The vegetable market is the real traffic code

Zibo barbecue is popular again, but is the vegetable market the real traffic code behind it? Let's take a look at what's going on.

Recently, Zibo barbecue has become popular again and the heat is back!

The internet-famous landmark Badaju Vegetable Market entered the herd mode during the just-passed holiday. Because it was so popular, Zibo Badaju started limiting the flow of people at 8 a.m. The vegetable market was transformed into a 6A-level scenic spot, and nearby residents had to queue up to buy vegetables.

Many hot topics were generated, such as #Zibo Badaju is so popular that it limits the number of customers at 8:30 in the morning#, #Zibo barbecue redefines business war#, and #Zibo copy has been refreshed#, which also brought the vegetable market represented by Zibo Badaju back into the public eye.

01 The underlying logic behind the explosion of Zibo’s eight major bureaus

The explosion of Zibo barbecue seems to have been a popular thing last year, and it has become popular again this year, which makes people want to explore the logic behind the phenomenon. In Mr. Bingfa's opinion, there are mainly the following reasons:

Food + word of mouth: The smell of fireworks in the world is the most soothing to the hearts of ordinary people. One of the most important factors for Zibo barbecue to gain public recognition and attract more people to fly to Zibo to eat and enjoy local food is the word of mouth effect. Word of mouth has aroused the greed of local consumers, and made foreign tourists travel thousands of miles to Zibo to enjoy the food, further promoting the popularity of Zibo barbecue. There are barbecues everywhere, why Zibo?

Tourism +: This is another underlying logic behind the popularity of Zibo Badaju - tourism. There is a new interpretation of tourism, which is to go to places where others are tired of, looking for novelty. Tourism is closely linked to food and accommodation, and trying local specialties has long become one of the purposes of many people's travel. Zibo barbecue is grilled over charcoal, and the meat is tender and juicy. With the addition of secret sauces and local specialties, it meets the diverse consumption needs of contemporary people.

The increase in the popularity of the city will naturally bring many dividends to the development of local industries. It is reported that the popularity of tourism in Zibo during the holiday increased by more than 200% year-on-year, which amplified the "Internet celebrity effect" and also made the local traditional industries such as Zibo Botao, Huaguang Ceramics, and Glass Products stand out.

The wet market is popular in itself. In recent years, there have been many cases of wet markets going viral, because the wet markets have been transformed and redesigned, incorporating the aesthetic tastes of the younger generation, subverting people’s inherent perception of wet markets. The high-value design is in line with the public life, trendy and down-to-earth, and warm, making it a popular check-in spot for many young people and meeting the diverse needs of the audience.

Zibo barbecue has become a hot topic in the Badaju Vegetable Market. There are accidental factors, but there are also inevitable conditions. By taking advantage of the Internet hot spots, the popularity and reputation of Zibo's local industries have been improved, and Zibo has firmly occupied the C position in public opinion topics. The strength of the vegetable market in attracting traffic should not be underestimated.

It is obvious that the wet market has become the new traffic code, which is an indisputable fact.

02 The vegetable market is the key to traffic

In recent years, vegetable markets have become a frequent visitor to the hot search topic list. #When northern friends walk into the southern vegetable market#, #Taste the flavor of spring for 50 yuan in Qingdao vegetable market#, "This is what the vegetable market looks like at four in the morning"#, #The century-old vegetable market in Erbin has started selling vegetables by the piece#, #Southerners flock to the Erbin vegetable market#, etc., constantly refreshing people's perception of vegetable markets.

From the much-watched Wanyou Market, to the revamped PRADA Vegetable Market that has become popular, to RT-Mart's fireworks literature written in the tone of vegetables, to the resurgence of Zibo barbecue that has made the Badaju Vegetable Market's limited flow of people popular... It is not difficult to find that the vegetable markets that were once crowded with elderly people have now ignited young people's yearning for a better life with new designs, new marketing and the ordinary atmosphere of fireworks, and have become the traffic code on social media.

Nowadays, the wet market is not only a place for trading daily food ingredients, but also a place for people to taste delicious food to satisfy their taste buds, find a sense of happiness and relieve negative emotions. In addition, the popularity of wet market literature that focuses on food, social interaction and the atmosphere of everyday life has also made it the focus of attention, and even spawned script-killing games with wet markets as the background, which shows that it is really popular.

03 Why can the fascinating vegetable market capture people’s hearts?

Vegetable markets, because they can meet people's basic living needs, have become a gathering place for people of different professions, hobbies, and ages. With their popularity on social media, vegetable markets have become more and more popular and have captured the hearts of many people. Why is this?

1. Emotions are the driving force behind the explosion phenomenon

Undoubtedly, emotions are the driving force and catalyst for the phenomenon of explosive popularity. The vegetable market, with its unique fireworks atmosphere, successfully aroused people's emotional resonance, allowing more people to find ordinary and warm happiness in the bustling crowd.

In the busy city life, many workers fight loneliness and fatigue in various ways. In the vegetable market, a place full of human touch, the family affairs and noisy noises just form the most tender fireworks, which make people forget unnecessary anxiety temporarily, warm and heal people's hearts, rekindle their enthusiasm for life, and the happiness index rises sharply, successfully grasping the emotions of young people.

2. Slow life in a fast pace

Compared with the workplace environment with high-rise buildings and hurried people, the warmth and fireworks of the vegetable market show its unique charm. The workplace often represents an efficient and tense fast pace, while the vegetable market forms a sharp contrast with the workplace. Time slows down and becomes more comfortable, providing a place for workers to relax and enjoy a slow life.

In the vegetable market, people can put aside the busyness and pressure of the workplace, care about the prices of grains and vegetables, and enjoy the hawking, bargaining, and food preparation sounds unique to the vegetable market... It allows working people to experience the most simple interactions between people, and enjoy the slow life unique to the vegetable market in the fast-paced urban life, which is leisurely and comfortable.

3. Social attributes

In this era where everything is social, the vegetable market, which is endowed with social attributes, has a luxurious social gene. Not only can people enjoy delicious food in the vegetable market, but also because it is a place full of fireworks, young people can use the camera to capture the details of a beautiful life. The inexpensive consumption makes people consume with zero burden, making the vegetable market a different new social experience for the public.

Moreover, the liveliness and warmth of the vegetable market attract like-minded consumers, making it easier for them to find partners with similar interests in the same social scene, and to integrate into social circles where they can communicate and share experiences, providing a new way to establish and maintain close relationships.

4. Conflict becomes the attraction of wet markets

Compared with the chaotic vegetable markets in the past, the current vegetable market consumption environment has undergone earth-shaking changes, successfully breaking people's inherent cognition. The sense of conflict brought about by the scene change has greatly stimulated people's curiosity, making more people eager for the current vegetable markets and wanting to explore the fireworks hidden in the vegetable markets, bringing consumers a new life experience of eating, traveling and shopping.

Author: Mr. Bingfa

Source: Marketing Strategy "(ID: lanhaiyingxiao)"