Many people who do e-commerce are no longer selling on just one platform. For example, some merchants not only have stores on Taobao, but also on Pinduoduo. In fact, there is another e-commerce platform that is also very popular abroad, that is Amazon. So is it easy to sell children's clothing on Amazon? 1. Is it easy to sell children's clothing on Amazon? Almost all the types of goods you can think of are sold on the Amazon platform. In addition, clothing has always been a key category for Amazon. However, Amazon mainly sells adult clothing, with baby clothing and children's clothing accounting for a small proportion. According to data, the number of clothing on Amazon increased by 83% year-on-year in 2016, and Amazon will surpass Macy's to become the largest clothing retailer in the United States. However, baby clothes sold by Amazon and third-party sellers only account for 2% of clothing sales, and children's clothing accounts for a higher proportion, but only 9%. To a large extent, baby clothes and children's clothing are clothing categories that are ignored by Amazon. According to consumer data, the US baby and children's clothing market is worth $38 billion. It seems that Amazon has not yet noticed this market. Brands selling baby and children's clothing, such as BabiesRUs, Gap and Talbots, have not been threatened by Amazon. Therefore, e-commerce sellers may consider starting with this category. 2. How to find the source of goods? 1. Search for children's clothing sources directly on Alibaba 1688. The specific method is to enter the Alibaba 1688 wholesale homepage and enter the type of children's clothing you need to find, such as boys 3-6 years old, boys autumn clothing, etc. Then you can consult online with Wangwang; 2. Find a nearby clothing wholesale market, where you can go for a field visit to learn about the styles and quality of children's clothing; 3. If you have a baby at home, you may be familiar with children's clothing brands. You can try to find suppliers of these brands yourself. Of course, if the market of this supplier has developed relatively large, you may not have an advantage if you find it; 4. Introduction by acquaintances: Introduction by acquaintances is more reliable, especially if the acquaintances also understand the children's clothing market. Of course, whether the acquaintance is willing to help you depends on your relationship; 5. The children's clothing tail goods industry, brand children's clothing tail goods, refers to the part of the products that are left after the domestic clothing manufacturers process the foreign materials, samples or foreign samples and domestic materials after completing the order, including the private processing of fabrics, specifications, excess or saved fabrics. When placing orders for domestic brand children's clothing, they generally adopt the "processing with supplied materials" method. In order to ensure the production of a sufficient amount of qualified products, of course, the amount of supplied materials will definitely be greater than the order requirements. After the processing manufacturers deliver the goods according to the order, there will always be a small part of the children's clothing that has been produced. This part of the goods has become "brand children's clothing tail goods." In fact, on the Amazon platform, competition in many product categories is already very fierce. As a newcomer, you definitely have no advantage. But if you can create an advantage, you can still seize a certain market share. So whether it is easy to sell depends on your personal operational capabilities. Recommended reading: What does Amazon sell on its cross-border e-commerce platform? How to choose products? How to create Amazon keywords? What are the points to follow? Can Amazon test images? How to complete the test? |
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