If you want to make money in your private domain, you must post good Moments

How to make money from private domain traffic? What are the benefits of private domain operation compared to public domain? Friends who want to know the answer to this question are recommended to read this article, I hope it will be helpful to everyone.

Don’t do business purely for public domain traffic anymore! You will find that the profit margins after the final competition are very low, because your data is calculated by the platform. The correct approach should be to use the platform as a means of attracting traffic, and then plan your own private domain business, which will have more long-term value.

The advantage of the private domain is that it forms its own brand barrier with continuous traffic in a closed-loop ecosystem. The public domain is anti-brand, and the platform hopes that users will always recognize the platform instead of letting the brand take away their own users.

Many bosses may ask, is the circle of friends still okay now?

Wechat businesses are almost gone, group buying has been monopolized by capital, and those direct-operated companies that previously sold health products to the elderly on WeChat Moments are now struggling due to traffic costs and risk control restrictions.

Is it true that selling products through the circle of friends is no longer possible?

No, in fact, private domains with pure advertising and poor products are no longer selling well.

• It can be said that the private domain 1.0 era of personal WeChat has ended.
• Enterprise WeChat has opened the curtain on the private domain 2.0 era.
• Video accounts have opened the curtain on the private domain 3.0 era.

Who is dominating the Moments now?

It’s the big brands, the e-commerce brands, the store sales, the new internet celebrity IPs… Yes, before you even look at your circle of friends, your private domain has already been occupied by big brands, and capital is secretly and frantically gnawing at this big piece of cake.

I even found that many small and medium-sized business owners and second-generation rich people around me have rich life materials, superb photography skills, outstanding literary talent and cognition, and good looks. The key is that most of them have their own mature businesses and good products, but they almost never post about business on their Moments, but only about eating, drinking, playing and petty bourgeois life.

Is it because their business is so good? Not necessarily. Is it because they are rich?

No, who would complain about having too much money? To be more precise, it is because of lack of awareness that one is arrogant. They just don’t have this awareness…

This is the same reason why even though Zhou Hongyi and Yu Minhong have become internet celebrities, there are still many people who are so noble that they look down on them and express their disdain.

1. Why not post on WeChat Moments to do business?

1. Look down on others from the bottom of your heart, and be afraid of being looked down upon by others from the bottom of your heart

I have said in my previous lectures that the people who sell things in WeChat Moments are:

• People who are not wanted in the workplace (Mom)
• People who are not suitable for the workplace (rich second generation, rich wives...)
• People who have no room for advancement in the workplace (civil servants, accountants, nurses, clerks, etc.)
• There are also people who are successful enough that they don’t need to care about face.

The bosses may not think highly of these young mothers and self-employed people, but it is precisely because the opponents are weak that you have an opportunity, right? If 8 out of 10 people who post on WeChat Moments to do business are the bosses of listed companies, what will happen to the bosses of small and medium-sized enterprises? Of course, the future may not be certain, so seize this last opportunity! There is a saying: choosing a track is choosing an opponent.

Whether they are mothers, small business owners, or grassroots Internet entrepreneurs, they may be ordinary, but they look for new growth in every opportunity they can seize, step out of their comfort zone, have the courage to break with the backward past, and are not afraid to start from scratch in a new field. Such effort and courage are admirable.

Now, there are news everywhere about big brands closing down, owing wages, filing for bankruptcy, and bosses being listed as dishonest. It is not shameful to post on WeChat Moments, and it is not shameful to make money. It is shameful to expand the scale to satisfy vanity, to go public to make money, and to raise funds to become a puppet of capital for the so-called "high-end".

2. Don’t know how to post, or post but don’t make any money

This year marks my tenth year in the private domain. I have dozens of WeChat accounts, and each account can generate hundreds of thousands to millions of dollars for me every year. Most of them come from transactions in my circle of friends. In addition, I have also served more than 500 private domain brands, including dozens of them with sales of more than 100 million yuan. So I am definitely not a theorist, but I should have some qualifications to share my experience in posting on WeChat Moments with you.

Falsely transmit ten thousand books, but truly transmit one sentence. I will give you four words for the principle of posting in private circles: "sex toys".

• Emotion: Show real emotions, daily joys and sorrows. For example, when friends gather together, the circle of friends will post: "Friendship requires frequent drinks, and life requires a bottle of wine"; for example, when going to work on Monday, the circle of friends will post: "Immerse yourself in work, and get richer day by day.‍‍‍‍‍‍‍‍‍‍‍‍‍
• Fun: Become an interesting person and attract attention through humorous or wise words. For example, when you are full, you can post on your Moments: "As long as I eat enough to be round, no one can look down on me."
• Use: Provide useful value and become an expert worth looking forward to in the professional field, such as Mingren makeup artist who is also a beauty blogger, recommending and selling some of his favorite cosmetics in his circle of friends. For example, Yin Ye of BGI, with the brand's professional background in genetics, tells interesting common sense and popular science knowledge related to public life and genetic technology.
• Quality: morality, virtue and self-cultivation. For example, do not post random ads to dominate the screen, do not post curses or negative emotions or vulgar content. Keep your circle of friends positive, energetic, tasteful and aesthetic. For example, Guanxia is a brand that represents aesthetics.

In short, through the display of real emotions, interesting personality, professional and useful value provision, and a circle of friends with moral character, a three-dimensional, full and attractive private domain personality can be built. In today's era, bosses of all sizes should be down-to-earth and have the ability to empathize with ordinary people.

3. Isn’t it a bit late to start now?

Many people think that if they start from scratch, it is better to post short videos than to post on WeChat Moments, after all, no one reads WeChat Moments. In fact, short videos in the public domain are like fishing in the ocean. There are many fish, but the cost and difficulty of fishing are also high. Private domain is like fishing in a stream. Although there are few fish, as long as you fish, you will find them. The cost is low, everyone can do it, and there is a certain harvest.

Secondly, the identity of WeChat friends represents a closer social relationship, and the circle of friends is more real and private. No one who knows someone will ask if they can add you on Douyin. Posting short videos may get more traffic, but short videos are all general relationships, with more views and less retention, making it difficult to monetize. So the circle of friends and short videos are not a choice between the two, but a 1+1 relationship.

4. Why post on Moments?

In 2017, I was interviewed by a private domain special program of Hong Kong Satellite TV. The host asked me what kind of Moments I like to watch. I said the moms who do laundry, cooking, and taking care of children without interrupting their time with their sisters, such as perming their hair, singing karaoke, and eating barbecue. Because I usually go on business trips at least once a week, and I basically fly in the sky, I especially yearn for this kind of small life with a strong family atmosphere. So, just show your true self. You don’t have to be beautiful, rich, or talented to be liked by others. Everything comes from life. As long as you post Moments, there will definitely be people who like you.

2. So what are the benefits of the circle of friends?

1. The least restrictions and easiest to build trust

On other platforms, if you post a product introduction, do a marketing campaign, or forward a link, you will be immediately limited, and if you post content continuously at the same time, the platform will limit the number. In the circle of friends, you can boldly market and fission customers, especially now that the video account live broadcast room can also do amateur distribution. If you don’t know what distribution is, check the previous article: Video account distribution, the real bonus for ordinary people in the next three years. The category is the widest in the entire network, with no taboos, such as health care, medical care, female household products, and male functional products.

In the circle of friends, you can increase users' impression of us by showing up regularly. Through the exposure of our content, users can understand our products, services, cases, etc., and increase their trust in us. Create a dual IP system of "brand IP + character IP"!

2. The era of Koc amateur IPs is rising, and top IPs are gradually fading

Brands are paying less and less attention to top internet celebrity IPs and mid-level famous KOL influencers, because platform traffic is becoming more and more expensive, the overall environment is becoming more and more difficult, and brands are not suckers. Everyone wants to make money from brands, but the promotion budget of brands is getting smaller and smaller.

Even when the number of platform users has not increased, the advertising fees of influencers and MCN companies have been rising. The key is that it is uncontrollable and passive, so more and more brands choose to cooperate with koc amateur IP. Where is the starting point of amateur IP? It is the circle of friends, so the private domain has gradually become the main battlefield for brand cooperation, recruitment, and incubation of amateur koc promotion!

3. Low cost, “friend circle” = setting up a stall online

Posting on WeChat Moments = "setting up a stall" online. The street stall economy is the most traditional economic model, where everyone can do business without any barriers. Anyone who has lived in the countryside knows about "going to the market". At this time, if your hens lay a few extra eggs or you harvest a few extra vegetables from your vegetable garden, but you can't finish them all, you can put them on the roadside of the market to exchange for some pocket money. Isn't it like posting on WeChat Moments to put such a small and beautiful business online? The key is that it can immediately solve the problem of cash flow.

During the epidemic, President Li KQ praised the street stall economy and small store economy as an important source of employment. They are the fireworks of the world and, like the "high-end" ones, are the vitality of China.

3. Final words

Yes, the mask incident finally made many people understand: life is not just about shaking red wine glasses, but also about Pinduoduo's 9.9 free shipping. Whether you live in a first- or second-tier city or a fourth-, fifth-, or sixth-tier small town, whether you are picky or casual, you can always find what you want in the fireworks of life. Posting to Moments is like setting up a street stall. Although it is not high-end, it has a unique fireworks atmosphere. Simplicity is vitality. Start posting to Moments now!

Author: Zhao Lala 03

Source: WeChat public account "Zhao Lala"