800,000 people watched Wahaha’s drastic changes and gave thousands of opinions!

How did Wahaha, which suddenly gained nationwide attention, quietly take up residence in the hearts of consumers? The author analyzes it from the perspectives of product design, brand concept, product quality, and product innovation.

A few days ago, we reposted a post about a Weibo user who used AI to drastically change the design of Wahaha pure water (Original Quick Access: User drastically changes "Wahaha", the traditional Chinese style packaging is stunning!). In just a few days, we attracted more than 800,000 people to watch and received more than 1,100 comments about Wahaha's drastically changed traditional Chinese style packaging.

After sorting through thousands of messages, we found that the public's attention is mainly concentrated in the following aspects:

Sticking to the square bottle and maintaining the brand's original differentiated design should be the premise for the drastic change of Wahaha Pure Water, otherwise this set of packaging would seem to have nothing to do with Wahaha.

Chinese traditional style is really beautiful, and Wahaha should also keep pace with the times. However, the inspiration for its revamped design should be sought from what is widely recognized by the public, such as the 24 solar terms, the 12 zodiac signs, Gansu's Mogao Grottoes, Crescent Lake, Maiji Mountain, etc.

The new design should not only sell water, but also be a good choice for selling artistry, which can be said to be a series that you will not want to throw away after drinking.

Most people support Wahaha's drastic changes to its national style, and some have even come up with a slogan for the brand.

If there are new products, support Wahaha's drastic design premium, but be careful to avoid the premium becoming the target of attack by competitors. In some people's opinion, Wahaha's current packaging is based on user needs and is already the best, without any need to change.

Some netizens also felt that the design of this bottle of water looked like a wine bottle and that the alcohol content of the water should be determined.

Of course, some netizens have expressed their opinions on the implementation of Ai design, saying that there may be a big gap between the design and the actual product.

This version of Wahaha's packaging design, which was modified by netizens, is so attractive that people can't put it down and the words of praise are beyond words.

Obviously, people care about Wahaha, so they pay attention to it and they also raise their own opinions. After Wahaha became the focus of the whole nation, we found that the favorable rate of Wahaha was almost 99%. How did Wahaha quietly live in the hearts of consumers?

1. Choose square bottles

1. All-round cost savings

The wool comes from the sheep. The cost of the product from R&D to shelf sales is paid by consumers. The cost of R&D, design, transportation, warehousing, labor, etc., each link is closely related to consumers. One of the important factors for Wahaha to use square bottles is to save costs.

Compared with round bottles, square bottles can effectively utilize space, facilitate storage and transportation, and reduce waste. This is the first reason. The second reason is that the structure is stable. The square bottle has a wider force-bearing surface, which can reduce the breakage rate during transportation and reduce the breakage cost. The third reason is that the production process is relatively mature, the mold opening cost is lower, and it is easy to establish an automated production line, which can reduce manufacturing costs and improve production efficiency. It can be said that from mold opening production to warehousing and transportation, it saves costs for the brand in all aspects.

2. Differentiated design to differentiate from competitors

In the beverage and drinking water market, almost all of them use the round bottle design, but Wahaha insists on using the square bottle design, which happens to stand out among many competing products. It also distinguishes itself from them with its unique design and establishes Wahaha's market recognition.

3. Ergonomic and easy to carry

Compared with the round bottle design, the square bottle is easier to grip with its edges and corners, which can reduce the phenomenon of hand slippage and is convenient to carry. At the same time, the opening design of the square bottle is convenient for drinking directly. If it falls down due to uneven placement, it is not easy to roll, which can effectively improve the user experience.

2. Business philosophy of putting consumers first

Wahaha is ingenious in bottle design and insists on being user-centric in management, saving where necessary and spending where necessary. The details in Wahaha's products reflect the brand's attention to users.

The truth lies in the details. In the bottle design of AD calcium milk, light-shielding materials are used for the packaging to prevent product deterioration caused by direct sunlight or exposure to the sun. The company insists on taking consumer experience and health as the basis of its business.

With the purpose and mission of "health for you and me, happiness for thousands of families", Wahaha embodies humanized design everywhere. The brand has fully considered many details such as bottle design, packaging materials, straw size and product changes caused by changes in ambient temperature, and truly practices the business philosophy of consumer first.

3. Honesty and quality first

Details determine success or failure. In addition to the details of business philosophy and product design, a brand’s core competitiveness may be reflected in product quality.

Adhering to the principle of "honesty and quality first", Wahaha has written its business philosophy on its website and official website. It reminds itself that brand management is not easy and it needs to stick to its original intention and be honest and honest. It also wants to reassure consumers that Wahaha, a national enterprise, is committed to protecting the health of every consumer and is determined to become a century-old store that benefits the people.

Wahaha's quality first is not just marketing language. Some netizens have discovered that Wahaha pure water is the exclusive water for laboratories across the country because it has no impurities, is pure enough, and meets the laboratory water standards. On the basis of maintaining high quality, the cost-effectiveness of Wahaha pure water has also exceeded the public's imagination. It is precisely because of this that the cost-effective pure water has reduced the burden of large amounts of water used in laboratories.

4. The national sentiment integrated into the soul of the product

As I said before, the truth lies in the details, and Wahaha's products are full of details. Everyone has his or her own personality and temperament, and the products carry the feelings of the creators.

Wahaha products incorporate the patriotic sentiments of many of the elders. For example, "Zhonghua" is printed on the bottle cap of Wahaha, which reminds us that we produce the water that Chinese people drink, and we are a national enterprise with a manufacturing mission. In addition, the mountains, rivers, lakes and seas of the motherland are placed on the label of Wahaha, full of sentiments.

Wahaha adheres to the principle of seeking truth from facts and never deceives customers. It marks the amount of filling according to the filling amount. The capacity of bottled water is 596ml, which is never false. In the brand's business philosophy system, it integrates the cohesion of small families, the development of the whole community, and serving the country. It takes "seeking happiness for family members and employees, and seeking development for the society and the country" as the original intention of corporate development, fulfilling social responsibilities, and also makes Wahaha recognized by the public.

5. Assess the situation and continue product innovation

In the era of big health, competition in the beverage market is extremely fierce. Wahaha is practicing the brand strategy of "Healthy and Happy", and incorporating "youth" and "happy and worry-free" into its marketing. At the same time, it continues to innovate and launches new products such as soda water, sports drinks, and freshly squeezed juices to meet user needs. Wahaha's product line includes children's dairy products, drinking water, sports drinks and leisure drinks, which protect people's health, meet the wide needs of young people, and regain the initiative in the market.

6. Final Thoughts

A conscientious enterprise deserves the care of every consumer.

The national brand Wahaha keeps up with the trend, practices health and happiness, takes product quality as the bottom line of development, constantly breaks through and innovates, and adheres to the principle of consumer first. It continues to explore and innovate, has won a good national reputation, and has become a model of national enterprises.

Author: Mr. Bingfa

Source: Marketing Strategy "(ID: lanhaiyingxiao)"