I heard that you like to create groups, but you don’t operate them well?

This article explains why private domain operations should not easily create groups. Interested readers can take a look at it.

Friends often ask me questions about group operations, and most of the time I ask them why they want to create a group.

Their reason is simple: groups can handle transactions in bulk and one-to-many transactions.

There is nothing wrong with this, but in the early stage you need to be able to operate the group well.

Regarding how to operate a group, I have previously written an article titled "9 out of 10 communities fail! How to run a private domain community?". If you haven't read it, you can take a look.

But today I want to advise you not to form a group easily.

Anyone who has managed a business knows that the more people there are, the harder it is to manage.

Coincidentally, a group is a place where people gather.

Don’t just think that the group can make bulk transactions. If the group is not operated well, many problems will arise:

• Dead group
• Advertising Group
• Folded
• Crisis Risk
• Competing for customers

…

First of all, you must at least be able to predict the above problems; secondly, you must have corresponding response strategies.

Otherwise, if the above problems occur, it may be too late to "put out the fire".

For example, it is almost impossible to activate a dead group or an advertising group, because most people have already folded the group; and once there are product/delivery problems in the group, it is easy to cause a "herd effect", leading to irreversible consequences, like the previous Chengqian community collapsed due to delivery problems.

Or if your competitor deliberately makes trouble in the group and steals your customers, how will you respond?

Many people have never thought about what a community is?

A community is a group of people with similar attributes or the same needs, who work together to accomplish a goal that is valuable to themselves, the collective, or others based on a common belief and a specific organization, and who continuously provide feedback and witness the value, generating group identity and a sense of belonging. The life cycle of a community depends on the sustainability of "this thing we do together."

Think about many communities that have no common ideas or goals, no group identity or belonging, and even no common needs. It is not surprising that brands just post advertisements on their own and fail to build good communities.

The core of a community is:

• A group of people who share similar attributes or needs
• There is enough content to support the nutrition needed by the community

Both are indispensable.

If you lack it, don’t build a community.

Like me, I actually thought about creating a community for traders/operators, where we can practice together, grow together, share together, discuss together, and even cooperate together, but I have never thought about the content to support the community, so I did not make this product.

Final Words

When doing private domain business, don’t create a group easily before you have thought about the positioning of the group, how to operate the group, what to deliver, and how to end it.

If you must create a group, each community has a life cycle, and the operator must think about how to extend the life cycle of the community or when to disband it.

Author: John Wu