Is Amazon Prime Day free? Is it good for sellers?

Now many cross-border e-commerce platforms have membership systems. After becoming a member of the platform, you can enjoy additional benefits. For example, there is a prime membership system on the Amazon platform. Many merchants will also participate in this activity to obtain traffic and orders. So is it free for merchants to participate in the activity?

Is Amazon Prime Day free?

Not free.

For sellers, in addition to knowing what Amazon Prime means, they also need to understand Amazon Prime Day. In fact, this is an exclusive shopping event for Amazon Prime members, and it is also Amazon's annual shopping carnival. Generally speaking, Amazon usually launches Amazon member shopping promotions in July. On Prime Day, Amazon will provide hundreds of flash sale products, and there will be extremely fast and free express logistics. Promotional products include electronic digital products, toys, games, movies, clothing, sports and outdoor products, etc., and some discounts will be greater than those on Black Friday.

Is Prime membership good for sellers?

On the day of the event, in addition to Prime members having the opportunity to purchase a variety of high-quality popular and discounted products, sellers will also take this opportunity to increase their store sales and traffic because of the huge traffic attracted during the peak season. This is definitely an important event that sellers cannot miss. With the help of Prime Member Day, not only can the traffic of promotional products be used to promote the natural ranking of sellers, but also the products participating in the promotion can stand out from many products.

Even if products that do not participate in the Prime Day have targeted Amazon ads, those highly relevant and high-traffic keywords will be driven by the popularity of this peak season, thereby indirectly integrating all products in the store into this shopping spree. If Amazon sellers can grasp each peak season, prepare in advance, and do a good job of pre- and post-operation, they will definitely reap great rewards.

Amazon DSP advertising has a more accurate peak season advertising strategy:

For most Amazon stores, the most common form of advertising is to obtain brand exposure and customer click-through consumption through keyword search optimization. In addition, there is actually another advertising method that can accurately locate and reach and influence the consumption behavior of target users faster and more accurately. This is the paid advertising displayed on Amazon's demand-side platform, which is Amazon DSP advertising. Amazon DSP advertising has become a daily promotion method for more and more brand sellers, especially during the big promotion season.

DSP plays a great role in promoting preheating and traffic harvesting. Amazon DSP advertising is a demand-side platform. It allows sellers to purchase display ads, video ads, and audio ads on and off Amazon in a programmatic way. In addition to these aspects, the most important point of DSP advertising is to reach the audience, and reach new and old customers on and off the Amazon website, and improve relevance through a single perspective across devices and formats.

Buyers on Amazon can enjoy discounts by participating in Prime Day events, and these discounts are given by merchants, so the platform is basically free for merchants participating in the event. However, there are thresholds for signing up for this event, so you can confirm whether you meet the requirements before signing up.

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