Double 12 promotion, mini program mall improves private domain conversion operation skills

How can Double 12 follow Double 11 to create a more exciting shopping atmosphere? This article puts forward several suggestions for the mini program mall transactions on Double 12, which may be helpful to you.

During the just concluded Double 11 Shopping Festival, many merchants experienced multiple business booms. While achieving gratifying results, the upcoming Double 12 Shopping Festival has also become an important marketing node for merchants to continue to exert their efforts. For merchants, how to seize the new opportunities of the Double 12 Shopping Festival, effectively take on the consumer enthusiasm brought by Double 11 Shopping Festival, once again ignite the popularity of products and brands, and realize the monetization of shopping mall traffic has become a key issue that many merchants are currently considering.

This article will explore how to increase mini program mall transactions during the Double 12 period and provide some practical suggestions.

On the one hand, we need to build a platform for private domain transaction conversion with a strong atmosphere of mini program shelf mall scenes. On the other hand, we need to provide users with a great value purchase experience and use user tags for personalized marketing to quickly open up the link between merchants and interested customers and increase long-term business certainty.

1. Optimize page design:

Simple and beautiful page design can bring users a comfortable shopping experience and improve conversion rate. Merchants should personalize the decoration of the mini program mall according to the theme of the Double 12 event to create a strong festive atmosphere. For example, merchants can adjust the overall color tone of the mini program mall according to the theme color of the Double 12 event. For example, if the theme color of the Double 12 event is red, then the merchant can adjust the background color, font color, etc. of the mini program mall to red, so that the entire mall is full of festive atmosphere. At the same time, merchants can also add some elements related to the Double 12 event on the page, such as the Double 12 watermark element, so that users can feel the strong festive atmosphere when browsing products.

2. Selected discounted products:

During the Double 12 shopping festival, users are concerned about the discount and cost-effectiveness of products. Merchants should select hot-selling products and set attractive discounts and coupons to stimulate users' desire to buy. Merchants can place modules such as hot-selling products, coupons, and limited-time sales in prominent locations so that users can see them at a glance. In addition, merchants can also set up special Double 12 promotions and homepage activity pop-ups to facilitate users to quickly enter and select discounted products.

Competition is complex and traffic is rising, which are the common characteristics of important e-commerce nodes at present. How to leverage the maximum traffic at the lowest cost has become the focus of many merchants. If merchants want to start from the dimension of private domain management, they need to connect interested users with mall activity scenes, and the most important starting point is welfare activities.

Merchants can attract users to participate and improve conversion rates by planning limited-time purchases, group purchases, bargaining and other marketing activities. In addition, activity posters can be released through public account tweets, short videos on video accounts, and corporate WeChat communities to expand the coverage of activity output. Based on the user's purchase record, merchants can send targeted coupon marketing activities to private domain members through corporate WeChat (single chat\community\friend enterprise) to attract users to buy again.

The Double 12 Shopping Carnival is an important opportunity for mini program malls to improve conversion rates. In general, merchants should combine the uniqueness of the mini program mall and the festive atmosphere of Double 12, starting from page design, product discounts, marketing event planning, etc., to continuously improve conversion rates and achieve sales growth.

Author: Shizai