Paying for knowledge is compound interest, but it should not be huge profits!

Knowledge payment has been very popular in recent years, but what is the positioning of knowledge payment?

Knowledge payment has been very popular in recent years.

There are giants, there are minions, and of course more are just people cutting leeks.

Cut the leeks of those who want to make money very much but cannot make money in essence.

I have been communicating with many bloggers and circle leaders recently, and I would like to simply select some of my thoughts to share with you.

01 Knowledge payment is a low-cost investment

First of all, there is no doubt that among various monetization scenarios, paid knowledge has relatively low investment costs, especially in cash costs.

The core investment in knowledge payment is physical strength, knowledge and time.

For example, if you write a paid article, do a paid course, or a column, you just need to write the content honestly without any extra investment.

Compared to selling other products, this kind of thing is much simpler, and the key is low risk.

Many of them have no source of goods, copy content, etc., and there are also various problems such as accounts, funds, and copyrights.

02 Ordinary people can also pay for knowledge

Paying for knowledge is not something high-end. In fact, everyone can pay for knowledge.

Because everyone's experience, cognition, and experience are unique, everyone has something worth sharing.

Even ordinary experiences, such as failures, can inspire others.

Because there are always people who are not as good as you. If you have only a high school education, there are people who only have a high school education.

Being a security guard is not low-level at all, because the security scheduling, management, salary, service, etc. are all part of a set of processes. There are at least one million security practitioners in the entire security industry.

So don’t think that you are ordinary. Even the fried noodles and fried rice made by our parents are worth others paying for.

03 Make knowledge payment easy

Although everyone can make money for knowledge and have content worth paying for, not everyone can do it well.

1. If you want to do a good job in knowledge payment, you need to create IP, products, content, traffic, marketing, and the ability to continuously iterate.

2. Many people can have one or two pieces of content worth paying for, but if they want to do it for five or ten years, continuously creating content and services worthy of others' payment is something many people need to think about.

Therefore, the above two points are a hard threshold for an ordinary person to pay for knowledge.

04 Deal is done and the relationship ends

Many people pay for knowledge on a one-time basis, and there is no sustainability at all.

Because many bloggers and authors think that paying for knowledge is too simple, and they don’t really think about delivering it well.

They do knowledge payment with the purpose of making money, and often the transaction is gone after the first time.

If users are not satisfied with the content and services, they will not repurchase again.

Therefore, I suggest that those of you who want to engage in knowledge payment should polish your products, whether you are just one or multiple products.

Make sure that your paid article or paid column is worth the user's payment.

05 Knowledge payment is indeed compound interest

In addition to the low investment cost, another important value of paying for knowledge is compound interest!

How do you understand the meaning of compound interest?

1. Knowledge will never become outdated. Even if a project becomes outdated, the knowledge and project experience can still be inspiring to others.

2. As long as your content delivery is good enough, users will continue to repurchase, especially those who direct users to private domains.

3. When creating an IP, as time goes by, users’ trust and dependence on the IP will become higher.

So you can see that many IP bloggers, from forums, blogs to Weibo, public accounts, video accounts, etc., have been reaping the benefits.

4. You wrote a paid article and a paid column three years ago, about how to do Douyin, how to do private domain, how to do Taobao, how to open a physical store, and how to deal with marital emotions. Three years later, there will still be other users paying.

06 Knowledge payment is not a huge profit

Paying for knowledge is essentially education. Our ancestors have been doing this for thousands of years and have given us a living.

We must be true to our own conscience and not destroy the jobs of future generations.

Many people come here with the purpose of reaping the benefits, one crop after another.

They exaggerate ordinary projects, promise returns, and promote short-term success stories.

Therefore, in recent years, many so-called IPs have collapsed one after another, and the consequences are obvious, which has had a bad impact on the reputation and supervision of the entire industry.

For example, many platforms do not allow the posting of content related to side jobs or making money, and some people’s courses are directly removed from the shelves, etc.

However, knowledge payment is not only about making money online as a side job, there are many other contents.

Therefore, no matter which industry it is, knowledge payment, paid training, etc. should not be huge profits, and even less should they be exploited!

07 It is most important to cultivate one field

There are actually many ways to monetize paid knowledge. Most people monetize paid knowledge by developing courses for various projects.

It’s not that it doesn’t make money, but it’s unstable.

Some people also want to reap several batches of leeks, but for most people, it is recommended to do a solid job of delivery in one field.

When others want to do or learn a certain business or skill, they think of you first.

For example, Uncle Qiuye has been deeply engaged in everything from ordinary people's workplace skills to writing. Even though there are endless projects on the market, he always focuses on content-related fields.

I think the knowledge payment track is an old business.

I think those who say that knowledge payment has a bonus period or is nearing its end are treating knowledge payment as a short-term project.

From ancient times to the present, paying for knowledge, experience, skills, and resources has never stopped, so paying for knowledge is a long-term business.

Author: Shili Village

Source: Shili Village (ID: 317763)