"That's right"... Can you answer the call and get a monthly salary of 8K? Live streaming is popular

Recently, live-broadcasting has become a hot topic on the Internet. This article introduces what live-broadcasting is. Is it really as well-paid and easy as netizens say? Let's read this article together to understand the real situation behind live-broadcasting.

Recently, the profession of "live broadcast supporting actor" has attracted a lot of attention.

Many netizens said that they were "tired from work and wanted to do live broadcasting". So, what kind of job is "live broadcasting"? And why does it make so many netizens envious?

1. What is live broadcast supporting role?

In fact, netizens who often watch various live broadcasts selling goods must be familiar with the "live broadcast supporting role". To a certain extent, this profession is just as its name suggests, which is to set the pace for the anchor.

The "live supporting actors" usually do not appear on camera, but are responsible for controlling the rhythm behind the scenes. In some live broadcast rooms that I often watch, when the anchor is introducing the product, from time to time I can hear someone outside the camera constantly answering:

Host: This product is great!

Supporting actor: That’s right!

Anchor: If it can be shipped today, we will ship it today, and we will ship it all tomorrow.

Supporting actor: That’s right!

Anchor: 3, 2, 1 get on the bus!

Supporting actor: There is not much stock left, place your order quickly!

Host: This dress becomes more comfortable the more you wear it.

Supporting actor: That’s right!

Basically, the job of the "live supporting actor" that netizens see is simply "interrupting the conversation", which is indeed similar to the role of the supporting actor in crosstalk.

However, unlike crosstalk where the actors stand throughout the whole process, the job of "live supporting role" looks very easy.

According to netizens who serve as "live broadcast supporting actors" sharing their work content on social platforms, "live broadcast supporting actors" are usually very "lazy" at work.

Some people were sleeping on the floor while working;

Some people eat snacks while working;

Some people drink water or beverages while working;

Some people just lean on the table lazily and go to work without putting on any makeup or dressing up.

The specific work content is to shout a few words "That's right, get on board, and follow" at the right time following the host's rhythm.

Therefore, the first thing that makes netizens envious of "live broadcast assistants" is that the job content is super simple and "does not require any brainpower at all." At least on the surface, "live broadcast assistants" do not need to appear on camera or say a lot, they just need to agree with the anchor at the right time.

Many netizens said that they have loved to “interrupt the conversation” since they were young, so now they can do “live broadcast supporting role” with ease.

However, what also makes netizens "drool" about this job is that it pays high.

2. Starting monthly salary of 8K?

It has been reported that the salary for a "live streaming supporting role" in Hangzhou's live streaming e-commerce industry is at least 8,000 yuan. Is this really the case?

The professional name of the "live broadcast assistant" position is actually "live broadcast control". The author found on the recruitment platform that the salary for related jobs in cities such as Beijing and Hangzhou is indeed not low. Most live broadcast control positions have a monthly salary of more than 8,000 yuan, and some can even reach 15,000 to 20,000 yuan.

Not only that, the entry threshold for this job is not high. Information on the recruitment platform shows that many companies require a college degree or above for this position, and do not require applicants to have work experience.

No wonder many netizens want to be “live streaming supporting actors”. After all, it seems that they only need to respond with a few words and get a high salary, which is an ideal job condition.

But is this money really that easy to earn?

3. It’s not easy to be a supporting actor in a live show

The position of live broadcast control, or "live broadcast supporting actor" is a new job that has emerged after the rise of live streaming sales. However, this job is far from as simple as "taking over the conversation" as it seems on the surface.

In fact, "answering the host's words" is only the external manifestation of the live broadcast control work. Its essence is "controlling the scene", assisting the host to control the rhythm and improve the conversion rate of the live broadcast room.

Therefore, to become a qualified "live-streaming supporting actor", it is far from enough to just be able to chatter. Just like the supporting actor in crosstalk needs to be deeply involved in the program arrangement, the "live-streaming supporting actor" must be familiar with the process of each live-streaming sales even if he does not appear in the live broadcast.

First of all, the "live streaming supporting actor" needs to have a certain understanding of the entire live streaming industry, be aware of the currently popular forms of selling goods, and participate in the overall planning and customization of their own live streaming product plans based on the industry and brand; do the preparatory work before the live streaming begins, formulate a live streaming process, and also participate in the design of the live streaming format.

After doing a good job of communicating with the anchor in advance, the "live supporting actor" must also be able to form a good tacit understanding with the anchor. During the live broadcast, he should assist the anchor in guiding the fans in the live broadcast room to liven up the atmosphere, increase the popularity of the live broadcast room, and attract more viewers to watch the live broadcast.

Therefore, every time you "take over the conversation" or "help the host", it is actually a process of guiding the host and controlling the rhythm of the live broadcast. In fact, if you observe carefully, the "buying rush" atmosphere created in many live broadcast rooms is not achieved by the host alone.

For example, in some live broadcasts selling goods, after the anchor has introduced the product and put it on the shelves, the "live supporting actor" will occasionally shout "Only xx orders left", "There are xx seconds left for the discount", etc. outside the camera.

This is one of the means by which the "live broadcast supporting actor" creates an atmosphere. Even if the product is not that hard to get, fans in the live broadcast room will think "it will be too late if they don't buy it now" after hearing the countdown of the "supporting actor", so they rush to buy it.

So during a live broadcast, is it enough for the supporting actor to just be the supporting actor? The "supporting actor" must also have a deep understanding of the products in the live broadcast room, so that he can skillfully resonate with the anchor.

When the host introduces the product, the "live assistant" needs to operate the system and put the product on the shelf. He is also responsible for showing the product introduced by the host to the audience in front of the camera.

Therefore, the job of "live broadcast supporting actor" is actually not that simple, and it is not really just about "supporting actor".

It seems that the job of a "live broadcast supporting actor" is actually no easier than that of a host. Although they do not need to appear on camera to explain, their understanding of and level of participation in normal live broadcast sales are no less than those of the host. It is by no means as simple as just shouting "That's right, it's on the shelves."

Live streaming sales is actually the same as other industries, it requires a certain size of team to complete. For example, in Sanyan’s previous article, several major live streaming e-commerce companies, such as Jiaogepengyou and Dongfangzhenxuan, have related e-commerce teams of hundreds or even thousands of people.

However, netizens’ pursuit of “live broadcast supporting roles” is certainly not without understanding these things. Perhaps it is just a yearning for a relaxed and happy working atmosphere.

Author: DorAemon

Source: WeChat public account "Sanyan Pro (ID: sycaijing)"