Do the products sold by Shopee need to be branded? What are the requirements?

When it comes to overseas cross-border platforms, you will find that foreign countries attach great importance to brands. So, for the products sold on Shopee, is there a high demand for brands? Do they need brands? For merchants without brands, they actually want to understand the degree of demand for brands for their products.

1. Do the products sold by Shopee need to be branded?

You don’t have to be a brand to register with Shopee, but you do need to be a brand merchant to register in Shopee Mall.

2. What are the requirements?

Ordinary merchants do not have any requirements for product brands when entering the platform, but if they want to enter the mall, it is not the same. They must have a brand.

Of course, if you want to make yourself more famous, it is recommended that you make branded products, which will make it easier to promote them on cross-border platforms.

1. Why do we need to build brands across borders?

When doing cross-border business, people often use cheap models to quickly attract customers and expand the market. For many small and medium-sized sellers, this seems to be more effective. However, due to the continuous development of the platform, the continuous emergence of other cross-border businesses, and the increasing competition, this model seems to be unworkable.

"The essence of cross-border business is high-quality, differentiated positioning, good service, and building trust with customers to generate word-of-mouth and purchases."

2. How to achieve cross-brand positioning?

The first step in establishing a cross-border brand is to establish brand positioning, which includes market, price, image, and crowd positioning. First find the positioning, then compare prices to make sure it has sufficient cost-effectiveness, then choose reliable suppliers, and you can also participate in the supplier's product design and development to truly ensure that the product is of excellent quality and strong stability.

After it is started, we will modify and improve the product based on customer evaluation and communication, and pay more attention to details.

3. How to build brand influence through content dissemination?

“This is an era where content communication is king. Communication now is not just about persuasion and publicity. Brand building and communication are more about interaction, value recognition and trust. This is communication!

4. Effective communication of the brand

After you have a brand, how to effectively spread it is very important. In addition to marketing promotion, spreading brand value and customer word of mouth are the core of effective communication. In terms of communication methods, there are in-site marketing promotion, forum promotion, video promotion, etc. In addition, the most popular is social promotion.

Whether the products sold by Shopee need a brand depends on whether the merchant has entered the Shopee mall. If it is in the Shopee mall, it needs to have a brand to sell it. Therefore, for small merchants, it does not matter if they do not have a brand, as long as they are not in the mall, they can still sell it.