Since January this year, I found that the recommended traffic and the increase in followers of my official account were stagnant. In order to find the problem, I also analyzed the background data. After communicating with many other bloggers, I roughly deduced that the recommended traffic mechanism of the official account has been iteratively adjusted. Since the recommended traffic is temporarily blocked, I will definitely not let it hang me... After all, you are running a self-media platform, and accurately increasing the number of followers of your account is a topic that you can never avoid. Without fans, you will not have enough IP influence. Without fans, it will be difficult to expand your self-media revenue. Without fans, you will not have a basic reading volume. Without a basic reading volume, your advertising quotes will be low. What’s more, if you don’t have an accurate fan base on any content platform, where will the basic traffic come from? Where will the conversion funnel be sufficient? So Uncle Qi was not idle either, and he thought of a way to quickly and accurately increase the number of fans by exchanging existing ones for new ones. He organized a group of high-quality IP bloggers he knew and held a public account group promotion and fan-increasing activity. Just as the title says, without spending a penny, our account has gained a total of 1,000+ followers; the average number of followers gained per person is 100+, which may be better than the effect of gaining followers by writing 5-10 articles with 200+ reads. In fact, it is not difficult to organize this kind of public account group promotion activity; next, Uncle Qi will share how to use this efficient public account precise way to increase fans. 1. BloggersThis time, I decided to use the public account name card group promotion method, that is, to find a few bloggers to jointly post articles to recommend their own public accounts. The more traffic the bloggers run, the more efficient it will be to increase fans. 2. Group connectionAfter you have gathered several bloggers, set up a small group for unified communication and determine the time for group posting. After making sure that everyone can post at the same time, the group organizer will give everyone the prepared group push content template. Then everyone should write their own public account introduction copy according to the unified template content structure. 3. Group push organizer collection previewThe organizer of the group promotion should control the time progress and urge everyone to submit their official account introduction copy as soon as possible. After the collection is completed, you can layout and preview the content. After confirmation, you can copy and paste the content to your own account and publish it. The general process is as above. As a group organizer, you will be more worried. If you want everyone to have good results, then the group organizer should have rich experience in mutual promotion; otherwise, there will be a situation where only a few people have good results in increasing fans, while most of them have poor results. In addition, 2 notes: 1. When cooperating with bloggers, you must find those with similar fan profiles (that is, you must distinguish between general traffic, precise fans and general precise fans)For example, book bloggers and bloggers in hot social fields promote each other. Because the fan portraits of the two are very different, the effect of the cooperation can be seen at a glance... So don’t just pull one to cooperate... Otherwise, the effect of accurately increasing fans will be greatly reduced. After all, what we want to increase is not the number of fans, but the number of precise fans who are interested in our content. 2. Public accounts should promote each other with equal reading volumeIf a blogger with 100 readers wants to cooperate with a blogger with 500 readers, the blogger with 500 readers will definitely not cooperate, simply because the traffic is not equal. If someone with high readership pushes you, you will gain 50 followers, but if you push someone with low readership, you will only gain 7 followers. Would you be willing to do that? Therefore, after the group push begins, the group organizer should pay attention to everyone's tweet data. If they find a blogger whose reading volume is obviously lower than the average, they should communicate with him to repost. Of course, there are many other details, and whether the details are done well or not determines the final effect of a group promotion to increase fans. If you have experienced the public account group promotion activity and accurately increased the number of followers by 1,000+ in one day, you will definitely sigh: It turns out that in addition to writing articles to increase followers, there is also this efficient and shortcut method to increase followers accurately... Author: Lao Qi WeChat public account: Qishu Entrepreneurship Circle |
After we open a store on Amazon, we need to promot...
There are many cross-border e-commerce platforms, ...
This article details the pros and cons of Liu Qian...
If you want to join the Amazon platform, the requi...
In the competitive content ecosystem of Xiaohongsh...
In today's digital age, accounting and cross-b...
Friends who do Amazon e-commerce should not forget...
In the increasingly competitive live broadcast roo...
To do Shopee e-commerce, merchants must first sele...
Breakfast is a necessary meal every day, but many ...
The advantage of cross-border e-commerce is that i...
The second part of the copywriting hotpot - this a...
If you have a brand name when opening a store on A...
In recent years, the consumer market has experienc...
The author of this article analyzes MINISO's o...