Xiaohongshu can directly jump to WeChat!

Following the interoperability between Taobao and WeChat, Xiaohongshu and WeChat can also jump smoothly! Let's see if it is really that smooth?

I found that Xiaohongshu can directly jump to WeChat mini-programs! In the past few years, it was only tested on big brands, but now it has begun to be opened to ordinary brands.

In the 2023 annual survey of Jianshi , it was mentioned that 70% of enterprises have already increased their layout in the whole region. Now the WeChat applet jump of Xiaohongshu has further promoted the opening of the whole region channel.

1. How to jump

Recently, when I was browsing Xiaohongshu, I noticed that some pictures and texts on the homepage were marked with the word "advertisement".

When you open this type of image or text, you will see that the space in the lower left corner where you would normally fill in a comment has been replaced with a button to purchase the same product.

After clicking the link button, you will jump directly to the WeChat mini program.

After several rounds of testing, the smoothness of the entire jump is no different from opening the mini program within WeChat, which greatly improves the user experience.

2. New breakthroughs in global links

Regarding the function update of Xiaohongshu to jump to WeChat mini program, Jianshi immediately asked Xiaohongshu customer service and received a positive answer from the official.

A few months ago, directly jumping from Xiaohongshu to WeChat mini program mall was one of the selling points of major service providers. Other small workshops provided a variety of ways to divert traffic from the grass-planting platform - Xiaohongshu, to the main transaction scene in the private domain - WeChat. The methods were very varied, complicated, and full of risks, and they would be banned if they were not careful.

Now Xiaohongshu has officially started internal testing of this function, which not only reduces the operating costs of merchants and improves the smoothness of switching between platforms, but also greatly reduces the risk of merchants being punished by Xiaohongshu for using third-party tools.

This is related to a similar incident that Jianshi observed a few days ago, namely the connection between Taobao and WeChat . The number of links between different platforms is increasing, and it has almost become a trend.

What we can see is that at this point, the official chain from grass-planting promotion to private domain sales and then to public domain stores is almost complete, and the full-domain operation system is about to be completed. The era when various companies struggled to break through platform barriers will gradually fade away.

Will more platforms start to open up cooperation in the future to shorten the jump link and facilitate user use? Feel free to share your thoughts in the comments section.

Author: Gao Xiangrong

Source: WeChat public account "Jianshi"