JD.com has N 618 ads, but only one keyword

This article will take you to find out why "ugly things" have become the new favorite of young people, and even become popular on e-commerce platforms, with an amazing performance of 100,000 sold in one day. From the popularity of ugly cat-shaped pillows, we can gain insight into the consumption psychology and social needs of young people, and reveal how merchants grasp the pulse of the market and create sales miracles.

The 618 Shopping Festival, initiated by JD.com, first appeared in the public eye in 2008, 16 years ago. However, with the participation of platforms such as Taobao, Douyin, Kuaishou and Pinduoduo, the degree of involution of e-commerce has increased year by year. In the past two years, various platforms have also attempted to grab consumers' attention by launching refund-only services and canceling pre-sales. The annual 618 Shopping Festival has come to an end. Judging from the battle reports released by major platforms, the momentum of e-commerce is still strong this year, and consumers' purchasing power has also increased. Among them, JD.com's performance of more than 10,000 brands with a year-on-year growth of more than 5 times is also very impressive.

JD.com's TOP report noted that JD.com, which has many business lines, has released many advertising films this year to convey the preferential information of the platform. From these advertising films, we can also get a glimpse of JD.com's business attitude.