She draws romance novels into animations and has millions of fans on Xiaohongshu

Let's review the growth of bloggers in June and see who has become a new dark horse in content. Follow the article below to see the content of these bloggers who have gained followers. What is new about their content and what is worth learning. I hope it will inspire everyone's creation. Recommended to Xiaohongshu operators.

How are the monthly followers of Xiaohongshu bloggers increasing? Let’s take a look at the rankings first.

The one who topped the June fan increase list was card-opening blogger @霸气甜妹爱拆卡, who gained 443,500 fans in a single month. Unlike most bloggers who rely on notes to attract fans, @霸气甜妹爱拆卡 was able to rapidly increase her fans in June, mainly due to her live broadcast room. During the live broadcast, the blogger would sit in front of the camera with a row of acrylic storage racks in front of her. She would open various anime IP collection cards according to the user's orders and put the rare cards on the display rack. "Baby is so lucky!" "I'll give you another one!" Whenever a rare card is opened, the host's cheers would appear on time, bringing full emotional value to the users.

Image source: @霸气甜妹爱开卡 live broadcast replay screenshot

According to Kas, live card unpacking has become a very popular content format recently, especially among minors. On the one hand, the products of card unpacking are popular IPs that children pay attention to. For example, Ultraman and The King's Avatar are of interest to boys, and My Little Pony and Ye Luoli are more popular among girls. They are all "permanent guests" in the card unpacking live broadcast room, which is indeed attractive enough for minors.

On the other hand, similar to blind boxes, card opening has great uncertainty, which can easily arouse consumers' desire to collect and their desire for rare cards. In particular, the live broadcast room will design many ways to play, such as giving away a few packs of cards after opening a certain card, or giving away a few more packs if the explosion rate is not enough, etc. Once this card opening game starts, it is easy to get "addicted".

At present, many official media have commented on the participation of minors in live card removal. In the future, the supervision of this type of live broadcast rooms should become increasingly strict.

The second place is the media account @People's Daily Online. As a well-known domestic media organization, @People's Daily Online has been producing high-quality content on Xiaohongshu and has been on the list of increasing followers many times. June is the graduation season, and the account has posted many "graduation" and "campus" related content. Many notes have received enthusiastic responses on the site, and the data has also risen, with 423,400 followers in the end.

The third place is the cute baby account @一只静猪. The blogger is already a "veteran" in the field of self-media, and has been recording the warm daily life between himself and his daughter on his account. Recently, the content characteristics of his account have become more distinct, focusing on a unique way of interaction between mother and daughter - not only showing fans the daughter's colorful outfits, but also using "I heard that you want to see me wear a certain set of clothes of my daughter" as an introduction, and personally trying and sharing videos of wearing the same clothes of my daughter. This subversive "reverse dressing" is eye-catching and has won the love of many fans. It has become a highlight of the account, with 298,100 fans increasing in a single month.

Image source: @一只静猪 video screenshot

Among the remaining accounts, @宋黛cony and @阿文不是Aya have seen their followers increase by 200,000 to 300,000, and the other 15 accounts have seen their followers increase by 100,000 to 200,000, which is roughly the same as last month.

Judging from the content types of the accounts on the list, the May fan growth list covers 9 categories, including plot, cute kids, hobbies, news, knowledge, celebrities, food, couples, and reviews . The types of accounts on the list are very rich and colorful. Among them, there are 6 bloggers on the plot track, firmly occupying the first place in the ranking rate. After that, the cute kids track and the knowledge track occupy 3 seats, ranking second. The remaining 6 tracks basically have 1-2 bloggers on the list, and there is no particularly obvious advantage. It is worth noting that game bloggers are "collectively absent" from this fan growth list, which is also the first absence of the game track in the past year.

Next, Kas will conduct a more detailed analysis of several accounts with more innovative forms or content on the June follower growth list.

01

@Bi Dao: From pictures and texts to short videos, why is the "unorthodox" science popularization of a Tsinghua PhD so popular?

I believe that many users are familiar with @比导. As early as 2016, he had produced more than 100,000 popular articles on his official account. Until today, the reading data of his official account is still considerable. He is an absolute top creator in the WeChat content field.

In addition, he entered the video field not too late. He released his first video work on Bilibili in 2018. He currently has more than 5.62 million fans on Bilibili. In 2022, @Bidao officially settled in Xiaohongshu, further expanding his influence in the short video field.

It is worth noting that the content ecology of both WeChat official accounts and Bilibili is dominated by "long content", which is significantly different from the "short, flat and fast" style advocated by short video platforms such as Xiaohongshu and Douyin. Therefore, @Bidao also encountered bottlenecks in the early stage of switching to pure short video platforms, but he successfully achieved a smooth transition across platforms by accurately grasping the balance between sense of value and sense of humor.

Looking through his account, you will find that the notes with better data all have "magical" names, such as "A scientific way to get free ice cream", "Never put snow cubes on the stove!", "A picked banana, is it alive or dead?"... These novel topics that seem close to life but are confusing will undoubtedly arouse the interest of more people to explore, and make serious science and popular science become lively.

Image source: Screenshot of @Bidao's homepage

Looking specifically at @Bidao's short video content, Kas believes that its most notable feature is the creative concept of "from simple to complex and then back to simple". He is good at starting from ordinary things in daily life, digging out the scientific principles or novel phenomena contained in them, conducting in-depth research and verification through professional experiments, and finally explaining them to the audience in easy-to-understand language.

Taking the hit video "Strange Blueberries" as an example, Director Bi started with the unique blue appearance of blueberries in nature, and gradually revealed the scientific truth that blueberries do not really "possess" blue, but rather the blue structural color due to the fruit wax on their surface. On this basis, he conducted a more in-depth discussion on structural colors, saying that most organisms in the world do not have blue pigments, and that the blue color is actually the result of structural colors. This not only satisfied the audience's curiosity, but also conveyed a wealth of scientific knowledge.

Image source: @Bidao video screenshot

As a doctor of chemical engineering at Tsinghua University, Bi Dao's professional background undoubtedly adds authority to his popular science content. However, what really makes him popular on the Internet, in addition to his solid professional knowledge, is his ability to skillfully integrate profound theoretical knowledge into novel topics and humorous expressions, making the content more down-to-earth and easy for ordinary audiences to accept.

In addition, Bi Dao often adds funny emoticons and illustrations to his works, and is not shy about showing his fans scenes of failures during experiments. These are in sharp contrast to his serious expressions when he is doing science popularization in the videos, which enhances the humor of the content, creates a relaxed and enjoyable viewing atmosphere, and achieves the effect of combining education with entertainment.

02

@心动邮交員Nana: When a romance novel is adapted into an animation, will the heartbeat index double?

Compared with the content posted by most self-media accounts, @心动送送人Nana’s videos are indeed a bit "heavy".

The blogger's notes are mainly original animations, and each piece of content tells the audience a sweet, funny or slightly bumpy love story. The various sweet love plots satisfy everyone's yearning and expectation for beautiful love.

For example, in the most-liked story "The Hearing-Impaired Boy Meets the Redemptive Gentle Female Reporter", the silver-haired handsome boy fainted due to hunger as soon as he appeared on the stage, and was helped back home by the gentle heroine. After waking up, he whispered in the heroine's ear that he had a hearing impairment and that she had to be very close to be heard.

The heroine accidentally discovered that the hero's paintings had been plagiarized by a famous painter who had a crush on her, and then took him to confront him and vented her anger. At the end, in order to comfort the heroine and not to feel sad for him, the hero whispered in her ear: "I can't hear too many voices, my world can only hear you."

Image source: @心动邮送人Nana video screenshot

The exquisite painting style, romantic lines, and touching plots have touched many fans. While being moved by the sweet love, everyone joked in the comment area, "Sisters, are you guys here to watch a science fiction story again?" "How sweet they are is not something I, a single woman, should consider."

In Kas's opinion, the account became popular first of all due to its unique form of presentation. Animation-themed works have stronger visual expression and uniqueness, which can attract a large number of fans who are interested in related culture. In order to attract more people's attention, the author also worked hard on the cover of the work, which is worth learning for creators: the cover of the note is often composed of comic pictures of the male and female protagonists interacting intimately, plus a striking title, which has a strong sense of love atmosphere and is in line with the overall positioning of the account.

Image source: Screenshot of @心动邮代人Nana's homepage

Secondly, although the plot in the author's notes is not novel, it is emotionally delicate. It does a good job of showing the possessiveness, jealousy, and coquettishness between lovers through pictures and text, allowing the audience to empathize. It also increases the interest and watchability of the story through elements such as misunderstandings, coincidences, and reversals, allowing the audience to enjoy the visual feast while immersing themselves in the wonderful story.

03

In addition to the above two bloggers, the content of these bloggers in the June fan increase list is also worthy of attention:

Food blogger @西班牙陈挺 is a Chinese living in Spain. Recently, he often wanders around a Spanish vegetable market and tries to exchange common ingredients such as eggs and sticky rice with local vendors for more valuable things. What's special is that his exchange is not a simple barter, but cooking the ingredients into Chinese specialties by himself. His superb cooking skills make his fans in China salivate.

The delicious Chinese food was very popular among Spanish bosses, and the sincere praise from everyone after tasting the food also made the audience in front of the screen feel proud.

Image source: @西班牙陈挺 video screenshot

In the June follower growth list, Kas also observed that two merchant accounts @刘氏竹艺木品 and @准备上岸钱一波 performed well. One of them specializes in bamboo and wood products, and the other specializes in pain bags. Even though these are not popular consumer products, the two bloggers have no trouble selling them on Xiaohongshu and have gained the attention of many fans.

According to Kas’s observation, their notes all focus on the product itself , aiming to show its appearance, use and features, which is not much different from the product notes of ordinary merchants. The reason why they can continue to attract fans is that they insist on maintaining high-frequency updates and high-intensity live broadcasts . This method brings more exposure and traffic to the account, making up for the disadvantage of insufficient fun in the notes. It is worth learning for other small merchants who also want to operate on Xiaohongshu.

Image source: @刘氏竹艺木品&@钱一波准备登陆

The above is all the content of the June fan-increasing list. Let’s wait and see what kind of content dark horse will appear on Xiaohongshu next month.

Author: Jiangbei

Source: WeChat public account: "CaasData (ID: caasdata6)"