Short drama CPS, 10 million views a day

The popularity of short dramas is growing, and the TikTok platform also strongly supports it. Let us understand the economic situation behind short dramas~

In the past two years, short dramas have become very popular, and the TikTok platform has also strongly supported them, with a commission share of up to 90% for a short drama.

For many short drama teams, the daily investment costs easily exceed tens of millions.

From Kuaishou to Douyin to WeChat mini-programs and other platforms, short dramas have ushered in a wave of popularity. Some teams can earn 300 to 500 million or even hundreds of millions a year by making short dramas.

There are also some bloggers who earn 30,000 to 50,000 yuan in commissions a month by distributing short dramas.

So, today the village chief will briefly talk to you about the short drama distribution track.

1. Why is the short play so popular?

Why have short dramas become so popular in the past two years? The core reason has a lot to do with the rise of short videos.

In fact, short drama CPS is an upgraded version of novel push. Before 2018, the boom of recharging novel push on public accounts is the stage that short drama CPS is in now.

Although both are novels and short articles, the video version looks more enjoyable and immersive than the text version.

The key to a short play going viral is the script. So you can see that many short plays are about overbearing CEOs, underdog counterattacks, justice and other melodramatic plots.

The commission for short drama CPS is almost between 30% and 90%, and users are very willing to pay.

This has led to a group of people who used to do micro-business or side jobs becoming agents and distributors on various channels such as Douyin.

2. Various roles in short play creation

If you want to make a skit, you must first understand the various roles in this industry.

1. Creator

They are teams or organizations that shoot short dramas. Some of them write their own scripts, while others directly find novels to adapt.

If they want to make money, the fastest way is to shoot their works and then sell them to the platform.

The cost of a drama ranges from 30,000 to 50,000 yuan, to more than 100,000 yuan. An experienced team can shoot two or three dramas a month.

2. Platform

It specializes in recycling short dramas, similar to iQiyi in purchasing the copyrights of some movies.

Building a platform definitely requires a lot of money, on the one hand for acquisitions and on the other hand for testing.

Not all short dramas can make a profit or even make a lot of money, so only through bulk purchasing can we test which drama is a hit.

Just like selling goods, most products are not profitable, and the ones that make money are the hot-selling ones.

3. Promoter

This is the role that many ordinary people play, promoting short dramas through channels such as Douyin, Kuaishou, and social networks.

Of course, there are different levels among them.

The higher the level of the team, the more 90% of the commission they can get, while ordinary promoters can only start from 30% or 50% and work their way up.

The previous multi-level distribution model is also clearly arranged here.

So everyone, don’t ever think that anyone can get 90% of the commission directly.

4. Consumers

The most accurate audience is those users who like to read novels and are willing to pay, which is almost a seamless connection.

In particular, many short dramas are all kinds of melodramatic love stories, domineering CEOs, family disputes, etc. I have watched some free dramas, which are short, frequent, and really enjoyable.

But to be honest, compared to paying 5 or 8 yuan to watch a movie online, the price of short dramas is really expensive.

5. Attract new users through online disk

Let me expand on this a little bit. There are many teams that are attracting new users to some online storage services by offering free or partially free viewing of short dramas.

For example, Baidu, Quark, Thunder, etc., generally a new user registers for 5-10 yuan, and then the user opens a membership of the online disk and can get a commission ranging from 50-80%.

3. The biggest difficulty in creating short plays

There are two benefits to promoting short dramas. One is that short dramas that are short, frequent and refreshing have strong stickiness, and users are more willing to pay and renew their subscriptions.

Another reason is that the commission is high, so many people are willing to promote it.

But the biggest difference between promoting a short play and a novel is that you need to rework the short play yourself.

So if you don’t know how to edit, it will be difficult for you to make short videos and make money.

Sometimes some people are lucky and create a big hit, but the problem is how to make money continuously. Internet sense is really important.

Therefore, the short drama CPS is not like what those internet celebrities who recruit subordinate agents say, that it is about picking up money everywhere.

Only after you have really paid the tuition, you will find out how difficult editing and promotion are.

4. It’s not easy to make a lot of money

It is definitely true that the short drama CPS track can make money. After all, novel recommendations have been making money until now. As an upgraded version, the short drama CPS provides a better experience.

But if you don’t have money, I don’t recommend you to do the skit CPS.

I know a few big guys who make short dramas, and they have previous experience in novel promotion or other film and television related experiences.

It is very profitable now, but it was only after losing five or six million or even ten million before that I reached some threshold.

For ordinary people or small teams to make short dramas CPS, in addition to being able to edit, they also need to have money.

You just have to know how to use money to make investments. The higher the ROI of the investment, the more money you can make.

Many people don’t know how to advertise, and they suffer losses of three to five hundred, one to two thousand, or even tens of thousands of dollars.

So everyone, making short drama CPS is more suitable for teams that have done novel promotion before or people with rich experience in traffic investment.

Ordinary people who pay 299 or 399 yuan in tuition will definitely be ripped off.

Author: Shili Village WeChat public account: Shili Village