Look! 3 steps to quickly find blue ocean words on Xiaohongshu

Introduction: Brand "blue ocean" refers to a market with less demand and less competition, which is definitely a battleground for marketing. This article provides three steps to teach you how to find the blue ocean of Xiaohongshu. I hope it will be helpful to you.

Today I will talk to you about how to view the competitiveness of categories on Xiaohongshu and quickly find blue ocean keywords in the category.

Whether you are running Xiaohongshu or doing business, you should strive to find a blue ocean market, because the blue ocean market has high demand and less competition, so naturally the transaction will be completed faster.

How to find blue ocean words on Xiaohongshu? According to our experience in operation and service, you can do it through the following 4 steps.

01 Keyword background data pull

When dealing with any category, you must focus on category words. If you choose a big category word, the competition will be high; if you choose a small category word, the market demand will be small.

However, in the early stage, we don’t know which words have a large search volume. At this time, we can use the official keyword planning tool to see which words have a high search volume. Log in to the backend and use the word-by-word method to export the keyword list.

(PS, the keyword rule background needs to open advertising review, and then recharge the amount to activate it) Take the coffee machine as an example to derive words based on words!

Figure 1: Coffee machine search volume

After excluding brand keywords through keywords, suppose we choose three category words: semi-automatic coffee machine, household coffee ceiling, and commercial coffee machine. Which category word should we choose specifically?

On the one hand, we need to combine the brand's aspirations and its own advantages. On the other hand, we need to look at the competitiveness of the entire category, see how many notes there are currently on the site, how many are published every day, and then make a judgment and choice.

02 Mini Program to view the number of notes on the site

How to determine the number of keyword notes? In addition to the number of drop-down word boxes, you can also use the Xiaohongshu applet to search Xiaohongshu on WeChat and search for related keywords. Taking semi-automatic coffee machine, home coffee ceiling, and commercial coffee machine as examples, the notes in the applet are divided into 22814, 1442, and 12565 times;

Figure 2: Coffee machine search volume and popularity

After determining the number of times, you need to use Excel to sort out the competitiveness of the word. The higher the competition rate, the more it indirectly indicates that the market is blue ocean.

Figure 3: Competition rate of coffee machines

03 Use Huitun to see the number of product category releases

If you want to further determine the competitiveness of a category, you can use Huitun to look at the daily release volume of category words. By searching for keywords, you can see that there are 14 releases of semi-automatic coffee machines, 2 of household coffee machines, and 7 of commercial coffee machines per day.

Figure 4: Semi-automatic coffee machine launches

Figure 5: Home coffee machine ceiling

Figure 6: Commercial coffee machine releases

Through Huitun, we can see that there are currently few updates to home coffee ceilings, but according to common sense, users will not search for this term, so we focus on semi-automatic coffee and commercial coffee machines.

If we focus on commercial coffee machines, there are only 7 notes per day, and the account is updated 4 times a day, but it accounts for 50% of the category share.

04 Keyword implantation to seize traffic

After determining the key words we want to use, we need to embed them in the notes. The core is the title, body, tags, group chat, and comment area. All notes that appear when searching for the word can be embedded, especially the title and tags, which are easier to be captured by the system.

Then continue to update every day, and in the long run, you will be able to occupy the category words.

Author: Jianghe Team

Source: WeChat public account "Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)"