: The cover is not overly decorated, and the title has already caught the attention of the target audience in the first step, directly attracting users to click in and watch.

Hot content of Xiaohongshu: The good things shared by bloggers are all for their own use. Items for personal use give people a feeling of being safer, more practical and more intuitive. What is shared are also things that most users can use in daily life. From the texture and skin effect display, users can directly feel the texture of the items from the blogger's display and choose the right products for themselves.

Comments on popular articles on Xiaohongshu: The management and channel formation of the comment area are all in a positive direction, and some people carefully mark the names and prices of the products shared by the blogger in the comment area, and some people add other content to the blogger. At this time, the positive comments in the notes can also establish a good personality for the blogger.

Copy homework: We should not only create good content, but also think from the user's perspective about what they can gain from their notes, and at the same time use the comment area to maintain users.

2. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

Case 3: Untie the knot in 30 seconds? Does conditioner make hair smoother without rinsing?

The title of the popular article on Xiaohongshu: The method of numbers + rhetorical questions + solutions + results tells everyone how to quickly solve the problem of tangled hair. This is a problem that many women have, and conditioner is a product that almost everyone uses, so many people who saw this note directly clicked in to watch it.

The cover of the popular article on Xiaohongshu: The cover evaluation echoes the display of the effect. The content of the evaluation is often the process of verifying the result. Everyone will also be curious about what it is and whether they can use it themselves?

Hot article on Xiaohongshu: The blogger demonstrated the actual testing process of a product based on the hair care effects he had seen online, and gave a detailed demonstration before and after use. This allowed many people to see the test results more intuitively, and it was easier for everyone to make choices based on their own needs.

Hot comments on Xiaohongshu: Everyone said personally that they wanted to try it, and secondly, many users who have used it also gave feedback saying that it is really good, which is a real advantage for promoting the product.

Copy homework: The main focus of evaluation content is authenticity. Our real product testing content gives the audience the most realistic perspective. This type of content has always been popular with the public, especially for hair problems, which are a common need among women at this stage. So it still solves the needs of users and the data is still good.

Case 4: Life-saving tips for freshmen, one wrong step leads to many wrong steps, avoid minefields

Xiaohongshu's popular article title: The title uses exaggerated expressions to attract users' attention. Now that we are facing the start of the school year, we can't help but want to know what the problem is.

The cover of the popular article on Xiaohongshu: The floral words on the cover determine the target audience, what exactly is the issue related to life-saving, attracting everyone to click in to read.

Hot content on Xiaohongshu: The content introduces some of the problems that freshmen will encounter when they start school, thereby promoting the product, creating fear in the early stages, and solving user problems.

Comments on the popular article on Xiaohongshu: The comments section shows the popularity of the product, which is something that everyone knows and everyone just wants to know whether its effects are real.

Copy homework: The title and cover are enough to attract users. The fear amplified by the content in the early stage can be slightly reduced. The expectations in the early stage are too high, and the users' expectations for the later stage must be proportional.

3. Hot Articles on Xiaohongshu: Home Furnishings and Home Improvement

Case 5: This is "cheap goods are not good"

The title of the popular article on Xiaohongshu: The title uses emotions and quotes classic sentences to describe what exactly is so cheap and how the blogger confirmed that this thing has such feedback results, which arouses the curiosity of users.

The cover of a popular article on Xiaohongshu: The cover is a watermelon with the words "Cheap goods are not good" written on it. How these two are combined inevitably arouses users' curiosity.

Hot content on Xiaohongshu: The content of the note mainly creates a contrast, using the fact that we think the appearance of the item is not good at first glance, but the actual content is better than expected. It captures the user's psychological activities and makes the user like it.

Comments on the popular article on Xiaohongshu: The comment section was mainly full of entertainment, with everyone guessing how the aunt would react after seeing the video. Someone else said, "When it comes to buying groceries, you can always trust your mother." The overall atmosphere in the comment section was active.

Copying homework: Bloggers use titles and covers to attract users' curiosity, and then use funny tones to show contrasting results in the content output to attract everyone's attention. This kind of seemingly ordinary content actually drives users' emotions emotionally. High interactive value.

Case 6: Sam’s ideas for packaging ingredients, these 6 methods are amazing!

The title of the popular article on Xiaohongshu: The title cites the brand effect + numbers + emotions to attract the user's attention. Packaging and storage have always been content that users like. Most of the food purchased by Sam's Club is purchased by the piece, so there must be many people who will worry about storage and preservation. The blogger is here to solve the problem.

The cover of the popular article on Xiaohongshu: The cover uses a puzzle technique to display and store Sam's ingredients in an orderly manner, giving people a neat and comfortable feeling. Food storage exists in many aspects of life, and for those who need it, they can click in to watch.

Hot content on Xiaohongshu: The blogger shows his storage steps one by one, which is clear and stress-relieving. The ingredients chosen are actually often used in life, so users can directly identify with them.

Comments on the popular article on Xiaohongshu: The comment area is directly divided into two groups of people, one group approves of the blogger's packaging, and the other group thinks that food is better when it is fresh. Starting from the blogger's notes, they want to better package the food purchased by Sam's Club. You can also refer to the shared packaging techniques as needed.

Copy homework: For notes on sharing skills and methods, many of them are based on user needs. The blogger only shared food packaging, and the same applies to packaging of other categories. They are all based on user needs. As long as the user's problem is solved, it is valuable content for the user.

4. Xiaohongshu Hot Articles Travel and Tourism

Case 7: A white whale cheated me out of 4,000 yuan

The title of a popular article on Xiaohongshu: It is beyond common sense that a white whale would cheat people out of money, so why did the blogger say that he was cheated out of money by a white whale? This aroused users' curiosity.

Xiaohongshu's hot article cover: The cover shows a photo of the blogger and a white whale. It also includes a title, and the 4k digital example method gives users enough room for imagination.

Hot article on Xiaohongshu: The blogger was attracted by a cute beluga whale while out for a trip. When checking out the next day, he made unplanned purchases because he wanted to have close contact with the beluga whale.

Comments on the popular article on Xiaohongshu: Everyone’s responses in the comment section are full of positive energy. Some are worried about whether the animals are happy in the aquarium, etc. The blogger also gave positive responses to the questions raised by users. It can be seen that animal protection is still a major concern of society.

Copy homework: The blogger used the title to attract the attention of the majority of users and then ignited a wave of heat in the comment area. It can be seen that the maintenance of the comment area is also crucial to drive traffic. Sometimes, the hot spots are in the users' comments.

Case 8: Water parks and public toilets: 6 things to keep in mind when visiting

Xiaohongshu's popular article title: The combination of water park and public toilet immediately attracted everyone's attention. Why did they combine the two? Using emotions + numbers to tell everyone how to solve hygiene problems

Xiaohongshu's popular article cover: The background of the cover has nothing to do with the water park, and the blogger's text once again mentioned the theme to attract users' attention

The hot article on Xiaohongshu: The blogger used the water quality problem of the water park to share his experience, and then quoted a friend's personal experience to warn everyone to pay attention to hygiene. Then he shared with users some good things to play in the water park, so that everyone can have fun safely.

Comments on the popular article on Xiaohongshu: Everyone in the comment section said that water quality problems in swimming pools are indeed frequent nowadays, and it is necessary to take precautions. Secondly, there are also questions about the blogger's recommendation.

Copy homework: It is best to have traceable notes for solving problems. This will not only allow users to recognize your professionalism, but also will not have too much resistance to testing your product.

5. Xiaohongshu Hot Articles: Mother and Baby Care

Case 9: Be brave to say “no” when encountering discrimination

The title of a popular article on Xiaohongshu: "Discrimination" is common in children's growth. Many people don't know how to properly educate their children to face discrimination. What is the blogger's point of view and whether it is worth learning from has aroused users' curiosity.

The cover of the popular article on Xiaohongshu: The mother with her child on the cover fits the criteria of the crowd, and the floral words tell everyone how to distinguish and identify the occurrence of such incidents.

Xiaohongshu’s popular article content: The blogger shared several common situations and correctly analyzed the content, guiding users to stop such practices.

Comments on the popular article on Xiaohongshu: The audience in the comment area are not at all tolerant of such incidents, and they have expressed how to fight back. This shows that in our approach to such incidents, most people will protect their own rights.

Copy homework: Some events are rare, and users will find them fresh and want to watch them more. We can grasp the user's needs and take notes on the depth of the content, which will be more likely to be liked by the audience.

Case 10: Today, I will make some fun crafts with some capsule shells.

The title of a popular article on Xiaohongshu: Handicrafts have always been a favorite of children. Many parents believe that improving children's hands-on ability and using common items in daily life to teach children to do handicrafts are feasible.

Cover of a hot article on Xiaohongshu: Children’s toys are complex and diverse. Using capsule shells to let children play in new ways can not only increase children’s experience but also gain other benefits.

Hot article on Xiaohongshu: The blogger uses the packaging shell of capsules to make some small toys related to eating and playing. Children can not only improve their hands-on ability, but also add a different kind of fun.

Comments on the popular article on Xiaohongshu: Everyone suggested to avoid it as much as possible when dealing with food, because medicines are designed with safety issues in mind after all. Most viewers also tagged their friends to share their thoughts.

Copy homework: The focus of handmade notes is on simple tutorials. Occasional handmade activities can not only improve children's hands-on ability, but also promote parent-child relationships. In fact, many parents can do the content shared by the blogger with their children in real life, without tiring parents or trouble.

6. Xiaohongshu Hot Articles in Food Category

Case 11: What kind of drinks are suitable for drinking during the dog days of summer?

Xiaohongshu's popular article title: "Three Dog Days" distinguishes the solar terms. Many people say that "Three Dog Days" is good for health preservation, so what kind of drinks are suitable for "Three Dog Days"? It aroused users' curiosity.

The cover of the popular article on Xiaohongshu: The color of the cover is very tempting, giving people a feeling that it looks delicious, and you can't help but want to click in to see what it is

Hot content on Xiaohongshu: The notes share recipes for many drinks. How to relieve the heat in summer is a hot topic and a need of most people. Sour plum soup is something that everyone knows. People in need can also refer to the recipe directly in the notes. Secondly, the "dog days" are mentioned to lead to the following content, which makes users feel that they are constantly gaining something.

Comments on the popular article on Xiaohongshu: Sour plum soup has become a popular candidate in the comment section. Everyone’s understanding of sour plum soup has remained the same as before. Some people even left messages asking the blogger to replicate the name of the food.

Copy homework: Whether a note can become popular depends on whether users like your content. If you think about user needs before users, you will definitely be able to find note keywords. The keywords of this note are "drinks", "cooling off", and "dog days". These are all user needs that are being faced in the current season.

Case 12: A bowl of noodles that can only be eaten once a year, delicious yet hateful

The title of the popular article on Xiaohongshu: Noodles can be seen everywhere in daily life, what kind of noodles can be eaten only once a year? The curiosity of users is that the emotions of eating noodles are delicious and hateful, making everyone want to see what kind of emotions are so rich

The cover of the popular article on Xiaohongshu: The cover has rich color matching, which makes people feel particularly appetizing at first glance, but why is it matched with the title? I can't help but want to click in to take a look.

Hot article on Xiaohongshu: The content introduces that the blogger used 2 kilograms of river shrimp to make a portion of "all shrimp noodles". The production process is complicated and healing, the process is stress-relieving and comfortable, and there is a very relaxed state in the process of learning to cook.

Hot comments on Xiaohongshu: Everyone said how delicious the noodles made in this way are, and couldn’t help but admire the blogger’s craftsmanship. Even though the production process is complicated, they still want to try it.

Copy homework: The tutorial notes on food making have a variety of display methods. The blogger uses the most beautiful and healing way to show it to everyone, so that everyone can not only learn how to make food, but also have a comfortable mood.

7. Xiaohongshu Hot Articles on Fashion and Dressing

Case 13: High hairline! Bald sisters! Go get your hair cut!

Hot article titles on Xiaohongshu: The titles "High Hairline" and "Bald" differentiate and target groups of people, raise pain points, and then solve the pain points. "Both" illustrate the wide practicality of this method and arouse users' curiosity.

Cover of a popular article on Xiaohongshu: The blogger uses the method of picture collage and comparison to allow everyone to see the before and after comparison more clearly. Secondly, he also uses the celebrity effect to attract users' attention. Generally, everyone can identify with the cover. Secondly, most of the same items as celebrities are good.

Xiaohongshu’s popular article content: The blogger first raises the problem to prompt users to conduct self-examination, grabs the users’ attention and needs in the early stage, and then elaborates on the solution. This is often more effective.

Comments on the popular article on Xiaohongshu: Some people in the comment section said that the comparison between the blogger's before and after is still very obvious. Some people do have this kind of trouble, and some people even tried it directly. Many people in the comment section said that they tried it and the effect was very good, which is also a great recognition for the blogger.

Copy homework: When we find the pain points of the crowd, we create pain point anxiety in the early stage, which will make it easier to retain users and bring more intuitive feedback for future note sharing. The feedback in the user comment area reflects the first intuitive feeling of new users when entering the note.

Case 14: I really like this kind of early autumn outfit that makes you look whiter and thinner. It looks so good.

The title of a popular article on Xiaohongshu: Early autumn is the right season for now, so many people will identify themselves with it and use emotional rendering to highlight the effect of the outfit.

The cover of the popular article on Xiaohongshu: The cover uses the upper body to show the outfit in full, so that users are attracted by the outfit style at first sight and click in to watch.

The main text of the popular article on Xiaohongshu: The blogger first introduces the quality of the clothes and pants he is wearing, which allows people to have a definition of the quality at the first step of seeing it, and then shows the effect of wearing it, making people look more real.

Hot comments on Xiaohongshu: Bloggers have given positive reviews one after another. Such comments are very helpful in promoting the product and seem more authentic. Secondly, everyone can buy it with their eyes closed.

Copy homework: What is more important to show the outfit is the effect. For the category of outfit, both effect and quality are very important, so when we are promoting something, we try to make the cover and content as good as possible, and making the title attractive will have a very good effect.

8. Conclusion

Understanding your target audience’s interests, needs, and preferences is key to success. Research their likes, topics, and trends so you can deliver content that interests them.

When you are choosing a topic, title and content, first ask yourself, if you are this type of person, what kind of topic, title and cover would you be interested in? Refuse to create content for your own pleasure. Xiaohongshu operators need to have an in-depth understanding of the crowd, so that your content will be closer to your target group.

I hope the above will be helpful to all of you who are exploring the content of Xiaohongshu.

Author: Zhuang Jun, WeChat public account: Zhuang Jun