Understand in 5 steps - How to create a closed loop of private domain transactions worth tens of millions!

In today's business environment, the importance of private domain traffic is becoming increasingly prominent. However, many people still don't know how to operate private domain. This article introduces the core points of private domain operation to help everyone improve the conversion rate and repurchase rate of their business. It is recommended for friends who are interested in private domain operation.

Everyone tells you to start a private domain this year! But no one tells you how to do it? Many bosses think that adding a WeChat group is considered a private domain, right? Actually, that’s not true. This article will explain the complete closed-loop monetization system of the private domain, from adding fans to breaking the ice, closing deals, and repeat purchases.

1. Five types of follower-enhancing tactics

1. Benefit-oriented rhetoric

Highlight the benefits directly, especially for industries where the value can be seen at a glance, such as skin care products or jewelry. For example, I would say: "Hi, I'm Xiaoyu. Scan the QR code to join the club now, and you can get skin care products worth 259 for free. Only for the first 500 people!"

2. Interest-based speech

Discover potential customers’ interests, such as sports and fitness or DIY products. I would say, “Hi, sister, we are recruiting fashion experience officers. If you are interested, scan the QR code and add me to sign up. There are also professional photographers to take pictures for you!”

3. Service-oriented speech

Show your professional services and let customers feel cared for. I would introduce myself like this: "Dear, I am your exclusive skin care consultant. Scan the QR code to add me. If you have any questions about the use of any product, please feel free to consult me ​​at any time."

4. Benefit + service-oriented speech

Combining benefits and services, double attraction, especially suitable for those industries that need professional services. I would say: "Hello, the newly created member group has various preferential activities and skin care tips, which are only for group users. If you are interested, scan the code to join the group and take a look!"

5. Interactive speech

Through interaction, we can get closer to customers and build trust. I would greet them like this: "Hi, XX, I'm Xixi. Please provide a nickname for placing orders to facilitate subsequent experience. How to become an experience officer? Just scan the code!"

2. Ice-breaking and labeling

1. Break the ice and start with understanding

First, add someone on WeChat, look at their profile picture, then their friends circle, and finally their region. These three pieces of information are enough to break the ice with them. For example, if someone’s profile picture is a landscape, they are likely to be older, and their friends circle background and signature can reveal their lifestyle.

2. Use regions to build closer ties

Region is a good thing to bring people closer. If the other person is from Fujian, you can say, "Oh, you are from Fujian, I have a friend who is also from there, the scenery is really beautiful, and the tea is really good." By saying this, you will feel closer.

3. Private domain labeling and precision marketing

How to tag private domain fans? For example, if we sell weight loss products, the tag format is "name + height and weight + membership level + consumption amount". In this way, as soon as you see the tag, you will know how to chat with people and what to talk about.

4. Use names to bring people closer

When you tag someone, be sure to note the person's name. This way, when you chat with someone, you can directly address them by name. For example, if you call someone "Sun Li", you can call them "Sister Li", which will make you feel closer.

5. Personalize tags based on business

If we sell products for reducing body fat, the customer's body shape information is very important. In this way, we can recommend products based on body shape and provide personalized services.

3. 1V1 Private Chat Closing Tips

Patience and professionalism are key when selling high-value products that require careful consideration. The following is a set of sales techniques that have been verified by a billion-level direct sales team. I will explain the ten steps of this sales technique in detail using the skin care product case:

1. Make a first impression

Self-introduction should be professional and authoritative, such as: "Hello, I am Teacher Zhang, professional skin care for xx years, and have served xx company."

2. Explore customer needs

Provide gradual guidance to understand the customer's real needs, such as: "Which skin problem do you want to improve? We can provide you with customized solutions."

3. Give conclusions and establish authority

Through professional analysis, give a conclusion, such as: "According to your situation, the skin problem is mainly caused by."

4. The next crisis makes the demand urgent

Emphasize the severity of the problem and create a sense of urgency, such as: "Skin problems may worsen if not properly treated."

5. Give hope and look forward to a better future

Show improvement cases to stimulate customer expectations, such as: "Look at this customer, his skin condition has improved significantly after our guidance."

6. Solution presentation

Provide professional solutions based on customer needs, such as: "For your situation, we recommend the use of product xx, which can effectively solve your problem."

7. Trial attack

Assuming a deal is done, probe the customer's attitude, such as: "Considering your skin condition, I suggest you use this repair combination first. What do you think?"

8. Clear up doubts

Provide answers and assurances to customers’ concerns, such as: “Regarding safety, our products have undergone rigorous safety testing.”

9. Attack the order again and understand the bottlenecks

Push the deal forward again and resolve the customer's last doubts, such as: "Do you prefer WeChat Pay or Alipay?"

10. Conclusion

At the end, emphasize professionalism again to pave the way for the next communication, such as: "Your order has been arranged for shipment. If you have any questions after receiving it, please feel free to consult us at any time."

IV. 3 Common Problems in Transaction

1. No money: Ask for money, ask indirectly

When facing customers with limited budgets, ask about the budget range in a tactful way while demonstrating the value and cost-effectiveness of the product.

2. Consultation: asking for power, testing, decision maker, using spear as shield

You must have encountered many customers who asked to discuss with partners, right? We need to identify the real decision makers, understand the customer's decision-making process by asking questions, and use the customer's concerns as a starting point to show the product solution.

3. No time: Timing

For customers who are short on time, first understand that they are busy, and then emphasize the efficiency improvement and time saving that the product can bring. If convenient, you can briefly introduce the main functions yourself, and they can contact you at any time if they want to know more.

Supplement: How to deal with bargaining when you have no money?

• Clarify price and value: From the beginning, you should clearly tell customers that the product does not win by price, but emphasize its value, such as: "This product is very popular, mainly relying on quality and design, not price war."
• Confirm your understanding of the needs: When customers feel that the price is high, first confirm their other questions about the product. You can say, "I understand your concern about the price. Apart from this, do you have any questions about our product?"
• Focus on the core issue: If the customer raises the price issue again, ask them directly about their satisfaction with the product and discuss the price last. For example, "Are you satisfied with the product? If so, we can discuss the price."
• Highlight the advantages and eliminate doubts: Emphasize the product's features and after-sales service to make customers realize the value, such as: "This high-end series uses the latest technology and also provides 2 years of after-sales service to ensure your long-term benefits."

5. Private Domain Maintains Customer Relationship and Increases Repeat Purchases

1. Pay attention to consumption and promote repeat purchases

The customer's recharge consumption determines his membership level. In this way, we know how to maintain customer relationships and increase repeat purchase rates.

2. Regular return visits to improve satisfaction

After-sales return visits are very important. For example, after a customer buys a product, you should remind him of the logistics situation, how it works, and whether it is effective. In this way, the customer will feel that you are considerate and will come back to you next time.

3. Precision marketing to improve conversion rate

Many people must have encountered the problem of no interaction after posting products. In fact, this problem can be solved with precision marketing. For example, if we have a pair of size 37 shoes to clear out, we will not post it on WeChat Moments, but find all customers with size 37, send them messages, and provide exclusive discounts. In this way, the conversion rate will be high.

4. After-sales follow-up to promote repurchase

After a customer buys a product, we will ask about the usage effect on the 3rd or 4th day, and follow up on the 7th day to promote repurchase. In this way, customer satisfaction is high and the repurchase rate will naturally increase.

5. Don’t underestimate after-sales service

Many people ignore after-sales service. In fact, if after-sales service is done well, the repurchase rate can be greatly improved. For example, if a customer comes to ask a question and you solve it, he is likely to buy your product next time.

6. Final summary

I believe that you have a certain understanding of the entire private domain transaction closed-loop system after reading this. Why is the private domain so important? Because as public domain traffic becomes more and more expensive, only private domain traffic is your real customer. I dare say that private domain will be popular in the next five years!

Author: Zhao Lala

Source: WeChat public account: "Zhao Lala (ID: zhaolala06)"