How to join Shopee cross-border e-commerce? How to run a Shopee store?

Shopee, like AliExpress, is a cross-border e-commerce platform with large traffic and relatively low entry threshold. If merchants want to expand their sales channels, they will choose these two platforms. So how to enter Shopee's cross-border e-commerce? Next, we will explain this aspect to you.

If you want to open an online store on the Shopee platform, you must first prepare the application materials as follows:

1. Identity card of the legal person;

2. Business license of an enterprise or a self-employed business license. Individuals cannot register to settle in;

3. Detailed store turnover in the past three months on domestic trade platforms (Taobao, JD.com, etc.) or cross-border platforms (Amazon, AliExpress, etc.), with more than 100 items;

4. The mobile phone number and email address have not been registered with Shopee.

With these materials, you can start applying for settlement, as follows:

1. Register on the official website. If you choose a service provider, be sure to check its qualifications to avoid being deceived;

2. Submit the above-mentioned materials as required. Generally, you will receive a reply within 7 working days. The review result and store opening link will be sent to you by email;

3. Click the link to complete the store opening. You need to immediately complete the basic settings such as payment information, logistics channels and return address.

How to run a Shopee store?

1. Store facilities

The store decoration design should have its own characteristics. The store introduction can include company background, store services and activities, etc., and set up store categories and discounts to attract customers. Store pictures should be original and not plagiarized. The pictures should be clear and beautiful, and the product descriptions should be accurate. These will help attract the attention of fans and complete conversions.

2. Reasonable pricing

Before setting prices, you must do some market research first. The principles of e-commerce are the same as those of the physical industry. Price accounts for the vast majority of the business. Only with price advantages can you achieve higher conversions. Sellers can participate in more platform activities, such as free shipping activities, to provide buyers with more benefits.

3. Fans communication

Shopee is a social e-commerce. Actively communicating with fans of the store and having a good service attitude can definitely increase the conversion rate. In order to give back to new and old customers, you can set up store discounts from time to time, and do some online activities that are specifically preferential to old customers. The price can be set a little lower than before. First, it increases the repurchase of old customers, and second, it greatly increases customer stickiness.

In addition, merchants should also pay attention to the listing time of products and plan the time for uploading, so that it can be beneficial to compete with other products and bring more traffic and visits to the products. Otherwise, blindly listing products will only waste time!