How to write a hot article on Xiaohongshu

How to write a hot-selling note on Xiaohongshu? What are the routines? We often have such questions when creating Xiaohongshu notes. In this article, the author deeply disassembles the key elements of Xiaohongshu hot-selling notes based on relevant cases and gives specific methods. Recommended for people who are interested in and have needs for Xiaohongshu content operation.

I understand your concerns about not being able to write popular notes on Xiaohongshu, poor exposure of the notes you worked hard to write, and the number of views on Xiaohongshu fluctuating around 100. Popular articles on Xiaohongshu not only require attractive content, but also certain skills. For example, the cover and title, an attractive title and concise and clear description can quickly convey information in a short time and attract users to click and read. You need to think and design carefully to make the title and description as attractive as possible, and highly consistent with the content of the note.

1. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

1. I have an oversized folliculitis

(Note data: 69,000 likes, 4,205 favorites, 8,134 comments)

Xiaohongshu's popular article title: The title directly describes the event, "I have a very large folliculitis." For many people, folliculitis is a common skin problem, and many people also have this problem, which directly attracts the user's attention.

The cover of the popular article on Xiaohongshu: Echoing the title "Folliculitis", the blogger's cover shows his own face, but there is no sign of folliculitis growing on his face, which makes people curious about the blogger's folliculitis incident.

The popular article on Xiaohongshu: The blogger talked about a folliculitis on his buttocks. He went to the hospital to see a doctor, who told him that he could choose between surgery and medication. He was dissuaded by the 800 yuan surgery fee and chose medication. He then described the medication process and the rupture of the folliculitis.

Comments on the popular article on Xiaohongshu: Many people in the comment area expressed sympathy for the blogger's experience, but some people directly tagged their friends to read it together, and some people told about the people around them who had the same experience as the blogger. The comment area formed a convergence area of ​​events, and various similar events were staged in the comment area.

Copy homework: In this note, we can see: a boy, dark-skinned, not dressed up, not beautified, and not arranged in the scene, just appeared in everyone's vision, which is abnormal. Everyone knows that Xiaohongshu is generally full of beauties, handsome men, and beautiful places. At this time, when an "abnormal" note appears, the user's curiosity will be pulled to the highest point.

We often see rural boys and girls singing without makeup on Douyin, and the data is quite good. Xiaohongshu has the same logic. Anti-user thinking and controversial discussion points are more likely to be pushed to the user's browsing page.

2. Whole body whitening strategy, it turns out that whitening is so simple

(Note data: 52,000 likes, 54,000 favorites, 627 comments)

The title of the popular article on Xiaohongshu: The title circles out the user group and user needs. "Whitening" is a must-have topic in summer. The whole body whitening and strategies illustrate the comprehensiveness of the content and attract users' curiosity.

Xiaohongshu's hot article cover: The cover uses a large picture method, and the picture and text are combined to echo the theme. The blogger's white is to give users the greatest confidence, and the large characters echo the theme.

Hot article content on Xiaohongshu: In the early stage of the note, the blogger put forward all the pain points of users who need whitening, so that users with such problems can identify themselves with the problem and grasp the user's psychology. Secondly, a zero-cost whitening method was shared, which directly attracted a wave of fans' favor. Finally, the product recommendation would not appear abrupt and would not easily attract users' disgust.

Comments on the popular article on Xiaohongshu: For the two methods shared by the blogger, users raised corresponding questions and gave good reviews of the products in the comment section, which was undoubtedly a good affirmation for the blogger, and the blogger also actively interacted with fans in the comment section, enhancing interactivity.

Copy homework: Taking advantage of the vast demand, this will expand the scope of the notes, and the audience and reference group will be wider. The blogger uses common things in life to teach everyone how to make a breakthrough in a certain sector, from food to things used on the body, and there are "tanning" traps everywhere around to increase users' curiosity.

2. Xiaohongshu Hot Articles on Fashion and Dressing

1. Favorite earrings (100% unadvertised)

(Note data: 120,000 likes, 93,000 favorites, 1,184 comments)

Xiaohongshu's popular article title: The title says the favorite must have certain characteristics, and the blogger also reminded that it is not popular, which will not be so offensive to many people. Even if you just want to take a look, it can attract everyone's curiosity.

Cover of the popular article on Xiaohongshu: The cover is not overly decorated, it is just the blogger himself, giving people a very good temperament, and the accessories chosen are generally not too bad.

Hot content on Xiaohongshu: The blogger directly shares every piece of jewelry he likes and introduces the characteristics of each piece of jewelry in detail. He really does a good job of sharing the various problems that may be encountered and the shortcomings that he wants to cover up with each piece of jewelry. I believe that many people will try the blogger's suggestions to choose the corresponding jewelry.

Comments on the popular article on Xiaohongshu: The blogger has a very fan-loving behavior in the comment section, which is to patiently answer each fan's question step by step, without any advertisements, directly giving everyone a good personal experience. The suggestions for planting grass are good, the person is beautiful and pampers the fans, and the comment section is full of praise.

Copy homework: The interactivity of fans directly determines the flow of notes, and having good content is also very important. Bloggers have both of these conditions, which is worth learning and reference for many bloggers. There are three points that need to be highlighted in grass-roots notes: (1) product appearance (2) effect pictures (3) comparison pictures. When we are making grass-roots notes for a single product, we can magnify these three points and magnify the points that users care more about, so that your interaction volume will also increase.

2. Be careful with these jeans, they are no joke…

(Note data: Likes: 86,000 Favorites: 34,000 Comments: 4,984)

Hot article title on Xiaohongshu: This kind of title is threatening, and its purpose is to catch the curiosity of users. The blogger used jeans to create suspense for everyone, and the word "be careful" made the readers feel alert, and everyone wanted to know what happened in the middle.

The cover of the popular article on Xiaohongshu: The combination of pictures and text echoes the title very well. The title creates a sense of suspense. The big characters on the cover, the two words "Zhi Ai" are particularly eye-catching, making everyone curious about why jeans can be associated with Zhi Ai.

Hot article on Xiaohongshu: The blogger shared the production process of jeans and some of the harms they bring to people. It is difficult for users to imagine that the things they usually use actually involve so many safety issues, warning everyone to be careful in their choices.

Comments on the popular article on Xiaohongshu: The blogger’s content received a very strong response. Everyone said that they did not pay special attention to this type of safety issue, and everyone also called on people around them to pay attention to this safety issue.

Copy homework: Safety issues have always been a concern for everyone, but many people do not pay attention to some safety issues with clothes. This type of lightning protection content highlights the hazards in your title and picture display. Users will definitely be wary of dangerous things around them, and your content is to make them pay attention to these "dangers".

3. Xiaohongshu Hot Articles Food Category

1. The 89-year-old grandma who bakes egg cakes supports her family with her own hands

(Note data: 13w likes, 9396 favorites, 3172 comments)

The title of a popular article on Xiaohongshu: There is a strong contrast between the age of the character in the title and the time described. The elderly man is still supporting his family with his own hands. This phenomenon will make many readers curious about the events in the article.

The cover of the popular article on Xiaohongshu: The cover echoes the title and makes people see the 89-year-old grandmother at first glance, which arouses strong curiosity at the first sight.

Hot article on Xiaohongshu : The content shared that an old man who loves life became famous by selling egg cakes with his own hands, but it attracted a lot of criticism because of the Internet. For such incidents, the blogger visited the store in person.

Comments on the popular article on Xiaohongshu: There were many voices defending the old lady in the comment section, but there were also people who took the opposite side and talked about the old lady's personality. It was this kind of atmosphere that made the comment section hot.

Copy homework: The blogger made good use of controversial events to encourage everyone to discuss. Such social phenomena, where there is debate, will definitely have traffic, and the traffic of the notes will naturally not be bad.

2. I finally got to eat the pancakes made by Doghead Lolita. My wife is so cute and considerate.

(Note data: 23w likes, 21w favorites, 6336 comments)

The title of a popular article on Xiaohongshu: "狗头萝莉" is an internet celebrity. For those who know her, she brings in traffic. For those who don't know her, the title also creates a sense of suspense about the character, making people want to click in to watch.

Cover of popular articles on Xiaohongshu: The cover is the image of the blogger himself. Bloggers with good looks are very attractive at first sight. Secondly, putting bloggers with good looks and pancakes together will give people room for association.

The content of the popular article on Xiaohongshu: The blogger’s cute voice and a series of skillful pancake-making movements in the content are eye-catching, but the character’s characteristics are also one of the blogger’s specialties in attracting fans.

Comments on popular articles on Xiaohongshu: The comment section is also very powerful. There are some loyal fans and some who have met the blogger in person. This kind of good comments is a powerful tool for the blogger and will bring her more fans and data improvement.

Copy homework: Some novel and distinctive content often attracts users' curiosity, and then allows users to understand the content. Selecting some relatively novel social phenomena can also satisfy the public's desire to watch the show. As long as the content is distinctive, there will be no major problems with the data.

4. Xiaohongshu Hot Articles: Maternal and Child Care

1. What you don’t know about children’s snacks

(Note data: 11w likes, 11w favorites, 1028 comments)

The title of the popular article on Xiaohongshu: Children's snacks defines the category of notes, and children's food issues have always been a popular topic.

Xiaohongshu Hot Article Cover: The cover adopts the form of combining pictures and texts. It is a good way to use texts to echo the theme. 90% said that many people don’t know it, which attracts everyone’s curiosity. It not only attracts everyone’s attention in the title, but also catches everyone’s attention again in the cover.

Hot article on Xiaohongshu: The content shares children's snacks that are well known to the public. Many people do not pay much attention to the product issues of these snacks that are usually given to children. The blogger teaches everyone how to choose better products among these foods, which is still a reward for readers.

Comments on popular articles on Xiaohongshu: Everyone responds to the blogger’s content. In the comment area, this kind of phenomenon is still very interesting. Even if you just click in to read the comments, you will have a strong interest in the blogger’s content.

Copy homework: Choose a hot topic. Children's food issues have always been a hot topic. As long as the content you share has a certain weight, it will attract people. The first is the topic selection, and the second is how to catch the user's eye to watch your notes. These are all very important. When you write notes about mothers and babies, the content that can easily make mothers feel emotional is more likely to attract their clicks and interactions.

2. A must-read for expectant fathers! What should a husband do when his wife is pregnant?

(Note data: 340,000 likes, 200,000 favorites, 7,256 comments)

Xiaohongshu's popular article titles: The titles distinguish the groups of people. In fact, it is suitable for expectant fathers, expectant mothers and people preparing for pregnancy. This kind of topic is quite attractive. For example, expectant mothers will learn from others to see what they need or directly tag their husbands. For expectant fathers and people preparing for pregnancy, this is also a note of learning experience.

The cover of the popular article on Xiaohongshu: The harmonious atmosphere on the cover is enviable. It can be seen that the blogger has marked on the cover the things that need to be prepared and a series of key points for welcoming the birth of the child during the pregnancy, which directly attracts the user's attention.

Hot article on Xiaohongshu: The content shares a series of things that mothers need from January to October when their baby is born and things that expectant fathers can prepare and do, giving the idea that pregnancy is not a one-person thing.

Comments on the popular article on Xiaohongshu : Everyone in the comment section tagged their husbands to come and take a look. On the one hand, it boosted the traffic of the notes, and on the other hand, it showed that users felt they gained something from the blogger’s sharing.

Copy homework: The demand of the fixed-point group is relatively broad. The content of this type of notes is mainly accurate. If users can directly follow it, it will be the most attractive. This is the content. The content must be good, and the cover and title are also particularly important.

5. Popular travel articles on Xiaohongshu

1. A budget-friendly place for graduating students! Only 500 RMB per person! Have fun

(Note data: 27w likes, 24w favorites, 7573 comments)

The title of the popular article on Xiaohongshu: The title directly targets the group of people, uses numerical examples to highlight the price advantage, and finally creates an emotional tone that makes people want to read.

Cover of the popular article on Xiaohongshu: The layout of the cover marks the altruistic keywords on the cover. For many college students, they will automatically compare themselves with the cover and then click on the notes to read the content.

The content of the popular article on Xiaohongshu: The blogger first proposed the places that are not recommended to go, which makes people more interested in reading the following content. One thing worth noting is that the places that the blogger recommended people not to go in the early stage are all the hot cities now, but the reasons for not recommending them are also quite sufficient, which will be a very favorable premise for the subsequent recommendation.

Comments on popular articles on Xiaohongshu: Many people have given practical feedback on the blogger’s suggestions. These comments have once again increased the credibility and value of the notes.

Copy homework: There are different groups of people at different stages, such as school and graduation. These groups are the current hot spots. Seizing the demand for hot spots means seizing traffic. We can also implant the recently popular special forces tourism and use the content of high-traffic pools to drive our note data.

2. Buying air tickets this way is so cheap that you’ll cry. The flight attendant has a secret ticket buying method

(Note data: 13w likes, 18w favorites, 2182 comments)

Xiaohongshu hot article title: The title uses the usual cost-effective method, the air tickets and the stewardess echo each other, and the private collection is generally of high gold content. It means that the notes are full of useful information.

The cover of the popular article on Xiaohongshu: the texts above and below the cover layout capture the core very well, and the screenshot of the price at the bottom of the cover is really tempting.

Hot article on Xiaohongshu: The blogger shared a relatively detailed method of buying air tickets, and also gave many people options. Users can choose the corresponding method to buy discounted flights according to their own situation. The ending of the article is also very funny. In addition to the above methods, you can also choose to marry a pilot, which can also get you a free flight. It is a little funny, making the overall content not so stiff.

Comments on the popular article on Xiaohongshu: The interaction between the blogger and fans in the comment section has brought the fans and blogger closer together. The blogger also patiently answered the fans' questions. This can indeed be said to be a note full of useful information.

Copy homework: The value of notes is inseparable from the user's gains. It is very important to let users gain something. With altruistic thinking, not only the notes but also the account will have very good data.

6. Xiaohongshu Home Furnishings

1. Open your mind and solve the problem of space waste with 3 yuan

(Note data: 81,000 likes, 99,000 favorites, 594 comments)

The title of the popular article on Xiaohongshu: The title uses emotions + numbers to highlight the blogger’s cheap and easy-to-use method to solve the problem of space waste, making people want to learn about his method.

Xiaohongshu’s popular article cover: The cover text is placed in a four-corner surround, highlighting the product on the cover and creating a sense of suspense.

Hot content on Xiaohongshu: Bloggers explain storage methods in living rooms, bathrooms, and cabinets. Storage can be said to be content that you never get tired of reading. How to do storage well is also what many users want to see now. After all, a simple and convenient storage method may be suitable for you.

Comments on the popular article on Xiaohongshu: Users raised various questions about the methods recommended by the blogger, which shows that the blogger's home style and content sharing are indeed in line with the needs of the public.

Copy homework: The blogger's cover design method is very unique, using flowery words to highlight the product in the center of the picture, creating suspense and attracting the user's curiosity. Secondly, it is very good for the content shared to meet the needs of the public. After all, even if you click in casually, you can identify yourself or have reference value, which is what users want to see.

2. Thanks to Xiaohongshu! I also achieved saving one kilowatt-hour of electricity per day!

(Note data: 14w likes, 13w favorites, 8677 comments)

The title of a popular article on Xiaohongshu: The blogger used methods learned on the Internet to personally test the content and confirm its practicality, and finally achieved the result of saving one kilowatt-hour of electricity per day, making users want to know how the blogger did it.

The cover of the popular article on Xiaohongshu: The picture of the air conditioner remote control on the cover does not have too much explanation, but the user has already been caught by the title and will pay more attention to the content of the note.

Xiaohongshu’s popular content: The blogger’s content directly shares practical methods, allowing many people to follow the blogger’s methods to actually operate.

Comments on the popular article on Xiaohongshu: Many people in the comment section followed the blogger’s method and tried it, and it is indeed possible to do so. For other users who had problems, people in the comment section who had successfully practiced it helped solve the problem.

Copy homework:
This type of note content focuses more on the quality of practical information. Only the question corresponding to your title has user needs. Secondly, you only need to ensure the authenticity of the method. What users gain is actually the operation process, giving users a sense of gain.

7. Xiaohongshu Hot Articles on Cute Pets

1. Kitty experiences 100 professions: ice cream salesman

(Note data: 150,000 likes, 30,000 favorites, 1,808 comments)

The title of a popular article on Xiaohongshu: The title uses animal anthropomorphism to let a kitten sell ice cream. It is very novel and also attracts the curiosity of users. How does a kitten do the job of a salesman?

The cover of the popular article on Xiaohongshu: The kitten on the cover is lying directly on the ice cream cabinet, which makes people think of how the kitten is selling ice cream.

Hot article on Xiaohongshu: The cute cat shared in the content attracts customers to buy ice cream. The process is very interesting and makes cat-loving users' hearts melt.

Comments on the popular article on Xiaohongshu: Fans in the comment area are all attracted by the cat. It can be said that no cat lover would resist owning such a kitten.

Copy homework: Use the characteristics of pets to win the favor of pet lovers. As long as it shows the status and life of the pets, combining it with the plot is indeed a very good creative method.

2. Pet care tips: these phone numbers are more useful than 110 at critical moments

(Note data: 33w likes, 31w favorites, 864 comments)

The title of the popular article on Xiaohongshu: 110 These words are very obvious, giving people room for association as to what events may be related to 110, and what methods may be more effective than 110.

The cover of the popular article on Xiaohongshu: the pet and the person on the cover are displayed on the picture, and the flowery words directly point out the title. What is refreshing is that pet owners can also protect their rights, which is a very unpopular knowledge.

Hot article on Xiaohongshu: When it comes to raising pets, many people don’t know who to turn to for help when they encounter problems. However, the blogger has provided a solution to the problems that pet owners usually encounter, allowing users to choose the corresponding method according to the corresponding situation.

Comments on the popular article on Xiaohongshu: Some users in the comment section responded that they had indeed encountered the content mentioned in the notes but were unable to solve it. It can be said that the blogger's method can be a timely relief for people who have not encountered the problem and those who are encountering the problem.

Copy homework: Unpopular content that no one has touched upon is most likely to become a hit. Few people deal with the protection of pet owners’ rights. Bringing out users’ problems and then solving them is the content that users like to see the most.

Final summary:

In this article, we deeply break down the key elements of Xiaohongshu's popular notes, from catching hot trends, to carefully selecting and editing pictures, to honest and authentic sharing, and accurate titles and descriptions.

Whether it is a brand's Xiaohongshu operation or an individual user who hopes to leave his or her own unique mark on the Xiaohongshu platform, these methods have practical guiding value.

However, it is worth emphasizing that each platform and each user group has its own uniqueness. Therefore, the key to success lies not only in applying these techniques, but also in deeply understanding your audience and the environment you are in. Every popular note is a practice of understanding these factors.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun"