After Mei Yili Ya from "Sisters Who Make Waves 4" became popular, she attracted more than 4.3 million fans, and "Douyin, Kuaishou and Hong Kong celebrities" rushed to take action

Last year he was Wang Xinling’s boy, this year he is Mei Yiliya’s 2D old fat otaku.

Recently, with the popularity of Mango TV's "Ride the Wind 2023", who is the second "fan-increasing miracle" after Wang Xinling has been widely discussed by the public.

However, even Mango TV itself may not have expected that among a lineup of big names such as Xie Na, Ella Chen, and Ada Choi, the contestant with the highest popularity in this year's show would be the Japanese ACG singer Mei Yi Li Ya. Xinbochang noticed that after becoming popular, Mei Yi Li Ya quickly entered platforms such as Kuaishou, Douyin, and Xiaohongshu. Now, the number of fans on the entire network has exceeded 8 million. On May 16, she and Gong Linna jointly launched a live broadcast on Kuaishou, with a viewing popularity of 90.55 million. On the other hand, platforms have also thrown "olive branches" to Mei Yi Li Ya in various ways, and a new round of "war for talent" has begun.

1. Meiyi Liya Kuaishou started broadcasting

As a popular variety show, Sisters Who Make Waves 4 has no shortage of topics and discussions every year, and this year is no exception. As the No. 1 contestant in the show, Mei Yiliya's hot topics related to Sisters Who Make Waves 4 continue to ferment on major platforms as the show airs.

Meiyiliya’s sudden popularity is inseparable from the two-dimensional traffic behind her.

In the second episode of "Sisters Who Make Waves 4", Mei Yi Li Ya brought her first stage show "Pure Land of Bliss". As the promotional single of Onmyoji, "Pure Land of Bliss" has enjoyed a supreme status on Bilibili for many years. It was once called "the treasure of Bilibili" and has gained the undisputed status of the originator of otaku dance.

The original singer behind it is none other than Mei Yi Li Ya, who was once called "the woman who slaughtered B station" by netizens.

On May 7, Mei Yiliya simultaneously released this debut stage video on her personal Bilibili account. The number of views has now exceeded 13 million, and the number of likes has reached 930,000.

The re-interpretation after many years made countless users of Bilibili excited, crying out "My youth is back", and quickly put forward the slogan "Surpass Wang Xinling and the men behind her".

Therefore, they spontaneously canvassed and voted for Meiyi Liya, claiming that they would definitely send Meiyi Liya to the top of the popularity list of "Sisters Who Make Waves 4" and "give the domestic entertainment industry a little two-dimensional shock."

With the support of the traffic of the second dimension, Mei Yi Li Ya not only firmly sat at the top of the list with nearly 70 million votes, leading the second place Xie Na by more than 50 million votes, and firmly sat on the throne of the "Sister" popularity king of this session. She also brought the dying "Sisters Who Make Waves 4" back to the spotlight, and completely achieved popularity outside the circle.

Xinbochang found that the popularity of Meiyiliya is also increasing on platforms such as Bilibili, Douyin and Kuaishou.

First is Meiyiliya's "home" - Bilibili. In the list of "Meiyiliya's Bilibili "Sister Lang" Top Ten Video Data" released by Bilibili users, the highest number of views of the video exceeded 4.63 million and the number of likes exceeded 280,000, and the number of views of all the videos on the list exceeded 1 million.

Secondly, many hot topics related to Meiyiliya have appeared on Kuaishou and Douyin, among which the most popular one reached 24.78 million, which came from Kuaishou.

The following are the "Top 10 Hot Topics Related to Meiyiliya Bilibili, Kuaishou, and Douyin" compiled by Xinbochang——

It can be seen that the most talked about topic is ##Gong Linna and Mei Yili Ya 516 joint live broadcast, and this is because Mei Yili Ya and Gong Linna started a live broadcast on Kuaishou.

"Good evening everyone, I am Mei Yiliya, please call me Xiaomei." On May 16, Mei Yiliya and Gong Linna, the popular contestants of "Sisters Who Make Waves 4" who have recently swept the entire Internet, started a live broadcast together on Kuaishou.

That night, the two, who were called "Lin Ya's Journey" CP by netizens, not only sang many popular songs such as "Tentative", "Sea of ​​Flowers", and "Blue Bird" during the live broadcast, but also tried Chinese specialties such as crayfish, grilled skewers, and Houttuynia cordata on the spot.

The Kuaishou fans were extremely happy about the two's arrival, and they cheered crazily in the live broadcast room: "My favorite CP in Sister Lang 4", "I finally waited for you, Xiaomei", "Xiaomei is so cute"...

Data shows that the live broadcast, which lasted only one hour, attracted 90.55 million viewers and received 110 million likes, and generated several hot topics on Kuaishou. After the live broadcast, Meiyiliya’s Kuaishou account gained more than 1.4 million followers, and Gong Linna’s Kuaishou account gained more than 500,000 followers.

2. Accelerate business operations and join Douyin, Kuaishou and Hongkong

How come Meiyiliya, who started from Bilibili, ended up broadcasting on Kuaishou?

On the one hand, it is because today’s celebrity teams also know how to quickly utilize the traffic from short video live streaming to further increase the popularity. Xinbochang found that in addition to entering Bilibili and Weibo in the early years, Meiyi Liya has successively entered Xiaohongshu, Kuaishou, Douyin and other platforms since May this year.

It can be seen that Kuaishou has become the platform with the highest number of fans for Mei Yiliya. As of May 17, her Kuaishou account has exceeded 3.41 million fans. The second is Weibo, with more than 3.08 million fans. Then there is Bilibili, which currently has more than 1.22 million fans. According to Xinbang, Mei Yiliya's Bilibili account gained more than 400,000 fans last week, topping the Bilibili fan increase list. Douyin and Xiaohongshu have 660,000 and 250,000 fans respectively.

As of now, Meiyiliya’s total number of fans on the entire network has exceeded 8.6 million.

In other words, leaving aside Bilibili and Weibo, since the broadcast of "Sisters Who Make Waves 4", she has accumulated more than 4.3 million fans on just the three platforms of Douyin, Kuaishou and Hong in just half a month.

On the other hand, the fact that Meiyili Ya came to Kuaishou to broadcast was also due to the olive branch extended by the platform.

We found that the battle for "Meiyili Ya" has already begun among major platforms.

Bilibili, the home of Meiyiliya, posted a topic on the official account of "Bilibili Membership Purchase" on May 9 to promote the music works of Meiyiliya and her group members, and personally called on users to vote. After Meiyiliya uploaded the first public stage "Flower Sea" on May 13, the official video was quickly pushed to the homepage.

In addition, Bilibili also launched the "Star Amway Campaign: Early Summer" event with her as the cover, cleverly taking advantage of her popularity to distribute a wave of #Idol Amway Challenge# and other related submission bonuses and benefits to various film and entertainment Amway creators.

At the same time, long before Mei Yiliya went to Kuaishou to live broadcast, Bilibili had already grabbed her first broadcast rights on the entire network.

On May 14, Meiyiri Ya and her group partner Teku Toku held a thank-you live broadcast on Bilibili. It is reported that the popularity of the live broadcast room exceeded 10 million just ten minutes after the broadcast started that day, and many related topics were on the hot search of Bilibili.

What’s interesting is that the one who took the top spot in Meiyiliya’s live broadcast room that day was not Meiyiliya’s “hardcore fans”, but “Phoenix Legend”.

It is reported that Phoenix Legend gave 5,000 yuan in Meiyi Liya's live broadcast room that day, and then #凤凰传奇是美伊丽亚的榜号 also became a hot search on Weibo. The dream linkage between the two parties made netizens very happy, and they all said "breaking the dimensional wall" and "dream of a collaboration".

Xiaohongshu is even faster.

As early as May 6, after the first stage, Xiaohongshu officials planned to register Meiyiliya's official account. Subsequently, Meiyiliya's Xiaohongshu account successively released a series of content such as mood notes, backstage recording highlights, promotional photo shooting highlights, and Chinese learning videos, which made up for the needs of fans outside Mango TV who wanted to follow the dynamics.

Kuaishou has even started to release Meiyi Liya’s entry dynamics, fan growth reports, live broadcast promotions, etc. on its official Weibo account since May 11. On Douyin, the #Meiyi Liya topic has been played over 1.25 billion times, and the highest number of likes for a single video posted by a user has reached 610,000...

Meiyiliya’s popularity reminds people of Wang Xinling, a star who also became popular because of “Sisters Who Make Waves”.

Last year, Wang Xinling became the most popular contestant on the show with her strong business skills, sweet looks and the power of a group of "otaku" fans accumulated over the years. Her Douyin account gained more than 6 million followers and dominated the Internet for a long time.

This is especially true for the Qatari prince who became famous because of the 2022 World Cup. The Xinbochang weekly fan growth list mentioned that he quickly joined Douyin after he became popular last year, and the number of fans on his Douyin account skyrocketed to nearly 10 million in almost 24 hours, which was once called a "miracle of fan growth."

The Daily Economic News mentioned in a related report that each platform is eager for traffic. All platforms need some key figures and key events to market in order to drive the traffic of the entire platform. "So wherever there is a hot spot and popular content, everyone will rush to follow it."

Therefore, when Meiyiliya became popular, it also became the focus of attention on platforms such as Douyin, Kuaishou, Bilibili, and Xiaohongshu.

However, it is obvious that the popularity brought by these suddenly popular stars seems to be only temporary. Compared with the platform's desire for "celebrity effect" traffic, the stars do not seem to care much about the audience groups brought by the platform. After the show ends, the stars return to their original circles and may not even continue to "operate".

Take the little prince of Qatar for example. His most recent Tik Tok video update was on December 22 last year, and there has been no update since then.

The traffic that celebrities bring to the platform is undoubtedly huge, and celebrities actually need to operate and maintain the live streaming short video platform well in order to remain popular for longer.

When the short-lived popularity fades and the "traffic carnival" is over, how much value the "star effect" can truly bring to the industry is still a question worth thinking about.

Author: Xiaolongguo

Source: New Broadcasting Station (ID: New_bc)