A 100,000+ hit-making machine, why is @小糖糖女士 so popular on Video Account?

Maternal and childcare has always been a hot track on various platforms, and high-quality creators have emerged in an endless stream. This article analyzes the video content of the popular expert @小糖糖女士 to provide everyone with creative ideas for video accounts. What kind of content will be popular? How can you create attractive content? Recommended for people who want to develop in the maternal and childcare track.

If we talk about the popular influencers on the video account, @小糖糖女士 must be one of them. In the industry list, we can see that @小糖糖女士 continues to dominate the maternal and childcare vertical category.

What are the characteristics of @小糖糖女士's videos? Why is her content more popular on video accounts? In the context of high popularity, how is her commercialization status?

1. The lively Xiaotangtang has won countless fans with her words

@小糖糖女士 focuses on family scenes. The quirky Tangbao in the video is very lovable. In the conversation with her family, her extraordinary language expression ability impressed countless users, causing many users to spontaneously forward and share her videos. She also produced many popular videos with more than 100,000 likes.

In the pinned video "Falling into a ditch makes me feel unhappy", Xiao Tangtang was carrying a big bag to visit her grandfather in the field, but she accidentally fell down. Not only did she not cry or make a fuss, she also told her grandfather that she could get up. Xiao Tangtang was a little depressed because of the fall, so she sat next to her grandfather and began to "accuse" her father.

She said that she wanted her father to help her grandfather with work, but her father hid in the toilet and refused to come out, which made her a little angry. She then went on to say, "Dad is either sleeping or eating at home all day, or going to the toilet, and I worry about him every day." She looked like a little adult when she said this, which made many users laugh.

Image source: Video account screenshot

Xiao Tangtang is not only a chatterbox, but also considerate and filial. After she finished complaining about her father, she took out the snacks in her bag and handed them to her grandfather, saying that they were specially sent to her grandfather, and asked her grandfather to put down his work and go home to eat and cool down with the air conditioner. Then she changed the subject and asked her father to work in the fields and get him tanned.

The whole video is not only humorous and interesting, but also reveals the cleverness and cuteness of the little Tangtang, which attracted many users to watch. Netizens commented in the comment area, "This little mouth is so talkative, how was it trained?" "I want to put this baby in a sack and take it home," "A sensible little elf," "The little sweet girl is so cute"...

In another pinned video, "Tangtang recites Man Jiang Hong, as if she came for her father", little Tangtang once again demonstrated her language ability. In the video, she wore a bright red skirt, a high braid on her head, and recited Yue Fei's "Man Jiang Hong" with great emotion.

Image source: Video account screenshot

"My hair is standing on end with anger, I lean on the railing, the rain has stopped. I look up, howl to the sky, my heart is full of lofty ambitions. Thirty years of fame are now dust, eight thousand miles of journey are now clouds and moon. Don't wait until your hair turns white, and then feel sad for nothing!"

Although Xiao Tangtang's recitation was not very clear, she was very focused throughout the whole process and recited all the verses very smoothly. Netizens praised her, saying, "She can remember such a long poem. She will definitely be a top student in the future." "It's amazing. This child is so talented and smart." "The baby recited vividly. Her parents have raised her very well."

From the avatars and message styles of netizens in the comment area, it is not difficult to see that @小糖糖女士's content is quite popular among middle-aged users, such as "I, a 40-year-old man, can't recite it, but the baby recites it with emotion and intonation, I really want to hug you", "The memory of the old aunt is better than this", "This little baby is so smart and cute, I like it so much". Perhaps this is the important factor that @小糖糖女士 can stand out on the video account.

Faced with such a clever and cute child, many users are very curious about the family atmosphere of Tangtang. Tangba revealed his family situation to netizens in the live broadcast room. He said that he and his wife got married and had children late, and they had Tangtang at the age of 33. The couple are freelancers and have hardly ever worked. They usually do some business. Grandpa and grandma are farmers, and the family lives a plain and well-off life. As for teaching children to recite, they recited with their children.

Tangtang's father mentioned that they focus on cultivating children's love and let them learn to care about the people and things around them from an early age. Tangtang's father himself is a person who likes to "meddle in other people's business". When he sees someone's car window is not closed during a walk at night, he will carefully find the phone number left on the car and call to ask them to close the window, so that he can feel at ease. He said that children must be loving so that they can be useful to society in the future.

2. Video accounts are the main battlefield for commercialization

In fact, @小糖糖女士 has accounts on multiple platforms such as Douyin and Xiaohongshu. On Douyin, @小糖糖女士 has 7.36 million followers and 190 million likes. She has also created multiple collections such as "Crying Sugar", "Little Sugar Essence", "Dad Who Pit Your Baby", and "Tips for Raising Your Baby Safely", among which "Little Sugar Essence" has been played 4.62 billion times.

In addition, @小糖糖女士 also opened a Douyin daily account @小糖糖妈妈 to record Ms. Tangtang's daily life. However, this account has only published 30 works and currently has only 67,000 followers.

Image source: Tik Tok screenshot

On @小糖糖女士's Douyin account, you can see some traces of commercialization. Display windows and advertising orders are her main ways of making money. The products in the display windows include snacks and specialties, grains, oils and seasonings, fresh food, instant drinks, beauty and skin care, baby products, and personal care. Specific products include bread, snail noodles, beef sauce, sunscreen, lotion, etc.

In terms of price, these products are basically within 100 yuan, and the audience is relatively wide. On the display page, it can be seen that more than 168,000 users have purchased them, and more than 230,000 pieces have been sold. On the advertiser list, @小糖糖女士’s videos this year featured ads from clients in the maternal and child care and new energy vehicle industries.

However, @小糖糖女士’s main commercialization platform is on the video account. In addition to window display and advertising orders, she also started live streaming on the video account. During the 618 period, @小糖糖女士 launched multiple live broadcasts.

In the live broadcast of Anta's summer discount sale on the morning of May 24, @小糖糖ms.com started a live broadcast in Anta's offline store. Daddy Tang tried on the shoes as a model and put a variety of products such as men's short-sleeved shirts, dad shoes, and sports shoes on the shopping cart in the live broadcast room. The data in the live broadcast room showed that 187,000 people watched this live broadcast, and the popularity reached 3907. In addition, @小糖糖ms.com also started Anta's 618 children's summer discount sale, and has already used live broadcasting as its main way of monetization.

Image source: Video account screenshot

It is worth mentioning that compared with the Douyin window products, the average order value of @小糖糖女士's video account product window is higher. In addition to conventional snacks, seasonings and other products, @小糖糖女士 also puts on sale bedding such as silk quilts and latex pillows. One of them is a Tencel embroidered washed pure mulberry silk summer quilt, which is priced at 1,799 and above, and is a high-priced product. From the window homepage, we can see that 208,000 people have purchased the window products, and the sales volume has reached 463,000.

Image source: Video account screenshot

3. Conclusion

Maternal and childcare has always been a hot track on various platforms, and high-quality creators have emerged in an endless stream, but creators like @小糖糖女士 who have chosen the right platform to shine are rare. The reason is that on the one hand, @小糖糖女士's content fits the interests of video account users, and on the other hand, @小糖糖女士 has seized the bonus of the video account to achieve greater development.

Author: Aries

Source: WeChat official account: "KOL User Manual (ID: KOL-TOPKLOUT)"