Create a WeChat group that can sell goods

Can WeChat groups be used to sell goods? Can they be used to make money? Let's see what the author says~

Many people ignore the WeChat groups they have. In fact, a good WeChat group can be used to sell goods.

And don’t underestimate a WeChat group with only two or three hundred people. If you do it well, you can earn several thousand or even tens of thousands of dollars a month.

Whether it is using the group to act as a Taobao agent, to do Vipshop distribution, to do group buying in the community, etc.

Today I will give you some basic knowledge and tell you what you need to pay attention to in order to create a WeChat group that can sell goods and make money.

Many people use my method to sell millions of goods a year on WeChat, and of course there is more than just one group.

1. Group Positioning

It is actually very simple to create a group. Most people definitely have one or two hundred people among their WeChat friends.

The key is what kind of sales group you want to build, such as community group buying, fruit group, purchasing group, coupon group, takeaway group, etc.

Only after deciding on this part can you know who to invite and what activities and preparations to make.

2. Group Name

The group name should reflect the idea of ​​the group’s positioning and make others think of your products and services when they see it.

For example, a community group buying group, a mother’s group buying group, Fruit Fresh Group, etc.

Another little trick is not to directly call Group 1 or Group 2, but to start with big numbers like 7, 8, 11, or 14.

3. Group Introduction

It can also be called group rules or group welcome, which means that users need to know what this group is for and what the requirements are.

After users join the group, they will be reminded through the group introduction and a sense of ceremony will be added.

It should be noted that group rules are not just for show, they must be strictly enforced.

4. Group Owner

Many groups do not have group owners, or the group owners have a very low presence.

However, from the perspective of private domain, especially personal IP, it is necessary to strengthen the group owner.

In many paid communities and group buying communities, people place orders based on their trust in the group owner.

Therefore, the group owner must ensure daily exposure and communication and interaction with members.

5. Group Assistant

A mature sales group should have assistants, and most of the small matters will be handled by the assistants.

If the group owner always comes forward, his prestige will be compromised.

Even if there are negative aspects, the role of an assistant can serve as a buffer to a certain extent.

6. Atmosphere Group

How can a WeChat group that can sell goods be without agents?

I call this the atmosphere group. For a mature team, the atmosphere group consists of their own employees.

If you are alone, you can also register several WeChat accounts or ask relatives and friends for help.

The core purpose of the atmosphere group is not to answer customer service questions, but to create an atmosphere, such as welcoming new customers, grabbing orders and posting orders, etc.

7. Core Customers

A long-term WeChat group must have its own core customers.

Your product quality and service are already good, and they also give you high praise.

These core customers provide some care and benefits on a regular basis, which will produce very good results in the community in terms of transactions.

8. Group Content

A WeChat group for selling products is not just about product releases.

Therefore, you need to plan the content posted in the group reasonably.

First, what to post, for example, in addition to product links, information about product harvesting and traceability, user feedback, and the life of the group owner.

Secondly, if you send a message a few times a day and keep disturbing users, it will be deleted, so users will only be willing to stay if you reach them effectively.

9. Group Activities

In addition to posting daily pictures and videos, you can also organize some activities in the group.

For example, group relay games, group running, beauty check-ins, and some evaluation activities.

Of course, this depends on the attributes of your group, such as cat and pet group, skin care and beauty group, local group buying welfare group, etc.

Appropriate group activities are helpful in improving the activity of the group.

10. Group Welfare

Selling goods in a group does not just require users to make contributions.

Let members take advantage of you and suffer a little loss, and you will gain more.

For example, we can prepare a delivery note every day, hold group draws, share group photos, and receive group red envelopes, etc. We can also offer 10% or 20% off before a certain time, and promotional benefits on Saturdays and Saturdays.

Just make this a paid market, and if users really get a good deal, you will get a return.

11. Group size

The more people in a group, the better. A group of 300 to 500 people is sometimes not as effective as a group of around 100 people.

There are not too many restrictions on the number of people, the key points are:

First, where is your greatest operational strength? Second, the more precise the group members are, the better.

It is useless to join your shopping group if you are not a community user, a mother, a pet owner, or someone who doesn’t like sports or tea drinking. Instead, the group will seem quiet and lifeless.

Finally, I want to emphasize that no matter it is one group or 10 groups, no matter what products you sell, the core logic is that the products and services must be good, otherwise they will be short-lived and not last long.

Author: Shili Village, WeChat public account: The village chief lives in Shili Village

This article was originally published by @十里村 on Operation Party. Any reproduction without permission is prohibited.

The title image is from Unsplash, based on the CC0 agreement