The new top star “Wanyan Huide”: How did he achieve the “meme carnival” on the Internet?

Amid the Internet frenzy, is the next "Wanyan Huide" far away?

"Good honey is expensive honey, bad honey is enemy honey."

“This is a lonely (ethical) issue.”

"Roll out, roll round and far away"

"Laughing and fainting"

…

The recent Internet celebrity is undoubtedly @感悟心理万颜慧德, who has a messy hair and a slightly rustic look, and seriously answers various "weird questions" raised by netizens, coupled with the label of "national second-level psychological counselor". Many netizens who don't know the reason can't help but wonder: Is this really a psychological counselor? Is he really a Peking University graduate?

In fact, as long as you watch the live broadcast carefully for a while, you will find that it does not have any "gold content". The so-called consultation is just a bunch of correct nonsense, and some of the logic is not smooth.

But it is precisely from these correct nonsense that one popular meme after another is born.

Therefore, although many netizens questioned whether the Peking University degree he boasted about was fake, and many netizens even verified the authenticity of his degree with the blogger himself during the live broadcast, for Wanyan Huide himself and most netizens who were watching the fun, the degree was not the key information in this "Internet carnival".

After all, Wanyan Huide's popularity is not due to her professional psychological counseling and identity endorsement, but because she looks and sounds like the top Internet star "Sanmeng Qiyuan" of the previous generation, as well as her unique accent. Many netizens said, "I thought it was Sanmeng Qiyuan playing cross-dressing," "Is this really not the same person?", "I always thought Wanyan Huide's psychological counselor was a character set by Sanmeng Qiyuan for herself."

It was not intentionally funny, but through the deconstruction of netizens, it became an Internet meme that countless netizens rushed to imitate. Wanyan Huide, who was "chased by God and fed by food", not only gained a huge number of fans in a short period of time, but her content also triggered a large number of imitations and secondary creations. Many netizens even went to the live broadcast room and paid to connect with the live broadcast.

However, unlike other Internet celebrities such as Sanmeng Qiyuan who cater to netizens’ curiosity and ugliness , Wanyan Huide’s popularity actually satisfies netizens’ “anti-spiritual internal consumption” sentiment. At the same time, Wanyan Huide’s various hot memes are not based on her own “talent”, but are born out of her interaction with netizens and become popular due to their large-scale deconstruction.

It's not just "Loulan language". In fact, deconstruction culture has always existed on the Internet, from the early meaningless, purely entertaining ghost videos; to the mid-term deconstruction of idol stars and hot public figures with strong attacks and strong irony; to today's "Loulan language" that weakens attacks and strengthens self-destruction. Behind it is not only the changes in the psychology of young people, but also related to the gradual decentralization of deconstruction power.

Overall, Wanyan Huide actually triggered the netizens' enthusiasm for creating memes, and this "meme carnival" with the participation of all people pushed Wanyan Huide to the peak of traffic. Moreover, this enthusiasm for creating memes is not only played out in daily live broadcasts, but also spread to Wanyan Huide's live broadcasts of selling goods.

1. “Aesthetics of ugliness” or “anti-spiritual exhaustion”: Why are abstract internet celebrities repeatedly sought after?

Although she is categorized as an "abstract internet celebrity" by netizens because of her appearance and voice similar to those of San Meng Qiyuan, Wanyan Huide did not initially follow the "abstract" or "earthy" route.

Looking back at the short videos he posted in the early days, both the content and the image were very normal and ordinary. The earliest video currently visible on his official account was posted in May 2019. At that time, Wanyan Huide mainly posted some bland inspirational stories, such as "How to stimulate your inner potential" and "How to cultivate children's excellent qualities?", accompanied by soothing BGM, which looked like content that parents would like and forward.

At that time, Wanyan Huide's performance in the video was also a little unfamiliar. Although her style was not fashionable, her hair was neat and tidy, her clothes were neat, and in some videos, you could even see that she was dressed up carefully. Of course, Wanyan Huide's early appearance attracted mainly middle-aged and elderly people.

In the comment section, there are still some messages from that year saying "That's great" and "I support you". But as Wanyan Huide became popular, these early contents were also excavated by netizens, and various recent classic hot memes were left in the comment section.

However, the opportunity for Wanyan Huide to become famous was somewhat unexpected.

Although she has been releasing short videos frequently since 2019, she did not attract much attention until netizens found out that she looked like Sanmeng Qiyuan. In addition to their similar looks, even their speaking voices and tones are very similar. Therefore, when Wanyan Huide first became popular, many netizens called her "Yimeng Qiyuan".

San Meng Qi Yuan is also a typical example of a grassroots counterattack. In 2021, it became unexpectedly popular because of the phrases "'A bit like Yang Mi', 'Thank you'". Since then, San Meng Qi Yuan, which has gradually mastered the traffic password, has embarked on the "black and red" road of imitating Yang Mi, and constantly catered to the netizens' distorted aesthetic emotions. However, later, due to excessive touching, it triggered mass reports and eventually its live broadcast room was permanently banned.

Although they look similar, Wanyan Huide did not take the opportunity to ride on the popularity of Romance of the Three Dreams or Yang Mi. Instead , she created a new Internet language system with her unique accent - "Loulan Language" , which triggered large-scale imitation and secondary creation by netizens, and even developed content such as "Loulan Language Exam" and "Loulan Language Quick Guide".

The last Internet language that sparked a collective carnival among netizens was "Guoyu". Nowadays, if you don't know a few words of "Loulan language", you are embarrassed to call yourself an Internet 5G surfer.

Wanyan Huide's sudden popularity is not only a coincidence caused by her appearance and accent, but also a necessity under the public sentiment of "anti-spiritual exhaustion".

In the early days, both Mr. Guo and Three Dreams achieved the effect of deconstructing mainstream elite culture by satisfying the aesthetic sentiment of ugliness, while Wanyan Huide is not completely oriented towards curiosity and ugliness. Instead, she provides netizens with an image of "anti-spiritual internal consumption" through a series of identity contrasts and absurd logic.

The most obvious thing is the contrast between the elite persona label and the absurd "Loulan language". Although the truth is still unclear, Wanyan Huide has created an elite persona with high-end titles such as "Peking University Psychology", "Helping many people get out of psychological difficulties", and "Participating in the research and development of psychology projects". However, as soon as he opened his mouth, he spoke in a meaningless and repetitive way, and even his appearance was far from the image of a decent elite. This contrast and absurdity brought a lot of fun to netizens.

Secondly, she used abnormal logic and "Loulan language" to deconstruct serious issues. Based on her personality as a psychological counselor, Wanyan Huide connected with many netizens in the live broadcast room, taking notes carefully and listening attentively, while giving unexpected answers. For example, she interpreted "best friends and enemy friends" seriously; when a netizen asked the question "Why didn't my mother take me with her when she got married", Wanyan Huide not only did not find it absurd, but also said bluntly: "Because you are a burden to her."

Of course, many netizens who took to the microphone just wanted to have some fun, so they made up a lot of strange questions. But Wanyan Huide still received a lot of controversy for her comments such as "a burden" and "she deserves her depression."

Wanyan Huide's attitude of never wasting energy has also contributed to many famous scenes. Facing the black fans, Wanyan Huide did not doubt himself at all, but chose to confront them head-on, shouting "Get out".

Even the top brother on the list will be kicked out of the live broadcast room if he is not happy with it. In one live broadcast, because of using Wanyan Huide's spoof expression as the avatar, the top brother and the third brother on the list were ruthlessly kicked out of the live broadcast room. Wanyan Huide was kicked out of the live broadcast room before he finished saying "you must be tolerant". Netizens said: "I can't tolerate it at all."

Whether it is the absurd sense of humor created by the sense of contrast or the mental attitude of never wasting time, it has attracted the attention of a large number of netizens. From the early chicken soup articles to the current "Loulan language", from only being concerned by middle-aged and elderly people to being highly sought after by young people, Wanyan Huide has been pushed to the "top stream" step by step.

2. From “ghost culture” to “Loulan language”: Deconstructing decentralization triggers a “meme carnival”

The rise of grassroots Internet culture has led to the sudden popularity of Internet celebrities such as San Meng Qiyuan, Guo Lao Shi, and Wanyan Huide, and has also given rise to changes in deconstruction culture.

From the perspective of specific deconstruction, many netizens in the early days simply transformed some classic film and television works, traditional literature and other content into ghost-like and magical short films through secondary creation to satisfy meaningless entertainment, and most people just watched them for fun. On Bilibili, we can still see the ghost-like secondary creations of "Romance of the Three Kingdoms" and "Dream of Red Mansions" by early UP hosts.

However, with the further development of the Internet deconstruction culture, many netizens began to deconstruct some idol stars and popular public figures with the purpose of attacking and irony . "Cai Xukun playing basketball" was a famous case of ghost animal videos. Behind it was the netizens' dissatisfaction with Cai Xukun's endorsement of NBA. Before Cai Xukun, idol artists such as Wu Yifan and Yang Chaoyue were also edited into ghost animal videos by UP hosts.

During this period, deconstruction culture was highly aggressive, mainly to express dissatisfaction and irony, with the purpose of venting anger. Therefore, many people who were targeted chose to join the deconstruction camp to "self-deprecate", and some chose to attack directly with "lawyer's letter".

Since the rise of grassroots internet celebrities such as Teacher Guo and Brother Yaoshui, deconstruction culture has entered a new stage of development, including the current Wanyan Huide. The deconstruction culture at this stage is more anti-mainstream culture and aesthetics. Netizens deconstruct serious issues by pursuing some ugly and curious content, creating some hot topics for self-entertainment, self-dissolution, and anti-mental internal consumption to relieve tense and negative emotions. The carriers of this deconstruction culture are "Guo language" and "Loulan language".

Therefore, although Wanyan Huide's popularity was somewhat accidental, the deconstruction culture behind it has always been rooted in the Internet, presenting itself in different forms in different eras, reflecting different public sentiments.

The fact that Wanyan Huide sparked a nationwide meme is also related to the deconstruction of power decentralization.

Although the deconstruction was dominated by amateur netizens in the early days, these spoof and weird secondary creation contents still test professional editing skills. Those who can really participate in the deconstruction are the so-called "great gods" with a certain professional threshold. Most netizens just use and spread them.

With the rise of internet celebrities such as Mr. Guo and Sanmeng Qiyuan, the interactivity of social media has attracted more netizens to participate. For example, when Mr. Guo is broadcasting live, many netizens will post in the comment section to provoke and guide Mr. Guo in order to get a reply from him, which has also given rise to many internet memes. Mr. Yaoshui became popular because of his 7-hour verbal battle with netizens.

But in the era of Mr. Guo, many memes were created based on the personal "talents" of Internet celebrities or the desire to cater to the curiosity of netizens. Wanyan Huide directly became a part of the creation of memes by netizens. Although Wanyan Huide also has a lot of professional secondary creations that test editing skills, such as "Wanyan Huide Embraces the Emperor" is a mashup with "The Legend of Zhen Huan", and some netizens have made various "Loulan languages" into songs and edited MVs.

But the difference is that the birth of various hot memes about Wanyan Huide is the result of the high participation of netizens.

For example, the popular memes such as "Lonely's problem" and "Hold it out" were accidentally born in live broadcasts with netizens, and then spread by many netizens, they evolved into "Loulan language". Therefore, even if it is just a consultation slogan and some repetitive words, and the live broadcast costs 100 yuan for 3 minutes, there are still countless netizens queuing up to "spend money".

Because it is very likely that the next hot meme will be created by yourself.

Many netizens made up stories and connected with Wanyan Huide via live broadcast, just hoping to get some unexpected replies; some netizens connected with the live broadcast to play some songs based on the "Loulan language" for the real person to listen to; and some "Loulan language" level 10 scholars even imitated Wanyan Huide's accent and connected with the live broadcast room; of course, there are also many netizens who just want to get some traffic.

But no matter what, Wanyan Huide provided a place for everyone to interact deeply and create memes together in the live broadcast room, attracting countless people to participate in this meme-making carnival.

The high popularity even attracted the patronage of celebrities. R1SE member Zhao Lei even called Wanyan Huide on the microphone and asked, "Teacher, I am going to perform later and I am nervous. What should I do?" He also asked, "Can you say a sentence about iPhone?" Of course, Wanyan Huide still maintained her usual personality and hung up the microphone directly and said, "Don't make trouble for no reason."

This kind of deeply involved meme creation even continued from live broadcast to live broadcast with goods . Wanyan Huide, who became a "top streamer", gradually enjoyed the dividends brought by traffic and started frequent live broadcasts with goods, mainly some snacks and specialties. There are also 427 items hanging in the product window, including not only purple sweet potato chips and nut crisps, but also books such as "Marriage Psychology" and "Communication Psychology" that advocate success studies and chicken soup for the soul. Its account shows that there are a total of more than 27,000 people who follow the purchase and more than 20,000 items sold.

However, livestreaming is also a big meme-making site for netizens. The comment section of Wanyan Huide's livestreaming was basically flooded with "Loulan language", and many products also had corresponding "Loulan language", such as "Innocent (boneless) chicken feet", and one netizen commented, "Because I insisted on buying milk dates for my girlfriend, she was moved and accepted my request."

From live broadcasts to selling goods, a large-scale "meme carnival" is taking place in Wanyan Huide's live broadcast room.

On the one hand, this is because the ways to play on social media are becoming increasingly diverse. For example, there is no additional cost, and you can participate in "creating memes" by simply live streaming and connecting to the microphone. On the other hand, it is because today's netizens have changed their mentality from "bystanders" to "protagonists" on the Internet.

By reviewing Wanyan Huide's path to popularity and the logic behind it, we can find that this was not the result of her deliberate creation, but the spontaneous participation of netizens, which pushed her to the peak of traffic. Wanyan Huide herself also seized this opportunity and traffic dividend.

Although it is not known how long Wanyan Huide will remain popular, it is certain that Wanyan Huide will not be the only Internet "teacher" for netizens. After over-consumption, netizens who are eager to release the pressure of life will also look for the next "N Dream Romance" and create another Internet carnival.

Author: Douya , WeChat public account: Spicy