Kuaishou declares war on Douyin, who will be the final winner?

The two short video giants, Kuaishou and Douyin, have entered the "new battlefield" of the cultural tourism industry. What sparks will the competition between the two giants create? Let's take a look!

In this era of information explosion, the rise of short video platforms has profoundly changed our lifestyle. The two giants, Kuaishou and Douyin, are constantly competing in new fields with their huge user base and strong content production capabilities. Recently, their battlefield has shifted to a market that seems unrelated to short videos but actually has huge potential - the cultural tourism industry.

What kind of sparks will be created when short videos meet cultural tourism? Douyin and Kuaishou gave different answers.

Douyin, the "trendy mecca" in the eyes of young people, has taken the lead in launching an offensive in the cultural tourism market with its strong influence and content creation capabilities. The recent Douyin Football Carnival has pushed this competition to a climax. On the football field in Liangshan, Sichuan, torches were swaying, online and offline audiences cheered together, and ancient folk music and fashionable football matches were intertwined to form a different picture. The live broadcast audience of this event once reached 1.78 million, and related topics were played more than 180 million times. Douyin has proved its strong appeal in the field of cultural tourism with practical actions.

However, Kuaishou is not to be outdone. As another major player in the short video field, Kuaishou also has a vast amount of user resources and a rich content ecosystem. In recent years, Kuaishou has continuously increased its investment in the cultural tourism market, and has cooperated with major tourism agencies, hotels and homestays to jointly create a new cultural tourism ecosystem. The key introduction plan for accommodation-hotel merchants launched this time is a heavy attack by Kuaishou in the cultural tourism market. Through preferential policies such as free commissions in the first month, more merchants are attracted to settle in, helping them to grow rapidly on the Kuaishou platform.

So, why are short video platforms so keen on the cultural tourism market? The reason is simple, because the cultural tourism market has huge potential, and short video platforms naturally have their own advantages in entering the cultural tourism market. First of all, short videos can better land traffic on cultural tourism projects, guide consumers through content, and achieve precision marketing. Secondly, the traffic realization effect of short video platforms is outstanding, which can help cultural tourism projects warm up in a short time and increase their popularity and exposure. Finally, short video platforms can ensure the stability of traffic and provide continuous and stable income for cultural tourism projects such as hotels.

In this battle for the cultural tourism cake, Douyin and Kuaishou each have their own advantages. Douyin has an advantageous position with its huge user base and powerful content ecology; while Kuaishou has attracted the attention of many merchants with its unique market positioning and preferential policies. However, for merchants, how to choose between the two major platforms has become a difficult problem. After all, each platform has its own rules and policies, and merchants need to formulate appropriate strategies based on their actual conditions.

Of course, both Douyin and Kuaishou need to focus on user experience and service quality in the process of competing for the cultural tourism cake. Only by truly thinking from the user's perspective and constantly improving service quality and user experience can they stand out in the fierce market competition.

The battle for the cultural tourism cake between Douyin and Kuaishou has just begun, and there is still a long way to go in the future. We expect this battle to bring more innovation and changes to the cultural tourism market and bring consumers a more colorful travel experience. At the same time, we also expect Douyin and Kuaishou to continuously improve themselves in the competition and become better short video platforms.

Author: Product Manager Long Ge

Source: Product Manager Long Ge