“Arguing” with celebrities and complaining about UP hosts becomes a “high-risk” job?

This article deeply analyzes the conflict between UP hosts and celebrities, explores the impact of online rant culture on the film and television industry, and the balance between creative freedom and legal risks for UP hosts. It hopes to provide insights for you who are concerned about online culture and copyright issues.

Two months later, the "Chunshan Studies" that originated on the Spring Festival Gala stage suddenly ushered in a "sequel".

On April 19, the term "Bai Jingting B Station" became a hot search on Weibo. The incident was traced back to a post by UP host @爱吐槽的芋酱 on April 7, in which she said, "Bai Jingting sued B Station, and the staff said they might sue me too," and consulted law-related users for advice.

Coincidentally, not long ago, Bilibili was caught up in a wave of public opinion with the "Triple Golden Award Winner" Zhou Xun, and "Zhou Xun Bilibili" was also on the hot search list. When you clicked in, you found that the star had a falling out with the UP host in the film and television complaining area, and the studio reported the video complaining about "Ruyi's Royal Love in the Palace" under real name and removed it.

However, the stars' "covering their mouths" aroused the public's rebellious psychology, and as a result, "Ruyi's Royal Love in the Palace" was subjected to all-round and thorough scrutiny on various platforms, with secondary creations flourishing everywhere. A large number of famous lines such as "Shaking the Mushrooms", "The Princess is Beautiful", and "I, your concubine, have no way to defend myself" were dug out and quickly turned into memes; "Yixue" replaced "Zhenxue" and reached the peak of popularity of palace fighting dramas.

From "Chunshan School" to "Yixue", it is not difficult to see the ability of film and television Tucao UP hosts to create and promote hot topics, but the fact that they have been complained about one after another within a month is enough to show that this content field is also full of risks. On the one hand, UP hosts have been retreating due to copyright issues, and on the other hand, they have to be vigilant about their content being reported and taken offline. It can be said that they are in a precarious situation. If they are not careful, their output will be wasted. At the same time, the Tucao area itself has been cast a shadow of "black and red".

In this online carnival, UP hosts have also been dragged to the invisible judgment seat, and it may not be just "Ruyi's Royal Love in the Palace" that has been hit by "Lan Yin Xu Guo".

1. "Zhenxue" abdicates and "Yixue" comes on stage

Perhaps no one would have thought that six years after its launch, Ruyi’s Royal Love in the Palace would still be read and read by netizens, and become a new discipline.

In the past few years away from public opinion, Ruyi's Royal Love in the Palace has been covered with a filter of "orchid cause and effect" and "extreme BE aesthetics" thanks to the exquisite remixing of the scissors. But when the Tucao UP host joined the battle, this filter was easily shattered. The unreasonable character motivations, uncomfortable plots, and strange plot logic in the play...all of them were laid out in front of the public for trial, and then turned into a carnival across the Internet. Zhou Xun's studio reported the Tucao video, but it was met with even more fierce "group ridicule", and completely forged a feud with the Tucao UP host.

If we trace back this long-lasting feud, we will find that the source is actually very simple.

@沒沒卡了 introduced himself in his profile as "a game UP host who accidentally got into Tucao". His early content mostly used "The Sims" to simulate various plots and scenes.

Last July, she suddenly had an idea to simulate two episodes of Ruyi's Royal Love in the Palace. She found that the villains did not follow the plot of the show, so she released a video to complain about the TV series, "It's a cool story with a domineering president core, and all the actors are serious double standards." As a result, she was mocked by fans for "not watching the original show carefully." In a fit of anger, the UP host directly opened a column and began to seriously complain about each episode. Unexpectedly, a stone stirred up a thousand waves and she became the origin of "Yixue".

UP @没沒卡了

Now, after more than nine months, the series has reached episode 45. Users who come to watch the show often first track down the source of "Big as the Tucao Universe" and then leave a comment, "Good luck to the Grandmaster" or "Are you really the first genius to start Tucao Ruyi's Royal Love in the Palace?"

However, the Renaissance may not be supported by the complaints of a UP host with 50,000 fans. After Ruyi's Royal Love in the Palace was brought to the table, a large number of UP hosts began to build a team around it and "deconstruct" this palace drama from different angles.

For example, @西敏寺-Sims's "psychoanalytic" complaints, by breaking down the behavioral logic of the characters in the play, believe that Ruyi's concessions and non-competition are actually to accumulate moral capital for herself and shirk responsibility; @恨杀石榴花 is good at intercepting plot clips for analysis and focusing on complaints; @娜拉德蕾的肚奶, all kinds of magical secondary creations, using abstract meme pictures and advertising slogans to make people happy, and her complaints are precise and on point. A video titled "Ruyi's Becoming Queen" has received 2.75 million views.

UP @ Westminster -Sims

On the one hand, the UP host's complaints about "Ruyi's Royal Love in the Palace" were not emotional, but a well-reasoned discussion of the many unreasonable aspects of the plot. Many viewers resonated with the video, saying that "the world has suffered for a long time."

This trend of complaining spread from Bilibili to Douyin and Xiaohongshu, and the "Yixue" school of thought came into being. Many users spontaneously compared "Ruyi's Royal Love in the Palace" with "The Legend of Zhen Huan" and "Story of Yanxi Palace", which are also palace fighting dramas, and mocked the clumsy palace fighting tactics in "Ruyi's Royal Love in the Palace", saying, "If An Lingrong traveled to Ruyi's Royal Love in the Palace, she would go crazy and kill people", and "Cao Qinmo can become the empress dowager just by doing nothing".

Of course, from the UP host's complaints about the plot to the birth of "Yixue", there was a process of becoming a meme.

Just as the "Zhen scholars" have repeatedly pondered the famous scenes of "The Legend of Zhen Huan", the newly-emerged "Yi scholars" also began to dig out various points of criticism with great interest, from "Your words make me feel comfortable, so I grant you the title of Shu" to "Is this palace beautiful enough?" and "Empress, send the children to school". A large number of semi-literate and incomprehensible lines were first put to trial; then came the emotional line between the emperor and the empress, and Ruyi's repeated "on the wall" was broken down into "shaking mushrooms" and "egg sausage"; in the face of doubts about Ruyi's bad words, "Your servant has no way to defend himself", the popularity of which was comparable to Zhou Xun's previous emoticon package "So many people".

Image source: Xiaohongshu

On the other hand, the report and deletion of Zhou Xun's studio became the turning point from "complaint" to "public opinion". In February, many Douban and Bilibili users found that their posts were reported and deleted; in April, @西敏寺 also posted a dynamic that two of his videos were reported and removed by China Television Reed Culture Media Co., Ltd., and another complained that the UP host was "opened" by a big fan, and the video was also complained.

The star's "covering mouth" behavior further aroused users' rebelliousness, and the public opinion backlash even affected the actors themselves. Zhou Xun's "old account" of modifying the script of "Ruyi's Royal Love in the Palace" was dug up, and users realized that Ruyi's "gentle as a chrysanthemum" and "non-competitive" character setting and strange lines might have come from Zhou Xun's own modification. The public got a glimpse of Zhou Xun in "Ruyi", and the "three-gold film queen" was ridiculed overnight, which was somewhat like "Internet revenge, six years is not too late."

However, after a long and intense confrontation, the UP hosts in the Tucao area are also ready to "retire at the peak of their careers". Many UP hosts posted dynamics saying, "It was fun to Tucao Ruyi's Royal Love in the Palace at the beginning, but now it has become a torture" and "the audience is tired of watching it". UP hosts such as @楠絮随风起 and @娜拉德蕾的肚卵 have announced that they will stop updating.

This drama of the complaining UP host confronting the celebrity is quietly coming to an end.

2. Film and TV Tucao, arguing with celebrities

The heat of Zhou Xun's complaint to Bilibili for removing her complaining videos has not yet died down, and the topic of Bai Jingting suing "Chun Shanxue" has become a hot topic again.

During the Spring Festival, the "Chunshan School" derived from the Spring Festival Gala program "Shang Chunshan" triggered a meme craze across the Internet. During the fermentation of public opinion, Bilibili can be said to be an important part of it: UP hosts analyzed the stage frame by frame and compiled Chunshan School courseware for users to watch in full. These contents were also moved to other platforms for secondary creation.

In early April, UP host @爱吐槽的芋酱 said that the videos on her homepage that analyzed the "Chun Shan School" were all locked and could not be viewed. After that, the news that Bai Jingting sued the UP host spread, and the UP host said in the dynamic that he was "just an ordinary person, and he would actively slide down and kneel when something happened." At the same time, the videos of several "Chun Shan School" bloggers were also removed from the shelves.

UP @Love to complain about taro sauce

From Chunshan School to Yi School, why do UP hosts who complain about movies and TV series often "argue" with celebrities?

Kas believes that, firstly, as an important section of Bilibili, film and television complaints have very considerable traffic and audiences. They act as the "vanguard" in testing poison in various film and television dramas and interpreting social hot spots, and are also more likely to have friction with celebrities.

Secondly, since the "2.08 million" has been linked to celebrities, the public's attitude towards celebrities has also changed. Mocking and judging celebrities has become a collective psychology, and the team building of UP hosts has catered to this to some extent . Although celebrities have tens of millions of fans, in the public opinion field, the voices of fans are taken for granted as standing up for the "real person", while the voices from creators are more likely to drive the direction of public opinion. But once sued, UP hosts will inevitably be at a disadvantage in terms of money and energy.

When celebrities sued Bilibili and UP hosts, it was hard not to think of Cai Xukun, the first person to take the plunge. At that time, Bilibili had not yet broken through its circle, and the ghost animal area was still the mainstay of the station. Facing a lawsuit, Bilibili replied firmly on Weibo, "Legal issues are left to professionals to handle, and I believe that the law will make its own decision." Later, the lawyer's letter became another object of carnival for netizens, and users doubled their memes, and Cai Xukun was forced to join the ghost animal all-star camp in the station.

However, compared to the ghost animal area, the film and television complaining area, as another "hard-hit area" of the fan circle, seems much more turbulent. There are many precedents of celebrity complaints and video removal. For example, copyright has always been a pain point for UP masters in the film and television area . Earlier, a large number of film and television secondary creations were removed from the shelves due to copyright issues, which led to some film and television commentary accounts announcing the suspension of updates.

It is not uncommon for celebrities to issue a "lawyer's letter warning" to UP hosts due to infringement of their reputation rights. As a platform, Bilibili is often the first stop for celebrities to sue, because the artist studio needs to sue the platform first to obtain the UP host's personal information before further suing the UP host.

Kas observed that in recent years, many UP hosts from the film and television complaint area have received reports, warnings or substantive lawsuits from celebrity studios, and both sides have won and lost.

In early 2021, "Actors Please Take Your Place 2" was a hit, and some of Chen Kaige's performances in the variety show sparked controversy among the audience, and many UP hosts posted videos to complain about it. On January 6, a large number of UP hosts found that their videos were reported and removed by Chen Kaige's team. Among them were UP hosts with more than one million fans, such as @郭云神奇, @老邪说电影, and many UP hosts with smaller fan bases. The reason for the complaint was "the content was suspected of infringing on the right to reputation."

UP @Guo Yun Magic

In June last year, Zhang Yixing sued Bilibili for a reputation dispute. Although he did not specify the specific target of the lawsuit, at the end of January this year, UP host @伤影zzz suddenly released an apology letter to Zhang Yixing, stating that he "failed to properly manage the live broadcast room and made infringing remarks against you" and apologized for his false remarks.

The traffic business has also cast a shadow of "black and red" over the film and television complaint area.

3. Complaining about UP masters, in a precarious situation

Looking back at the last time that TV and film complaints went viral, it was probably Lu Wen 1900's "My Human Fireworks". Although the audience generally had a positive attitude towards the UP hosts who participated in the team building, you can see from Weibo that the Tucao area is still troubled by past public opinion. While "Yixue" was being put on trial, the Tucao area itself was also being judged, and the core issue was the boundary of content creation.

In the past, film and television complaints played the role of "internet mouthpieces" and "new film testers", but now, "complaints" are more of an emotional output. The audience just comes to have fun, and the UP host is responsible for "finding fun". In this case, the more negative the complaints, the more traffic they can gain, and the UP hosts who have captured the traffic code also habitually direct their complaints at celebrities.

When the Tucao UP hosts rushed forward, the risk of "turning over" was quietly buried. In December last year, Huo Zun sued @三代鹿人 and @正经老邪 for defamation and won the case. Previously, both UP hosts made Tucao videos about Huo Zun and his ex-girlfriend and used derogatory remarks in the videos. Among them, a video of 三代鹿人 had more than 8 million views. After the reversal of the situation, both of them issued apology statements for the matter.

Nowadays, the reputation of film and television commentators is mixed. Some users think that they are sharp-tongued and free to criticize, while other users think that many commentators are forced to comment. Taking things out of context, foul language, awkward blackening, and plagiarism are the key points that commentators are most likely to be criticized for.

But if we take a long-term view, we will find that the film and television complaint area is indeed evolving. Complainers no longer rely solely on quotes to vent their emotions, but are more willing to analyze the plot with reason and evidence and express their own views on film and television.

For example, @进击的空空 is also a film and television commentator, but the title rarely summarizes the plot. Instead, it analyzes the plot in depth from a certain angle, or compares films and TV shows of the same theme to analyze the creative trends. In a video titled "From Dan Junhao to Shiyan, how "Boss Literature" degenerated into a capital propaganda film", she said, "We should be critical of the perfect successor of efficiency and results cultivated by capitalism, instead of really treating him as a perfect god for female audiences and heroines to worship."

@香芹又青了, also expresses his own arguments by explaining the plot, such as "Why Sheng Minglan completed the "effective patricide" in "Knowing Your Destiny" and "Stereotyped female narratives" in "Across the Sea of ​​​​Angry".

UP host @Xiangqin is green again

Of course, no matter in which direction of evolution, content comes first, and excellent content often does not have a standard traffic template.

Author: caasdata Source: WeChat public account "caasdata (ID: caasdata6)"