How long does it take to increase followers through self-media content and then add 1,000 people to WeChat private domain? 15 days? 30 days? Or 60 days? I can do it without self-media, and it only takes 10 days, or even shorter. Recently, I rely on my spare time to copy and paste to the industry vertical WeChat group, and passively attract 1,000+ precise followers to my WeChat private domain. This set of gameplay is really something you can do with your hands↓↓ As long as I copy and paste, someone will add me... People who know Uncle Qi a little bit know that I have hundreds of various types of self-media industry groups, which means a precise traffic pool of tens of thousands of people. This is also accumulated while making accounts in the early stage. After all, I said that the way you use to obtain traffic will be different at different stages. Part of the Uncle Seven's type group display As for the passive drainage idea of industry vertical WeChat communities, it comes from the main flow integration gameplay in the "Six Major Traffic Acquisition Systems" mentioned by Uncle Qi before. Next, the practical method from idea to implementation is shared. It is better to teach a man how to fish than to give him a fish. The method will become outdated, but the underlying logic behind the method will not become outdated. You must be both a wild path in the regular army and a regular army in the wild path. 1. Determine efficient drainage channelsLet’s think about it first, what is the ultimate destination of our self-media IP and traffic? That’s right, personal WeChat private domain. Finding the shortest and most accurate traffic touchpoints for adding a micro link is also the direction of our primary layout. So what is the shortest traffic touchpoint for adding WeChat links? Simply put, as long as the target user completes the simplest two actions of adding WeChat, that is, ↓↓ ① Scan the QR code to add a friendOr ② Click on the WeChat avatar/click on the WeChat business card to add a friend Uncle Qi’s passive traffic generation method starts from ②, using the industry vertical WeChat community as the entry point for traffic generation; such as self-media paid communities, self-media blogger fan exchange groups, self-media mutual aid groups, etc. Put it another way↓↓ That is, within the WeChat ecosystem, where are the public domain traffic touchpoints for your target users that meet the above two shortest paths to adding friends? If you search according to this standard, you will find that the touchpoints include public accounts, Moments, search, mini programs, WeChat communities, etc. Then after further screening, you will find that WeChat communities are a traffic touchpoint that is easy to amplify. Speaking of communities, I advise you not to actively add people or increase your followers in batches. This is an extremely stupid and time-consuming behavior... Taking the self-media mutual aid group with "no sense of belonging" as an example, I will talk about the implementation plan of Uncle Qi to passively attract more than 1,000 people in 10 days↓↓ (Different types of communities have different ways of attracting traffic) 2. Determine an effective drainage planIn "Six Major Traffic Acquisition Systems", Uncle Qi said that the essence of traffic operation is the user's attention, and the carrier of user attention is effective demand information. Effective demand information, in other words, is what is often called "value attraction" in the circle. But Uncle Qi thinks there are some differences, which will be discussed in detail below. If you want to get it, you must first give it. So if you want to passively attract traffic in the group, you have to throw hooks in the group, right? Of course, you know this, but it's just the introduction to the basics of traffic attraction... The difficulty lies in the following two steps↓↓ 1. Effective hooksThe hook is the desire of the target user, something that can satisfy their needs. In addition to screening target users, a good hook can also greatly increase the conversion rate of adding users. If it were you, what hook would you throw in the self-media mutual aid group? We-media operation courses? Copywriting courses? Follower growth courses? Or operation tool packages, etc. If you can think this way, you must know the value of attraction, but these data will be ugly when used to attract traffic and add people in self-media mutual aid groups... Because you lack basic marketing knowledge, these values are not effective demands for users in this scenario. In fact, the core purpose of users in the group is to help each other, so the effective demand for users in this scenario is to need more mutual help groups. At this time, the effective hook is the self-media mutual aid group. Don’t be in a hurry...determining an effective hook is just the beginning. The key lies in the content presentation form and content packaging form that the hook relies on, which is where refined operations lie. After all, when the group is limited, improving the conversion rate of adding fans is the key indicator we should pay attention to. The following is a brief analysis of the content presentation format↓↓ 2. Effective hook content presentation formIn the self-media mutual assistance group, the main forms of presentation of hook content are: Pictures, text, video, voice, public account article links, mini programs, public account cards, etc. So how do you choose an effective hook content presentation format? According to the formula for drainage within the community↓↓ Number of people added to WeChat = exposure in the hook group * conversion rate of clicking on WeChat avatar * conversion rate of adding friends The following is just a simple analysis of the factors that affect the exposure of hook content and the conversion rate of clicking on WeChat avatars. Hook content exposure If you want to increase the exposure of the hook content, the hook must be seen by users at the first glance when they open the WeChat group, otherwise the churn rate will be very high. Therefore, the content presentation format excludes video, audio, public account article links, mini programs, etc. After all, who you are is not important to users. In an era of content overload, users just want to get something that can satisfy their immediate desires at first sight. Click WeChat avatar conversion rate The conversion rate of clicking on WeChat avatars is closely related to the effectiveness of the hooks you throw out and the guidance of the copywriting. If your hook is not what most users want, then it will be useless no matter how fancy your avatars and group nicknames are... To sum up, when it comes to the content form that can attract attention at first glance, Uncle Qi can choose text, picture, or text + picture. Then, by optimizing effective hooks and effective content presentation formats, you can initially increase the number of people adding WeChat accounts. 3. Implement effective drainage planThen, Uncle Qi edited a text and published it as follows↓↓ This is a packaged altruistic soft marketing copy. The copy contains two types of target groups, different needs of target users, and action instructions. However, after the mass-messaging test, some people added me, but the conversion rate did not reach the number I expected... I guess there are problems with the content presentation and copywriting. When faced with this situation, sometimes you should not doubt that the channel is ineffective. It may be that you are using the wrong method. After all, Qishu comes from a marketing growth background, so he is good at A/B testing. Then I tested it with a picture QR code, but the result was not good either. After analyzing the user path, I found that I needed to take an extra step to "click on the picture" to see the copy and QR code, and then scan it. After testing several more rounds, I finally found a combined hook content presentation format of copywriting + pictures, and the conversion rate of adding friends soared. In fact, the copy is very empty, and users want to see something more real and specific. The number of words in the modified copy and the number of group chats in the screenshot; for users who want more mutual help groups, it is really hard not to add me. Just like many online earning bloggers, they like to post screenshots of their earnings, because the visual impact of picture data is very strong. So, whenever I have free time, I copy and paste it, and forward it to the self-media mutual aid group. In about 10 days, I passively attracted 1,000+ precise fans... In addition, you should know that if you have enough WeChat friends, you can monetize by advertising in Moments! Many businesses like this add me and directly quote a few hundred dollars, asking me if I want to take it... Of course, I won’t accept this kind of invitation at the moment. IV. ConclusionIn the above, Uncle Qi has comprehensively explained the selection of drainage channels, formulation of drainage plans, and practical drainage tests. Of course, there are other forms of hook content presentation, but the ideas and methods are the same. If your content traffic generation efficiency is very poor and it takes a long time to generate traffic in your private domain to reach 1,000 people, you can try the passive traffic generation method of WeChat community that Uncle Qi talked about today. However, you can also think deeply and continue to optimize this method. In addition, if you really want to do a good job in attracting traffic to the industry vertical WeChat community, there are actually many details to optimize. But the practical operations mentioned above are enough for ordinary people. If you want to amplify the drainage effect of this type of group. Then you also need to consider↓↓
Uncle Qi has solutions to the above problems. After all, he has worked on related private domain projects before, and colleagues in this field can also discuss and exchange ideas together. Finally, when it comes to acquiring traffic, you must not have a "narrow-door thinking" but use a "wide-door thinking" to solve this problem; all roads lead to Rome, and everyone's strengths in traffic are also different. Just like what Uncle Qi said before, as long as you have a deep understanding of the "Six Major Traffic Acquisition Systems" in traffic operation Instead, you will be anxious about: With so many ways to get traffic, how should I choose? In fact, it is suitable for the resources you can mobilize at the current stage. And the best way to attract traffic is with low cost, high efficiency and high return! Author: Lao Qi WeChat public account: Qishu Entrepreneurship Circle |
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