The wet market is the most underestimated traffic source!

Many people have always believed that only new products can create traffic depressions, but in fact, old products can also do so. For example, the vegetable market mentioned by the author has always been a traffic depression since Zibo barbecue became popular. It all depends on how you use it.

Recently, Zibo barbecue has become popular again and the heat is back!

The internet-famous landmark Badaju Market was packed with people during the recent holiday. The popularity was so high that Zibo Badaju began limiting the flow of people at 8 a.m. The market instantly became a 6A-level scenic spot, and nearby residents even had to queue up to buy vegetables.

Many hot topics have emerged, such as #Zibo Badaju is so popular that it limits the number of people entering the market at 8:30 in the morning#, #Zibo barbecue redefines business war#, and #Zibo copy has been refreshed#, making the vegetable market represented by Zibo Badaju once again the focus of public attention.

1. The underlying logic behind the explosion of Zibo’s eight major bureaus

Zibo barbecue became popular last year, but it became popular again this year, which has triggered discussions on the logic behind it. In Mr. Bingfa's opinion, there are mainly the following reasons:

1. Food + Word of Mouth

The smell of fireworks is the most soothing to the hearts of ordinary people. One of the main factors that can make Zibo barbecue gain public recognition and attract more people to Zibo to enjoy delicious food is the word-of-mouth effect. Word of mouth has aroused the appetite of local consumers and also attracted tourists from other places to come and taste it, thus further promoting the popularity of Zibo barbecue.

There is barbecue everywhere, why Zibo?

2. Travel+

This is another reason why Zibo Badaju is so popular. The new trend in the tourism industry is to seek novelty, and trying local specialties has become one of the important purposes of tourism. Zibo barbecue is grilled over charcoal, and the meat is tender and juicy. With secret sauces and local specialties, it meets the diverse consumption needs of modern people.

The rise in the popularity of the city naturally brings dividends to local industrial development. It is reported that the popularity of tourism in Zibo during the holiday increased by more than 200% year-on-year, amplifying the "Internet celebrity effect" and making Zibo's traditional industries such as Botao, Huaguang Ceramics, and glass products popular.

The vegetable market has become a popular place. In recent years, there have been many cases of vegetable markets going viral, because the vegetable markets have incorporated the aesthetic tastes of the younger generation into their transformation and redesign, subverting people's inherent perception of vegetable markets. The high-value design is combined with the public life, and the trend is down-to-earth and warm, making it a popular check-in place for young people, meeting their diverse needs.

The popularity of Zibo barbecue has brought the landmark Badaju Vegetable Market to the forefront. This is due to both accidental factors and inevitable conditions. By taking advantage of online hot spots, the popularity and reputation of Zibo's local industries have been enhanced, and Zibo has become popular again, firmly occupying the C position in public opinion topics. The traffic-driven strength of the vegetable market should not be underestimated.

It is obvious that the wet market has become the new traffic code, which is an indisputable fact.

2. The vegetable market is the key to traffic

In recent years, vegetable markets have become a frequent hot topic. Topics such as #When northern friends walk into the southern vegetable market#, #Taste the flavor of spring for 50 yuan at Qingdao vegetable market#, #This is what the vegetable market is like at four in the morning#, #Harbin's century-old vegetable market starts selling vegetables by the piece#, and #Southerners flock to check in at Harbin vegetable market# are constantly refreshing people's perception of vegetable markets.

From the Wanyou Market that has attracted much attention, to the renovated PRADA Vegetable Market that has become popular, to the fireworks literature written by RT-Mart using vegetables, to the popularity of Zibo barbecue that has made the Badaju Vegetable Market's restricted flow out of the circle...

It is not difficult to find that the vegetable market, which was once considered exclusive to the elderly, has now ignited young people's yearning for a better life through new designs, new marketing and a simple atmosphere of fireworks, and has become a traffic code on social media.

Nowadays, the wet market is not only a place for trading daily food ingredients, but also a place for people to taste delicious food, satisfy their taste buds, find happiness and relieve negative emotions. The wet market literature focusing on food, social interaction and fireworks has become popular, and even script-killing dramas with wet markets as the background have been derived, further demonstrating the popularity of wet markets.

3. Why can the addictive vegetable market capture people’s hearts?

The wet market, because it meets people's basic living needs, has become a gathering place for people of different professions, hobbies and ages. With the popularity on social media, the wet market has become more and more popular and has captured the hearts of many people. Why is this?

1. Emotions are the driving force behind the explosive phenomenon

There is no doubt that emotions are the driver and catalyst of the hot phenomenon. The vegetable market successfully aroused people's emotional resonance with its unique fireworks. In the bustling crowd, many people found an ordinary and warm sense of happiness.

In the busy city life, many workers fight loneliness and fatigue in various ways. In the vegetable market, a place full of human touch, the family gossip and the noisy noise just form the most tender fireworks, which makes people forget unnecessary anxiety temporarily, warms and heals people's hearts, rekindles their enthusiasm for life, and the happiness index rises sharply, successfully capturing the emotions of young people.

2. Slow life in a fast pace

Compared with the workplace environment with tall buildings and hurried people, the warmth and fireworks of the vegetable market show its unique charm. The workplace often represents a fast-paced and efficient environment, while the vegetable market provides a place to relax and enjoy a slow life.

In the vegetable market, people can temporarily put aside the busyness and pressure of the workplace, pay attention to the prices of grains and vegetables, and enjoy the sounds of hawking, bargaining, and food preparation. This allows people in the workplace to experience the most simple interactions between people, and in the fast-paced urban life, enjoy the slow life unique to the vegetable market, which is leisurely and comfortable.