How do self-media people who earn 10,000 yuan a year and 300 million yuan a year create a gap?

In an age where everyone is a self-media, why is it that some people can enjoy luxurious feasts while others can only eat leftovers? How does the gap between people arise?

I don’t know if you feel the same as me, but it seems like everyone is doing self-media now. Whether it’s college students and white-collar workers who use self-media as a side job, professionals who quit their jobs to start their own self-media business, mothers who earn money for milk powder by promoting products and training through self-media, or IP bloggers who teach people how to make money through self-media.

Everywhere there are complaints from office workers and calls for independence and self-enrichment through freelance work like self-media.

However, as long as you step into the self-media industry, you will find that the so-called freedom is nothing more than working for yourself in a different field.

The deeper you go, the more you will find that the abilities and results of self-media people in different circles vary greatly. Some earn thousands, tens of thousands, hundreds of millions, and some even earn hundreds of millions!

Therefore, if you want to continue to make money and support yourself in the self-media industry, you need to possess the abilities that the industry’s top people have, otherwise it will be difficult to continue to get results!

1. Personal IP Six Forces Model

Previously, I studied the top commercial IP bloggers in the self-media industry who earn 300 million yuan a year. What is the gap in comprehensive strength between them and ordinary bloggers?

As a result, I broke down the six core factors and summarized this "Personal IP Six Forces Model" , which includes:

Traffic power, product power, marketing power, content power, service power, management power

In other words, if you can master these six major sectors, you can earn 300 million yuan a year through self-media!

🔺Seventh Uncle’s personal summary of the “IP Six Forces Model”

However, for most people, as long as they deliberately practice to improve their traffic, product, marketing, and content capabilities, they can continue to get results and support themselves in the self-media industry, and they can even live longer than small leaders of ordinary Internet companies.

2. Section Introduction

The following is a detailed discussion of the six major sections in the "IP Six Forces Model" and their corresponding specific contents. Only by understanding them clearly can you continue to move in the right direction and continuously improve to narrow the gap with the experts.

① Flow force

Traffic power is undoubtedly the ability to generate traffic.

Traffic is the core of all entrepreneurial projects. Without traffic, it is hard to sell even the best products! In today's traffic era, even good wine will fail if it is not well known.

So, as self-media people, if we want to benchmark against the industry's top IPs in terms of traffic power, we must master 2-3 of the following: content recommendation traffic, content search traffic, paid delivery traffic, and social chain sales/fission traffic.

In particular, content recommendation traffic and content search traffic can be said to be the basic base of traffic for every self-media person. Among them, content recommendation traffic is what interest-based users can obtain in a short period of time by using popular articles, while content search traffic is for active demand-based users. By laying out the right words, you can continue to get accurate long-tail traffic.

② Product strength

With traffic, you must also have a popular product. Otherwise, if the traffic comes but there is no product to take it up, wouldn’t it be a waste of time?

To put it simply, product strength refers to whether your product can provide users with unexpected expectations. If what you provide is what other peers can provide, why would most people choose you?

To put it in a deeper way, product strength is the product system under the business model. Only with the empowerment of a good business model can the commercial value of your product system reach new heights!

So if you look at Brother Can, who earns 300 million yuan a year, is it because his business model enables his product system to make money?

③Marketing power

Once you have traffic and products, before or when user demand is activated, you still need to use certain marketing techniques to guide users to buy.

Marketing is different from sales. Sales is about satisfying demand, while marketing is about attracting people to buy something and then pulling it out.

When it comes to sales, most people's first impression is insurance/real estate salespeople. Anyone who tries to persuade and please customers is worthless.

Marketing power is a compulsory course for every media person today. If your conversion rate can be increased by 10-20%, then you can be more unscrupulous in acquiring front-end traffic, because this is a more powerful hard power barrier for you compared to your peers.

④Content power

Only by understanding traffic can you better control content.

On self-media content platforms, from the perspective of traffic demand, system recommended traffic is interest-based users, while search traffic is active demand-based users; if you want to strategize on the content platform, then you must master both types of content traffic.

In addition, for self-media people who focus on content recommendation traffic, you must be very clear about the purpose of different types of content functions. Don't mindlessly fall into the thinking of hot content operation, and look at how people who are doing well control different types of content.

The content power of an excellent self-media person is like a sharp sword that can pierce your inner defenses and also make you change subtly with it.

⑤Service capability

It is no exaggeration to say that service capability is the best lever to determine the dissemination of your personal IP!

When it comes to service capabilities, it was previously more applicable to organizational and corporate dimensions, covering service attitude, service quality, service efficiency, after-sales service and other aspects.

However, for personal IP, more attention should be paid to service capabilities, because it can directly affect your reputation in the circle, IP image and customer communication.

An IP that values ​​its reputation will definitely put a lot of effort into its service.

⑥ Management ability

For most personal IPs, management ability is more about the management of personal time, work, and energy allocation.

If your IP business sees breakthrough growth, it will definitely be upgraded from the individual level to the organizational enterprise level, and management capabilities will be more reflected in organizational structure, team management, and daily operations of the company.

Excellent management skills are like lubricants; they will help to improve the efficiency of various modules.

Conclusion

The above is the core content of the "Personal IP Six Forces Model" .

The difference between a self-media person who earns 10,000 yuan a year and one who earns 300 million yuan a year lies in these 6 major modules. Don’t buy courses randomly like a headless fly in the future...

In other words, if you want to continue at the table of self-media freelance, it depends on your personal different stages to deliberately practice these abilities. If you are not doing well in something at the moment, you should check for deficiencies and fill them in!

In today's involuted personal IP entrepreneurial environment, you must thoroughly understand the "Personal IP Six Forces Model"! Only then can you continue to achieve your small goals.

Author: Lao Qi WeChat public account: Qishu Entrepreneurship Circle