Lei Jun, Zhou Hongyi and Dong Yuhui were imitated! These fake internet celebrities are so ridiculous

This article explores the recent imitation phenomenon of entrepreneurs Lei Jun and Zhou Hongyi on short video platforms, analyzes the characteristics and problems of imitators, and the legal risks and ethical issues behind the imitation phenomenon. The article reminds imitators to pay attention to the degree of control and avoid crossing the legal and ethical lines. It is suitable for readers who are interested in short video platforms and the phenomenon of Internet celebrities.

Before starting today's article, Xiao Lei wants to do a surprise inspection.

What short video apps do you have on your phone right now? I'm sure you have at least one, like Tik Tok or Kuaishou?

As a staunch short video fan, Xiao Lei is now spending more and more time on short videos.

In addition to some work needs, watching short videos does not require much brainpower, and leisure and entertainment is also a major reason.

Image source: Xiaolei's mobile phone screenshot

Therefore, any hot news on the short video platform in recent years cannot escape Xiao Lei’s sharp eyes.

The hottest thing on the short video platform recently is that entrepreneurs from all walks of life have suddenly transformed themselves into popular internet celebrities.

For example, Lei Jun of Xiaomi and Zhou Hongyi of 360, I believe many people have seen their videos on Douyin, right?

Taking advantage of this wave of traffic, during this period, Lei Jun and Zhou Hongyi also became the top internet celebrities on the short video platform.

Image source: TikTok @Lei Jun, @Red Uncle Zhou Hongyi

But, Xiao Lei is about to say but again.

Recently, there has been a wave of imitations on short video platforms, and the objects of imitation are none other than the popular Lei Jun and Zhou Hongyi.

It’s not uncommon for people on the Internet to imitate celebrities, but what about imitating entrepreneurs? Let’s talk about this today.

01 Lei Jun, Zhou Hongyi and Dong Yuhui imitators are coming

On the TikTok platform, Lei Jun’s imitator ID is "Lei Min", and this blogger focuses on all-round imitation.

First of all, from the first impression of Lei Min’s Douyin account, it can be seen that he is trying to lean towards Lei Jun.

The names are all in the "LeiX" format, the homepage background and avatar have photos that look very much like Lei Jun, and the signature is also very Lei Jun style.

If I hadn’t looked carefully, I would have thought that Lei Jun had opened a smurf account (bushi).

Image source: TikTok @雷民

Lei Min's outfit in the video is similar to Lei Jun's classic outfit after the release of Xiaomi SU7.

Similar hairstyle, blue suit jacket, white T-shirt and white sneakers, I really don’t believe it’s a coincidence.

In addition to imitating accounts and dressing styles, Lei Min’s video BGM also uses Lei Jun’s famous song "Are you ok?" and car elements.

When the buff is fully stacked, it belongs to yes.

Image source: Left TikTok @Lei Jun, Right TikTok @Lei Min

In fact, Lei Min’s account did not imitate Lei Jun at the beginning, but rather had the style of casual street parades + inspirational videos.

So, this type of video basically has no viewers and no likes, so the traffic is naturally not good and the number of fans cannot be increased.

Image source: TikTok @雷民

Perhaps it was after some advice from an expert in the comment section that Lei Min changed to his current style, not to mention that it has attracted quite a lot of traffic.

As of now, the first video imitating Lei Jun released by Lei Min on May 2 has received 83,000 likes, and the other two videos have 12,000 and 9,000 likes respectively. The number of fans has also increased to 7,577.

Image source: TikTok @雷民

The Douyin ID of Zhou Hongyi’s imitator is "Zhou Honger's Big Screw", and now he has accumulated 11,000 Douyin fans.

Well, Zhou Honger’s packaging is not as thorough as Lei Min’s, and it mainly focuses on the form and content of the characters in the video.

Zhou Honger obviously has a more sensitive nose for self-media. Since April 25, he has begun to imitate Zhou Hongyi.

Image source: TikTok @周鸿二大螺

Zhou Honger wore a red polo shirt similar to Zhou Hongyi's, and imitated Zhou Hongyi in terms of camera movements, gestures and tone.

Moreover, compared to Lei Min's pure posed photos, Zhou Honger took the route of "expressing opinions" and combined it with hot topics.

For example, Zhou Hongyi’s car sales had been very popular before, so Zhou Honger seized the opportunity to take advantage of the popularity.

In the video, he was holding a "Bao Shijie" and said that he would sell the car and replace it with a domestic SUV, which maximized the show effect.

Image source: TikTok @周鸿二大螺

In addition to Lei Jun and Zhou Hongyi, Xiao Lei discovered that Dong Yuhui has another imitator - Li Luo.

Li Luo's hairstyle is similar to Dong Yuhui's. During the live broadcast, he held a book in his hand, targeting the latter's intellectual personality.

It’s no wonder that Li Luo’s live broadcast has attracted quite a lot of viewers, over 1,800 people.

Image source: Left TikTok @与辉同行 Right TikTok @磊落

02 Imitation of celebrities is bound to be short-lived

The question is, these celebrity imitators seem to have a lot of traffic now, but can they continue to be popular? Xiao Lei thinks it is unlikely.

On the one hand, these bloggers can imitate the appearance of celebrities, even if the similarity is 90%, but they cannot imitate the inner thoughts of celebrities.

For example, Lei Min’s current videos only imitate Lei Jun’s appearance. In the three videos that have been released, he hasn’t even said a word.

Although Zhou Honger spoke, he was still trying to attract attention and tell jokes. He could never catch up with Zhou Hongyi who could express one opinion per video.

On the other hand, if one becomes famous by imitating celebrities, once live streaming to sell goods starts or something goes wrong, it is easy for the celebrities to take legal action to resolve the issue.

After all, the portrait rights of those who imitate the blogger’s packaged image belong to the celebrity. It’s okay to post a video for fun, but if you try to make a profit from it, you may receive a lawyer’s letter.

In addition, it is difficult to grasp the scale of negative news about some celebrities. If it is said lightly, it will have little effect on the program; if it is said seriously, it will affect the person's image.

Just like the internet celebrity "Wang Baoruo" who made a lot of noise before, he became famous by imitating Wang Baoqiang's classic movies and TV shows. However, once his traffic decreased, he started to have bad intentions.

He actually had a live broadcast with Ma Rong, talking about their past emotional disputes, and even took a photo with Ma Rong on his homepage, with the caption "Memory is the source of pain".

Image source: Douyin @王宝弱

There are rumors that the party involved sued Wang Baoruo for compensation, and what followed was that Wang Baoruo held his ID card and issued an apology statement with his real name.

He said that he shouldn't have been on the phone with Ma Rong, nor should he have taken photos with Ma Rong. Alas, Xiao Lei just wanted to say: What were you doing before?

Image source: Douyin @王宝弱

at last

To be honest, short video platforms actually encourage the secondary creation of hot materials, such as meowing, concert transitions, travel check-ins and other video forms.

Imitating celebrities is also one of the points. If you can combine the imitation with hot topics, in most cases you can gain a lot of traffic and fans.

The key lies in grasping the "degree". Once the moral and legal lines are crossed, the imitators will suffer backlash from traffic.

So, becoming an internet celebrity by imitating celebrities may only make you popular for a while but not for long. If internet celebrities want to maintain their popularity over the long term, the key is to explore their own abilities.

Author:Jonty

Source: Xiaolei Bibi (ID: xiaoleibbb)