The March marketing calendar is here, so Chunri Marketing will seize the opportunity by doing this!

March is coming soon! What are the hot spots in March? How to seize the marketing high ground in March? The author of the following article has brought you a hot marketing calendar for March. Let’s take a look~

A year's plan begins in spring. March, when everything comes back to life, has arrived as promised. The spring marketing war in all walks of life has begun. Have you thought about what to do? If you are still worried, you might as well take a look at the key nodes described in the following article, which may give you some inspiration and point you in the right direction.

1. National Festival

1. March 7th is Girls’ Day

(1) Leverage elements and directions

Elements: pampering, beautiful, pink, girlish,

direction:

• Special charity event - "Men's Dysmenorrhea Challenge", allowing men to experience "women's exclusive" menstruation, focusing on reality and attracting topics;
• Conduct festival marketing based on homophonic characters, such as "迪士"妮"欢迎你";
• Conduct video challenge activities, guide everyone to shoot with stickers, encourage users to play with videos with filters and become their own cover girl!

(2) Points to note when leveraging momentum

• The poster design should be mainly light colors to highlight the girl’s innocence.

(3) Reference cases

Using clusters of flowers to highlight the characteristics of the festival, girls are compared to blooming beautifully like flowers, and also show the sunshine and confidence of girls.

The whole poster is themed in pink, which fits the festive atmosphere of Girls' Day and can attract customers. Putting donuts and various desserts on the poster expresses that girls all like sweets. Designing a poster according to girls' hobbies will also bring very good returns.

"Confidence, independence, being yourself..." has become a unique label for women in the new era. Girls' Festival takes advantage of this opportunity to design posters, which not only shows the diversity of female roles, but also conveys the unique charm of women in the new era.

2. March 8th – Women’s Day

(1) Leverage elements and directions

Elements: personal care, beauty, goddess, skin care, female independence, gifts, care, luxury goods

direction:

• The theme of the posters is "Respect for Women", which describes women of different types or different times.
• From the perspective of caring for women, we show the functional characteristics of our products to better serve the majority of women, dig deep into the needs of a certain class or stage, and guide goddesses to buy;
• Use English words related to women; use the relationship between girls and women; use Chinese characters; use female body shapes; use various festival characteristics to associate with the characteristics of your own products;
• Set up some topical content: such as singleness, age, choice, freedom, pursuit of beauty, etc., to trigger discussion;
• Cleverly use elements of this festival, such as the numbers "3", "7" and "8"; women's favorite flowers, bags, cosmetics, weight loss and beauty... Insight into women's psychology, you can use copywriting posters to truly describe the details of contemporary women's lives, speak for women, and hit the hearts of women.

(2) Points to note when leveraging momentum

• The brand needs to match the festival, and don’t blindly follow the trend;
• Brand marketing needs to reflect respect and care for women;
• Don't over-promote and cause failure.

(3) Reference cases

The agent Shiqu planned an online photo exhibition "Your World Will Shine" for JD International xelle, and photographed the shining moments of 38 women represented by Li Yitong in their lives. Your World Will Shine extends the proposition of "synchronizing world life" emotionally on Women's Day, arousing emotional resonance among women. JD International encourages and supports women to firmly believe that their world will shine, and selects imported goods from all over the world to help women's world shine.

On Women's Day, Xiaomi mobile phones see every naturally beautiful girl blooming with unique natural beauty. The small flaws and details in the eyes of others are indeed the cute and unique marks of women. When "imperfection" creates perfection, natural beauty is the most important.

Sisters, eat well, live well, and have a happy Women's Day. This simplest blessing, derived from the word "woman", is of course the best blessing. After seeing too many Women's Day advertisements about gender, workplace, and age, McDonald's simple and interesting posters are really eye-catching, just like a small fruit after a big meal, adding some simple fun to the festival.

3. March 12th is Arbor Day

(1) Leverage elements and directions

Elements: green plants, kites, outings, forests, energy saving, green, travel, spring

direction:

• Through tree planting activities, we can inspire people's enthusiasm for forestry and understand the importance of environmental protection;
• From the perspective of "public welfare" and "environmental protection", we plan some quiz activities to popularize environmental protection knowledge and enhance the brand image;
• You can use the endorsement posters to help protect the environment.

(2) Points to note when leveraging momentum

• The poster image can be centered around trees;
• Choose fresh and natural colors.

(3) Reference cases

On March 12, Arbor Day, Ant Forest launched the "Go Tree-watching with Him in Spring" event. Tell us your story about Ant Forest and you will have a chance to participate in the offline spring tree-watching event.

Arbor Day is here, and mid-spring is just around the corner. A year's plan begins in spring, when everything comes back to life. The trees you plant will slowly sprout, bloom, and then bear fruit. Coca-Cola and Cha Cha's Arbor Day posters start from the perspective of the growth process of trees, combining products with the phenomenon of "sprouting" to launch many innovative and green designs.

A seed is small, but it carries a lot. On Arbor Day, in this green season, Jindian will sow green with us, plant hope, and harvest organic spring.

4. March 15th is Consumers’ Day

(1) Leverage elements and directions

Elements: quality, anti-counterfeiting, guarantee, consumers

direction:

• Consumers, shop with confidence. This is to demonstrate a series of measures to protect consumers;
• Popularize knowledge. Use animation, graphics and text to popularize knowledge about self-protection rights;
• Consumer rights organizations can hold "Honest Merchant Selection" activities to elect honest merchants and promote the construction of a social integrity system.

(2) Points to note when leveraging momentum

• Do not engage in false advertising;
• Don't exaggerate; be realistic.

(3) Reference cases

315, while protecting the rights and interests of consumers, highlights the importance of "integrity". Therefore, combining integrity with creative output is also a general direction. Some posters are directly designed with integrity as the main theme.

Elements such as "hammer", "balance", "shield", "seal" and "ruler" are commonly used elements on the 315 posters every year. The copy is usually the extended meaning of these elements, for example: "Buying a house is not a one-time deal", shield - protection, ruler - meticulous attention to details, etc.

The craftsman's heart begins with the details. The picture combines the scenes of ingenious hand-made details, highlighting the project's "craftsman's heart, craftsman's work", pouring heart and soul into pouring, controlling every nail and rivet, and building an ideal residence.

2. Solar terms and festivals

1.3.6 Waking of Insects

(1) Leverage elements

Solar terms, mid-spring, spring thunder

(2) Direction of leveraging momentum

• You can publish solar term posters;
• Expand on keywords such as spring awakening, spring thunder, all things growing, and health strategies, and link them to your own services or products;
• A series of animations are arranged throughout the year to popularize the customs of solar terms.

(3) Reference cases

Zhihu uses a cute and interesting animation style to depict that various hibernating animals have awakened, highlighting the characteristics of the solar terms and making a very impressive impression.

Zhangshengguli often releases posters on the day of the 24 solar terms to bless the earth and remind people of the living customs that need to be paid attention to during different solar terms. In our eyes, the value of crops is not just food to fill our stomachs, but also the creation of the earth after the emotional exchange between heaven, earth and people.

During every solar term and holiday, Tomson Yipin will update a well-made advertising poster on its official Weibo account. Whether from the perspective of visual or copywriting, it is hard not to praise it. However, its poster is not for sales purposes, but to create a sense of circle culture for the wealthy living in Tomson Yipin, focusing on the sense of brand value.

2. March 21: Spring Equinox

(1) Leverage elements

All things are revived, sowing hope, making the most of the spring, and working hard

(2) Direction of leveraging momentum

• Link the common folk activities and customs during the Spring Equinox every year with your own products;
• Spring is here, flowers are blooming, everything is coming back to life. It is a great time to travel, and it is also a good time to promote regional tourism;
• Grasp the word "spring" and consider applying more traditional Chinese elements, which can bring great inspiration.

(3) Reference cases

Jiang Xiaobai's Spring Equinox marketing poster is in a painting style, which conforms to the aesthetic taste of young people. Spring is more suitable for outings, so Jiang Xiaobai's poster also designed things that people would bring for an outing. The theme of the poster highlights Jiang Xiaobai and is integrated with the brand.

The design brand feature of Yierkang mainly highlights shoes. Spring is a good time to go out for an outing, so you should put on new shoes to go out and play freely to meet the spring breeze and starlight.

"On the fourth day of the second month of spring, spring is in its prime." In mid-to-late March, spring is in full swing, and everything is flourishing. Day and night are equally divided, each with its own spring scenery. Take a night trip to the city where the lights are just coming on, and capture the fleeting beauty.

3. Summary

Here is the end of some festivals that Xiaopai has sorted out that need to be paid attention to in March. Among them, Girls' Day and Goddess Day are related days. Major brands can combine the two when designing posters to achieve twice the result with half the effort.

Here, I wish everyone can seize the opportunity in March and successfully market every key node.

Attached: March marketing node mind map, friends who need it can take it~

Author: Liu Yan; Official account: Yunyingpai (id: yunyingpai666)