Internet celebrity Quan Xing was blocked, these 7 types of IPs are very dangerous!

This article tells the reasons why various internet celebrities and bloggers were banned, and uses the ban of internet celebrity Quan Xing as a warning to give us some inspiration. How can we avoid crossing the red line? How can we manage the content well? How can we make the IP last longer? Recommended reading for those who want to manage their own media accounts well.

Hello, fellow villagers. I am the village chief.

In the past few days, many bloggers with millions of followers on Douyin have been banned, including the more famous ones such as internet celebrities Quan Xing and Bai Gongzi, who appear as wealthy people.

Not only Douyin was blocked, but also accounts on major social media platforms such as Xiaohongshu and Weibo.

As for why these bloggers were banned, the official did not say. It was rumored that it was because they showed off their wealth and worshipped money, and that it was related to the Central Cyberspace Affairs Commission's ongoing "Clear and Bright" series of special operations.

Internet celebrity Quan Xing has also successively withdrawn from the relevant registered company legal person, shareholder, etc., as if they had met each other before.

So what lessons can we learn from the ban of internet celebrity Quan Xing?

1. You can be worldly, but you can’t flaunt your wealth

We have no way of guessing whether the internet celebrity Quan Xing was blocked for showing off his wealth, after all, there has been no official statement.

But one thing is certain, it is okay for you to take everyone to take pictures of luxury cars and luxury houses and show them to the world.

For example, let's take you to see what a 10 million dollar luxury car looks like or what a 50 million dollar house looks like?

Because there are too many bloggers like this on the Internet, many bloggers participate in various luxury car test drives, attend various activities, etc. every day.

But there are two scales to grasp:

First, you can record and share, but you cannot simply display the consumption and enjoyment in front of users.

Second, you cannot be extravagant and wasteful. For example, you only drink water that costs a few hundred dollars a bottle, eat meals that cost thousands or tens of thousands of dollars, and buy hundreds of portions or hundreds of kilograms of things when taking pictures.

For video content like this, even if you frequently post donation videos, you will still be suppressed.

For example, the previous big LOGO, it was originally good to shoot some branded, high-end restaurants, but later on, they were named by CCTV for spending tens of thousands on a meal and hundreds of thousands on booking an island.

Another example is Bai Bing, who has 40 million fans. You can check out his video content before 2022, which is all about eating thousands or tens of thousands of top-quality king crabs, lobsters, etc.

Looking at the content of the past year, we started to do challenges, cultural and tourism promotions, etc.

2. These red lines cannot be crossed

When running a self-media platform, you work hard to gain hundreds of thousands or millions of fans. If your personality and track are good, it is relatively stable to earn one or two million a year.

But there are a few red lines that cannot be crossed, otherwise your account will be blocked.

1. Script hype: The account will be suspended for a few days at the least and permanently blocked at the worst. For example, the internet celebrity Mao Yibei, who found a child's homework book in Paris, had his account blocked because of fabrication.

2. Worshiping money and showing off wealth: In the videos, he shows off luxury cars and mansions. He even has five or six nannies to wake him up, and five-star chefs come to his home to cook every meal.

3. Vulgarity: There are many bloggers on Douyin, Kuaishou, and Xiaohongshu who became famous by being vulgar, but this will not last long.

4. Tax evasion: Anyone involved in tax evasion will be killed if exposed.

5. Counterfeiting and selling fake products: In order to earn high profits, fake and shoddy products are deliberately sold without strict testing.

6. Cheating poor people’s money: Why many knowledge bloggers are blocked? The main reason is that they harvested a large amount of money from ordinary users, promoted success studies, or created a sense of crisis, and then sold courses and provided training, such as Li Yizhou.

7. Adverse influence: If the blogger’s remarks and actions cause adverse spread on the platform, such as Sea Cucumber Brother, the account will be blocked and restricted at the very least, and shut down at the worst.

Many of the entrepreneurial IPs and amateur IPs we see on the Internet are almost all walking on these red lines, and some have even touched the red lines.

If these behaviors are not banned, the large-scale and frequent dissemination of short videos will have an impact on the values ​​of the entire nation.

For example, Guo Youcai of Heze has become popular recently, so a bunch of people have gone there, giving many people the illusion that they can make money without working hard and by just eating, drinking and having fun.

Therefore, this kind of trend must be stopped.

3. Don’t just rely on one influencer

If you have an institutional account, then you must be aware of this risk.

On the one hand, we need to strengthen the emphasis on content rules for team anchors and IPs. On the other hand, we must also have our own account matrix, and even make the IP independent of a certain individual.

1. For example, there are many anchors in the Oriental Selection and Xiao Yangge teams. Some of them left for various reasons, but it did not affect their business.

If the internet celebrity Quan Xing is a host under a certain MCN, then his ban will not affect other hosts.

2. For platforms such as Make Friends, Oriental Selection, and Three Sheep, even if Luo Yonghao, Yu Minhong, and Xiao Yangge don’t broadcast live for a year, it will not determine their life or death.

But in the case of Simba, the extreme behavior of one person led to the banning of all his live-streaming anchors, which is a huge loss.

Therefore, for institutions, they cannot rely solely on one internet celebrity, or they cannot equate a certain internet celebrity with the company. The business of such a company is doomed to be short-lived.

4. What kind of Internet celebrity IP can last longer?

Although most internet celebrities are looking for quick money, after all, many internet celebrities earn more in a year than many ordinary people can earn in several lifetimes.

But from a long-term and lasting perspective, the so-called Internet celebrities and IPs are essentially about building brands.

Regardless of whether the brand is created in the name of an individual, such as Li Ning, or is simply a product name, such as Erke and Anta.

If an internet celebrity wants to maintain his or her brand and influence for a long time, the key is to follow the right path.

1. In line with the main theme

What is our main theme? I think the core socialist values ​​can best summarize it, such as dedication, freedom, friendliness, patriotism, civilization, integrity, etc. Is your content related to these?

As an IP of a company or entrepreneur, are you dedicated to your work? Are you patriotic? Are the products and services you provide honest?

2. Original and good content

Internet celebrities become known through content and win recognition from the audience through content, so the ability to continuously output content is very important.

Whether you are posting videos or doing live broadcasts, you have to rely on content to convey your ideas and products in order to obtain continuous traffic.

3. High quality products

To be an internet celebrity, you ultimately have to monetize through traffic, but traffic alone is not enough, the product determines everything.

The advantage of being an internet celebrity is that if your product is good, users will spontaneously help you forward videos, shoot videos, and write comments.

When the product is not good, traffic becomes an amplifier and exposure tool.

Therefore, quality and service determine whether an internet celebrity can go further, and even determine whether an internet celebrity can break away from being an internet celebrity himself.

Author: Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"