Tips on how to attract private domain traffic from Xiaohongshu, Video Account, and Douyin. It is recommended to save them!

Directing traffic to private domains has become a new trend, and many brands have launched new private domain models. This article describes the techniques for directing traffic to private domains through Xiaohongshu, Video Account, and Douyin. I hope it will be helpful to you.

In the past two years, there has been a very obvious trend: public domain traffic is becoming more and more expensive, and the advantages of private domain traffic are becoming more and more obvious. Enterprises spend a lot of energy and cost to tap new traffic. It is better to focus on retention and repeat purchases , which can achieve new growth in performance. The key is how to effectively import public domain traffic into their own private domain.

However, at present, all platforms have tightened and restricted traffic flow. Today, I will share with you the feasible traffic flow skills of the three major mainstream platforms, Douyin, Xiaohongshu and Video Account . It is recommended to read it carefully and save it.

1. Little Red Book

Xiaohongshu will also take restrictive actions for obvious traffic-generating behaviors, such as notes that directly include WeChat ID, mobile phone number, QR code and other traffic-generating information; homepage profiles that include contact information and email addresses; and private chats that directly send WeChat IDs or QR codes.

The above are all common violations, and notes can easily fail to pass review or be restricted. Here are some of the more feasible ways to attract traffic.

1. "Check-in" function

This method is really clever and unique. It makes use of the "check-in" function of Xiaohongshu and some welfare hooks to "openly" display your advertising space on your personal homepage.

Specific steps:

1) Click on the yellow circle in the upper left corner of the homepage to enter

2) Enter the "Check-in" function

3) Select custom punch-in

4) Post the information and pictures you want to guide

5) It is best to release each work at a certain interval, and do not release them all at once

2. Account Information

Change the Xiaohongshu account to WeChat account. The Xiaohongshu account is: numbers + letters. It doesn’t matter if it is the same as the WeChat account.

However, each person can only modify it once, so be careful. This method is the safest and there is no fear of being blocked or deleted by the platform.

3. Private message traffic

The most common methods of traffic diversion are also very risky and can easily be reported or restricted. Therefore, some methods need to be optimized:

1) Do not post content frequently or repeatedly. If you post the same content three times, it will easily be judged as marketing promotion information.

2) It is best to ask the other party to send their contact information and then we can add it;

3) Use pictures instead of text to reply, preferably one picture for each user.

4. Group chat traffic diversion

A relatively recommended and safe way to attract traffic. After creating a group chat, be sure to add a small account to the group, and make sure to let the small account post some traffic-attracting information in the group.

In addition, you cannot send out any lead generation information in a group chat at will. If you send too much, it will not be sent out (only you can see the post). However, there is no clear limit on the number of posts, so you need to keep testing according to your own account.

5. Small-sized traffic diversion

This method is also relatively safe. Create a small account and only post some notes with contact information on it. Then @ the small account in the profile of the main account and you can directly click to jump.

The main account can also collect this note and pin it to the top, so that others can see the contact information when reading the main account's note. In addition, the small account can change the nickname to be similar to the main account and comment on the hot content of the main account to attract traffic.

6. Live streaming

In terms of traffic diversion methods, the anchor can guide the addition of private domains through verbal broadcasting . It is best to use some welfare bait to increase user enthusiasm.

Before each live broadcast, it is best to make a live broadcast preview in the private community to maximize the popularity of the live broadcast room and form two-way traffic.

7. Enterprise account traffic diversion

Enterprise accounts are a product that the government has been strongly promoting for establishing links between merchants and users. It is relatively safer to use enterprise accounts to privately chat and attract traffic. If there is a store, customers can be guided to the store directly on the homepage.

2. Video Account

Compared with other platforms, the biggest advantage of Video Account is its full integration with the WeChat ecosystem. Through Video Account, public domain traffic can be quickly transferred to private domain traffic pool.

However, in recent years, Video Accounts has also made some adjustments and restrictions on private domain traffic diversion behaviors. Here are some of the current mainstream traffic diversion methods.

1. Account introduction leads to traffic

There are many ways to present content on the homepage. For example:

2. Expand link traffic

Extending links is one of the most efficient ways to guide conversions and close deals. When publishing video content, you can add a link to a public account article. It is best to use welfare hooks to attract traffic , especially when your video content goes viral, the number of people attracted will continue to increase.

Therefore, before setting up, you need to edit an article to attract traffic in the background of the official account. It is best to change the title to: "Get free information + WeChat xxxxx" or something similar, simple and crude.

3. Comment area traffic

After the video is released, you can leave your contact information in the comment area to guide the users. Of course, the guidance words should be related to the video itself, otherwise it will seem too stiff.

4. Private message traffic

For those fans who have already followed your video account, you can actively send them private messages. However, you can only send one message before the user replies , so try to make sure that this message can meet the user's needs or provide useful value.

It is recommended to screen those fans who often like and comment on your posts. They have higher stickiness and trust you more, so it will be much easier to add them as personal account friends.

5. Live streaming

There are many restrictions on traffic diversion in live broadcast rooms. For example, there are two ways to push corporate WeChat business cards or public account article links, but not all live broadcast room users can receive them, so the effect is difficult to guarantee.

It is also not recommended to place a QR code directly in the live broadcast room. There is a high risk of hanging the QR code for a long time. At present, the safe way is to attract traffic with lucky bags. After the user wins the prize, the user can be guided to add a staff member to redeem the prize.

During the live broadcast, the anchor can also verbally guide users to add WeChat or official accounts, but be careful not to do it too frequently to prevent the live broadcast room from being detected and to avoid causing disgust among the audience.

3. Tik Tok

Currently, Douyin has more than 600 million monthly active users, and almost everyone is using Douyin. Now, Douyin is also vigorously developing e-commerce, and both businesses and individuals are seeking new ways to monetize.

It is not enough to achieve more efficient monetization only in the public domain of Douyin, but also requires precipitation in the private domain. Here are some efficient methods for attracting traffic to the private domain of Douyin.

1. Personal homepage traffic

The simplest and most direct way to use the homepage is to use the background image and introduction.

2. Fan group drainage

We can create our own fan group, and the entrance to the fan group is directly displayed on the homepage. After the user enters the fan group, he can be guided to add private domains in the group.

Each group needs to have a limited number of people, around 50-100 people. Clearly state the benefits and how to claim them in the group announcement, and then send out a group-wide message once a day to attract traffic. Try to use homophonic characters in WeChat, and it is best to have a small account to post the content to avoid risks.

3. Private message traffic

Private message traffic generation is one of the more common ways to generate traffic. You can send text, pictures, and videos in private messages, usually combined with welfare bait to guide the addition of private domains.

However, it is not recommended to send your contact information directly in private messages. You should also pay attention to some sensitive words. You can prepare the words in advance to test whether they will be blocked. Don't send too frequently, otherwise it will be judged as harassing users.

4. Enterprise Blue V traffic diversion

Through the business license certification of the company or individual business, the enterprise blue V can be posted on the homepage "official phone number" and "official website".

The official phone number can be the same as the WeChat account. If a user calls, you can send a text message to guide them to add it. The link to the official website can set up a landing page, which can be used to divert private domain traffic, or directly put a link to the Taobao store for commercial realization and fan attraction.

5. Comment area traffic

It is also a common way to attract traffic in the comment area. It is recommended not to put the contact information directly in the first pinned comment of the work, as this is very risky. You can choose one or two of the following comments with high likes and leave the contact information implicitly.

The safest way is to use a small account, change the avatar and nickname to the same as the big account, and go to the comment section to attract traffic. Even if it is blocked, it doesn’t matter, you can still indirectly attract traffic to the small account.

6. Information flow promotion and traffic diversion

Information flow is to find Douyin official for paid promotion, which is also the safest method. And it is not limited to WeChat, it can also be directed to Taobao stores.

You can set labels based on multiple dimensions such as crowds, interests, and regions, present brands and products to precise groups of people, and use landing pages to divert private domain traffic. This can be said to be the simplest and most brutal way of diverting traffic at present.

4. Final

The above are the traffic diversion techniques for the three platforms. Remember, all traffic diversion is just a means, not an end. The traffic diversion that helps to achieve the goal is the correct traffic diversion, otherwise it is just self-satisfaction.

If you simply treat users as "traffic", then your traffic pool will not survive for long. What we need to do is "value creation". Only when you provide value that others cannot provide, will users come to you willingly.

Author: Yan Tao San Shou; WeChat public account: Yan Tao San Shou;