Comprehensive data comparison! Walking with Hui vs. Eastern Selection, who wins?

The competition between Dongfang Zhenxuan and Dong Yuhui's "Traveling with Hui" in the field of live streaming sales has attracted widespread attention in the industry. Through comprehensive data comparison, this article deeply analyzes the performance of the two in terms of sales ability, fan growth and traffic acquisition, explores the subtle relationship between the top sales agencies and super-top anchors, and provides a new perspective for understanding the competitive landscape in the field of live streaming e-commerce.

Yu Minhong said "Oriental Selection is a mess", Dong Yuhui said "I hate being called an internet celebrity", and the live broadcast room suddenly changed to "123, go to the link"... Oriental Selection has been put at the center of controversy again.

Ever since Dong Yuhui went solo and founded "Yuhui Xingxing", whether Oriental Selection will decline and whether Dong Yuhui can achieve greater success has always been the focus of attention both inside and outside the industry.

The answer to the question is about how to resolve the contradiction between the top institutions and the top anchors, that is, whether Oriental Selection can "de-Dong Yuhui-ize" it.

When it comes to which is better, there are only two factors to consider: the ability to bring goods and the amount of traffic.

The new broadcast field has counted the sales data, fan growth data, and live broadcast room audience data of the two Douyin live broadcast rooms, "Yuhui Xingxing" and "Dongfang Zhenxuan". By comparing the two, we can intuitively see the development of the two live broadcast rooms.

Part 1 Data Comparison

How has Dongfangzhenxuan developed after Dong Yuhui left? And has Dong Yuhui's Walking Together proven Dong Yuhui's ability as a super IP? The data will tell.

01 Sales data PK: Who has higher GMV?

Judging from the monthly rankings, Yuhui Xingxing ranked first in the Douyin influencer ranking in March and April, and second in May; while Dongfang Zhenxuan did not make it into the top three.

In the past month, the GMV of Yuhui Tongxing was 467 million yuan, more than twice that of Oriental Selection; in the past three months, the GMV of Yuhui Tongxing was also close to twice that of Oriental Selection.

In terms of the highest sales per game, both Yuhuixingxing and Dongfangzhenxuan have higher sales than Dongfangzhenxuan, and there were two months with a single game with a maximum sales of over 100 million. Dongfangzhenxuan's highest sales have been stable at 50 million to 75 million. In terms of the highest sales per game, Yuhuixingxing has been stable at more than 1 million per month, while Dongfangzhenxuan has not exceeded 10,000. In terms of the highest views per game, both live broadcast rooms have exceeded 10 million, but Yuhuixingxing has exceeded 20 million.

02 Fan popularity PK: Who has more traffic?

In terms of fan data, the number of fans of "With Hui Xing Xing" increased by 2.5 million in three months, while "Eastern Selection" experienced a loss of fans, losing 500,000 fans in the past three months.

In terms of the number of viewers, the total number of viewers of Walking with Glory in the past three months exceeded 900 million, while that of Oriental Selection was 480 million; the total number of viewers of Walking with Glory in the past month was 300 million, while that of Oriental Selection was 150 million. Both are almost twice as much.

From the search index of Baidu Index, we can see that the topic of "Dong Yuhui" is much higher than that of Oriental Selection. In terms of information index, the time points when Oriental Selection and Dong Yuhui reached higher peaks were when both parties made controversial remarks on the Internet and responded to them later.

Part 2 Who can’t live without whom?

Judging from the above data, there is no doubt that Yuhui Xingxing's performance is very impressive.

However, although the sales data and popularity of Dongfang Zhenxuan are not as good as those of Yuhui Xingxing, it is still at the top and is a frequent visitor to various live broadcast sales charts on Douyin. In other words, there has not been a so-called sharp decline.

Oriental Selection made the decision to "de-head" from the very beginning. After Dong Yuhui left, it was impossible to think of promoting a new leading anchor.

However, the controversy caused by Oriental Selection recently is that its "selling style has changed", and even the "123 link" howling live broadcast has appeared, which has been questioned and forgotten by the crowd. This actually also indirectly shows that the current live broadcast road of Oriental Selection is not so easy to walk.

Looking back at Dong Yuhui after leaving Oriental Selection, he not only gained greater freedom and voice, but also proved his personal abilities.

In terms of product selection, Dong Yuhui not only sells his own products, but also holds various special live broadcasts. Not only that, Dong Yuhui's personal IP is more prominent, with no shortage of traffic and topics. In addition to live broadcasting, he also participated in the variety show "I Love Me, I'm Great" and said, "I really hate it when others call me an Internet celebrity."

But even so, his fans are still defending him. In the comment section of Weibo, they expressed their sympathy for him and asked him to take more rest. There was no loss of fans, which shows extremely strong fan loyalty and stickiness.

In fact, Dongfangzhenxuan and Dong Yuhui have always been regarded as a conflict between a top-selling agency and a super-top anchor in the industry. There is obviously no absolute answer as to who will leave whom.

It can even be said that this situation may be exactly what Yu Minhong and Oriental Selection wanted in the beginning. "De-Dong Yuhuiization" has been achieved in disguise, and the top sales agencies and super-top anchors have achieved a "win-win" situation.