How to promote as a new Amazon seller? How to open a store on Amazon?

To become a successful seller on Amazon, a huge e-commerce platform, you need to conduct a series of promotional activities to increase product exposure and sales. However, for novice sellers, it may be confusing how to conduct effective promotion. So, as a novice Amazon seller, how should you carry out promotion activities?

1. How to open a store on Amazon

First, as a novice seller, you need to register an Amazon seller account and comply with the rules and requirements of the Amazon platform. Next, choose the products you want to sell and make sure they comply with Amazon's policies and standards. Then, create a professional and attractive product listing page. Write a detailed product description, upload high-quality product pictures, and set a reasonable price. In addition, in order to improve customer experience, it is recommended to use Amazon's FBA (Fulfillment by Amazon) service and let Amazon take care of logistics and after-sales service.

2. How to promote Amazon for new sellers

Use Amazon advertising: Amazon provides advertising promotion tools that can help you increase product exposure and click-through rate. You can choose to display ads on Amazon search results pages or related product detail pages to attract more potential customers. By setting parameters such as keywords, bids, and budgets, you can control the display effect and cost of your ads.

Optimize product listings: A professional and attractive product listing page can attract more customers. Make sure your product descriptions are accurate and detailed, highlighting the unique selling points and benefits of your products. Upload multiple high-quality product images so that customers can clearly understand the appearance and functions of the product. In addition, continuously improve and optimize your product listings based on customer feedback and market demand.

Amazon reviews and ratings: Actively seeking positive customer reviews and high ratings is an important way to improve product credibility and sales. Satisfy customers and get them to leave positive reviews by providing good customer service, responding to customer questions promptly, and handling returns and exchanges. At the same time, pay attention to handling negative reviews and complaints to ensure customer satisfaction.

Social media and other online channels: Use social media platforms such as Facebook, Instagram, etc. to promote and market your products. Build a brand image, interact with potential customers, and increase product awareness and exposure. In addition, consider working with industry bloggers, influencers, or other online channels to promote and advertise your products.

Amazon offers and promotions: Participating in Amazon offers and promotions, such as specials, limited-time discounts, etc., can attract more customers. Attract potential customers to buy your products by setting reasonable prices and favorable conditions.