How can a new Shopee store optimize its products? How can it create a hit product?

After you open a store on Shopee, the platform will actually provide certain traffic support for new stores, but if you want to get more traffic and sales, you still have to rely on yourself. How can a new Shopee store optimize its products?

How to optimize products for a new Shopee store?

1. Optimize the main picture.

The first picture must show the product in three dimensions to attract customers to click. The photo should be consistent with the product and the design style of the store. The picture optimization can be compared with other similar products, and the sensory differentiation of product pictures is competitive.

2. Video optimization.

Videos can show products comprehensively, multi-levelly and multi-dimensionally, avoiding falsehoods. Video content covers product selling points, shows product usage tips, and is best to arouse emotional resonance and stimulate consumers' impulse purchases.

3. Description optimization.

Product description points, such as store introduction, product information, product selling points, precautions, etc. The format is recommended to use multiple lines of short text, pay attention to beautiful layout, and mark emoticons and other symbols to facilitate buyers to read.

4. Evaluation optimization.

After a product has been on the shelves for a while on Shopee, you can try to get some good reviews, let consumers show a lot of photos and videos together with buyers, to help other consumers understand and purchase. Reviews are conducive to improving conversion rates.

How to create a hot-selling product on Shopee?

1. Product selection.

Product selection is an important step. If the product is popular but the quality is not up to standard, even if it sells, it will damage the reputation of the store and reduce sales. As time goes by, no one will patronize your store, so good product selection is very important. When choosing explosive products, it is in line with the positioning of the store’s crowd and choose good products based on the crowd analyzed by the market.

2. Carry out sales promotion work well.

The time when goods are put on and off the shelves is particularly important. In addition, good promotion is also an important way to manage products. Discounts, coupons, and free promotions can be set to keep the flow of people entering the store at around 200 people per day. In terms of promotion and promotion, sellers need to spend a lot of effort. Which promotion method to choose at a certain stage of the product requires practice before the store's traffic can be converted into conversions.

Sellers must prepare this product one month in advance. This month is divided into four different phases, which are divided into weeks. When making weekly goals, break down the tasks into daily ones. After a month of hard work, sellers will find that the sales volume, traffic, and weight of the product have increased. At this point, the product stands out from the competition.

3. A hit with huge traffic.

As we all know, Shopee will officially support traffic, but we don’t know how to keep the traffic stable. Traffic attention is divided into new traffic and natural traffic from search. New traffic is easy to understand, that is, you need to upload new products every day, so that the Shopee store has traffic support every day, and at the same time drive other products in the store, participate in more activities, participate in more flash sales, and there will be new traffic coming in every day. The store traffic will increase and the weight will become higher and higher.

If a new Shopee store wants to optimize its products, it still needs to rely more on everyone to promote it. If everyone does not know how to promote it, the product optimization will not have a significant effect. In fact, the optimized products have better data in all aspects.

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