Only selling bucket noodles on Douyin, with sales of 1 million orders!

An account selling bottled noodles shot more than 960 videos, gained 800,000 followers and achieved sales of over 1 million. How did they do it? This article explains several reasons and I hope it will be helpful to you.

An account that only sells bottled noodles has shot more than 960 videos, gained 800,000 followers, and achieved sales of over 1 million.

The account I am sharing with you today is very interesting, and it is especially inspiring for you to create a Douyin account to sell products.

1. Wide audience

Instant noodles, vermicelli, rice noodles and other products are popular products with many audiences.

First, everyone, from children to the elderly in their seventies and eighties, consumes.

Secondly, this product is not only consumed when working outside, but also in daily life and entertainment.

Third, the unit price is not high and everyone can accept it. The flavors are diverse and easy to consume, making it easy for users to make ordering decisions.

So everyone, the first step to selling goods on Douyin is to choose the right product.

2. Three Benefits

This account only chooses instant noodle products in barrels, which has three obvious benefits:

First, it is focused enough on product selection and shooting, and some content shooting templates can be fixed for rapid production.

Secondly, the food presentation is also very appetizing. If you look at the video covers of this account, you will see that they are all soaked noodles that are colorful, fragrant and delicious.

Thirdly, it is easier to establish the user’s consumption mentality, thereby strengthening consumer trust.

Three details

There are three small details in this account that are worth learning:

First, the editing of the video directly gives the result, that is, users are first allowed to see the tempting food being brewed, thereby attracting users to stay and promote conversion.

This method of putting results in front of others can be learned and used in many products.

Secondly, when choosing products, bloggers still pay more attention to the cost-effectiveness of the products. For example, 19.8 yuan for 6 buckets must be cheaper than in the supermarket.

Thirdly, the blogger’s live broadcast room is arranged with a stacked background wall, which creates a strong visual impact and makes it easier to stimulate the user’s appetite.

The above three points are what I think are the good points of this account.

Next, let’s talk about the areas that are worth optimizing in this account.

4. Short videos with content

The content is too brief. Although I just praised the account for using the pre-processing method, the video content only presents the results, usually only 10 seconds, which is not rich enough in expression for this product.

For example, you can display the product’s ingredient package, the product preparation process, or introduce the product’s set menu.

In addition, there are no characters in the video. Although this kind of flyer-style video has exposure and conversion, from the perspective of long-term monetization, it is definitely not as good as real people.

On the one hand, there are users in the video guiding users to make transactions, try food, and introduce products, which will improve the conversion efficiency.

On the other hand, during live broadcasts, users have an impression and trust in the host, which will also help in selling goods.

5. Live broadcast is irregular

There is no regular pattern for live broadcast. After looking at the historical live broadcast records of this account, it seems that the account broadcasts whenever it wants.

Of course, this has a lot to do with the fact that the blogger is not a manufacturer, and cannot guarantee a rich product range and perfect after-sales service.

If this account can broadcast live at a fixed time and duration every day, even if it only sells a few brands, the sales effect will be better.

6. Live streaming without state

I have watched several live broadcasts of this account, and the number of participants has remained stable at around 60 to 70 people. For an account with very little traffic, such data is good.

However, this account still has some shortcomings in the form of a live broadcast room. We just said that the background wall is well done.

However, the host’s placement, introduction and status of the products were all very average, and there was no sales atmosphere at all when entering the live broadcast room.

There is no gourmet atmosphere in the live broadcast room, which cannot stimulate appetite.

At this time, if you just put an induction cooker in the live broadcast room to boil water and cook noodles, or there are already several kinds of noodles cooked, or someone is eating, the effect of the entire live broadcast room will be better.

So I hope everyone realizes that live streaming sales is a comprehensive project.

Maybe you just shot some videos and got some exposure and sales, but if you want to get sustainable profits, what you need is refinement and specialization.

7. Three suggestions

So I share this account mainly to tell you two things:

First of all, for beginners, you must create a single product account, first figure out the introduction, shooting, and live broadcast of a product, and then work on other comprehensive products.

Because you see many comprehensive good things accounts, all of which are professional teams writing copy, shooting, selecting products, and investing in traffic, etc.

For individuals and small and medium-sized self-employed businesses, it is sufficient to make one or two products well first.

Secondly, when selling a single product, you must pay attention to product selection and grasp the three core points.

Good visual effects, solving intuitive problems, and high cost-effectiveness of products; for example, it repeatedly emphasizes selling foods such as candies, biscuits, jellies, etc., you can go and study it.

Author: Village Chief, WeChat public account: Shili Village