It is better to monetize your own media as early as possible, the later you wait, the less money you will make!

What is the original intention of many people to do self-media? Starting from the perspective of "making money", the author of this article analyzes how to monetize, when to monetize, how to choose monetization products and the precautions for monetization. Let's take a look!

Most people don’t make money by running their own media. Either because the content is bad, or they are too reserved and pretentious in their expression of ideas, and in the end they don’t make any money at all.

The village chief has been writing as an amateur for nearly 4 years. He has seen many bloggers who have more fans and better content than him, but they don’t make any money.

I have also seen people who have fewer fans than the village chief, but who can earn one or two hundred yuan per fan. With only more than 10,000 fans, they can earn one or two million yuan through the official account.

So today the village chief wants to talk to all of you friends who are doing or want to do self-media about the monetization of self-media.

1. Don’t be a self-media person if you don’t make money

If your original intention of doing self-media is not to make money, then don’t do self-media.

Don’t believe those bloggers with millions or tens of millions of dollars who hypocritically tell you that they are recording their lives.

Because running your own media is not as simple as you think. You need to invest manpower, time, emotions and money.

You will also be laughed at and scolded by so-called readers. Since you have to suffer so much, why not do it if you don't make money?

Otherwise, it would be much better to use the same time to spend with family and improve skills.

So if you don’t have the purpose of making money, don’t do self-media.

2. Users will not be responsible for your failure to make money

Some authors feel embarrassed to post advertisements or sell products, as they think it disturbs readers.

This kind of author either has no shortage of money or has not yet felt the pain of being short of money.

We do have to thank our readers and fans for the attention and traffic they bring, which is also the result you deserve for providing high-quality content.

But readers and fans will not be responsible for your losses or failures. If you don’t make a penny or lose money, no one will truly sympathize with you.

Because there is never a shortage of bloggers and content on channels such as Douyin, Kuaishou, and official accounts. You are just one of them on their follow-up list. If you stop doing it or do not do it well, there will be the next one.

Many people will scold you in your comment section for making a living, taking advertisements, selling courses, and promoting products, but its main focus is freeloading and companionship.

If you don't do well and stop updating, it will complain about you instead. Look, another self-media has stopped updating and can't continue.

Reasonable and normal monetization must be done, otherwise there will be no source of income and it is doomed to be unsustainable.

Running your own media is the same as running a business. If a business says that it creates a tool, platform, or account not for the purpose of making money, then such a business will not survive for long and will not be able to produce good tools or good content.

Because it costs money to maintain employees, develop markets, and maintain products.

A blogger who does not regard making money as the ultimate goal will not be responsible for the content you produce, nor will he spend time and money to create better content.

3. Monetize as early as possible. The later you wait, the harder it will be.

Whether you are writing for a public account or shooting a Douyin video, you have to monetize your own media from day one.

For example, when writing the first piece of content for a public account, you can put a QR code to sell products or divert traffic to a private domain. When shooting the first Douyin video, you can introduce your advantages, business, honors, skills, etc.

You are not an institution, and no one will back you up. If others fail, you can always change accounts or tracks.

You are just one person, and the purpose of writing and shooting videos is to promote yourself, introduce your business, and gain customers.

First, establish your own monetization mindset, always remind yourself to make money, and always cultivate users' payment mindset.

Second, launch your own paid services in a timely manner and conduct market testing.

If you have written 50 or 100 articles and no users are willing to reward or pay, etc., this means that there is a problem with your service and you must make timely adjustments.

Third, to create your own blockbuster product, you should think about your own monetization path before doing your own media, and then create your own blockbuster product.

Opportunities to make money are cyclical, just like why products need to be updated and iterated.

The mobile phones, computers, kettles and televisions produced 10 years ago are destined to not sell well today.

The internet celebrities, Weibo, public accounts and other big Vs from 10 years ago are almost nowhere to be seen now.

Even some of the big Douyin influencers from three or five years ago have fallen into obscurity, with only a few hundred people online during their live broadcasts.

Therefore, during the money-making cycle of a business, try to cash in and earn your first pot of gold.

4. Determine the monetization product that suits you

As a self-media, there are actually many ways to monetize.

PK, selling products, courses, training, consulting, design, teaching, endorsement, advertising, selling books, membership, audio, rewards, investment, intermediary services, etc.

Some people create self-media in order to sell houses, cars, or tea; some do so to sell logo designs, consulting, or planning plans.

Others do this for advertising, live streaming, and selling audio and video courses.

Then you need to think clearly and design what your monetization product is?

What preparations do you need to make in order to cash out?

5. Five Don’ts for Cashing Out

Of course, cashing out early does not mean cashing out without bottom line, but cashing out within a reasonable range.

The village chief has five basic principles for monetization:

1. Financial management does not accept
2. Project franchise not accepted
3. Don't accept the project if you don't understand it
4. Short-term leeks are not accepted
5. Noobs don't accept this

First, the risk is high, and second, it is a scam. I believe in cause and effect.

To make money, you must have your own goals and your own bottom line.

6. Doing one or two projects well is enough

For personal self-media, it is enough to be able to do one or two monetization projects well.

Many people want to sell courses, memberships, products, etc., but in the end no project is competitive.

It is enough to carry out a monetization project in depth.

For example, if your goal is to sell video account training, then you should put all your resources into the analysis, disassembly, and course development of the video account.

Instead of selling video account training today, selling goods on Xianyu tomorrow, and e-commerce on Xiaohongshu the day after tomorrow, users don’t know what you are good at.

Let me tell you a very inconspicuous monetization case. I know a blogger who sells the "Circle of Friends Monetization Course". He has been doing it for almost ten years, from circle of friends packaging, content to marketing, and sells more than 1 million courses a year.

So everyone, just do one thing well.

Author: Village Chief

Source: WeChat public account: Shili Village