I found that it is very easy to create a hit product by following the weaknesses of human nature and doing self-media.

Have you ever spent a lot of time writing good articles, but found that none of them became popular? In fact, it is because we are not focusing on the right point. What should we do?

I don’t know if you are like me. I usually spend a lot of time and post a lot of good articles I wrote, but in the end, there is not even a single hit. I always think that the platform has limited the flow of my account...

Although creating a hit is not the core purpose of self-media, it is the killer weapon that determines the account to continuously reach new levels; an account that cannot get the traffic of a hit is like a frog in boiling water, which is uncomfortable in every way!

Of course, if you can’t make a hit product, you must first look for the reason in yourself! Don’t always blame the platform, otherwise we will never grow.

After excluding non-account factors, I analyzed the reasons from the perspective of the hot topics in the field and the official evaluation of the work's racing data; after all, there are two important pre-factors for whether an article will go viral↓↓

Topics and titles.

The choice of topic determines whether users are interested or not, which is the 1-3 seconds that attracts attention.

The title determines whether users are willing to click, and the title click-through rate is an important indicator for horse racing data assessment.

🔺The reading rate in the data funnel is the title click rate

So, I have recently spent some time studying the commonalities of popular topics and title techniques in the field. I also collected popular topics and title databases and conducted a comprehensive survey.

🔺Laoqi's popular topic library

Wow! I found that most of the hits were made based on human weaknesses…

What are human weaknesses?

Money greed, laziness, fear, curiosity, jealousy, arrogance, comparison, authority, emotional resonance, etc.

That’s right, all popular products are created in line with the essential needs of human nature. As long as you master these skills, you will most likely be able to obtain the traffic password!

Below I have summarized the common features of the 200+ popular headlines that I have collected that follow human nature. After reading this, perhaps you will be able to quickly get started and use it for yourself!

01 Emotional resonance, directly touching the heart

The title can contain emotional words such as "breaking defense", "tears", "heartbreaking", "heartwarming", "crying", etc., and of course it can also be a touching copy.

It can accurately hit the user's heart, causing them to think, reflect, and recall; thus causing the user's "resonance", and it is easy for the user to share and forward. Of course, this type of title requires insight into the psychology of the vertical users of the account. Different social groups and different age groups have different resonances.

For example, the following popular titles that use group resonance↓↓

"Born in 1996, 28 years old, you will no longer be anxious after reading me" 100,000+ popular article

"Making money quietly, never involving acquaintances" 100,000+ hits "At 33, I finally let myself go" 33,000 hits

"I've saved 1 million yuan, and I don't want to go to work anymore" 30,000 popular articles

"After 30, I will never earn hard-earned money again" 20,000 hits

02 Curious, find out

The title "half-said" deliberately leaves a suspense to arouse the user's curiosity and guide the user to find the answer in the content. In this type of title, you can often see words and phrases that arouse suspense, such as "I discovered", "revealed", and "the ending is reversed".

For example, the following popular titles that take advantage of curiosity↓↓

"Five platforms where you can earn money just by posting" 100,000+ popular articles

"Unveiling a violent industry that is both very close to you and very far away" 100,000+ popular articles

"I made 12,000 in one week. I advise you to stick to the most profitable track when running a public account" 20,000+ popular article

"A public account article with 200,000 views actually earns so much" 25,000 popular articles

"I have earned 5,000 yuan. I have tried it for everyone. Everyone can do this side job" 20,000 popular articles

"Another article with over 100,000 views. I seem to have discovered the secret of writing a hit article" 3W Hot Article

03 Laziness and wanting to take shortcuts

Laziness is human nature. People want to spend less time and energy to get the results of others, so the "shortcut" that is low-cost, easy to obtain, and allows people to reap the fruits of their labor is always sought after.

For example, the following popular titles that take advantage of laziness↓↓

"Easily earn 100+, even if you have 0 fans on this platform, you can still make money" 15,000+ popular article

"30 Writing Inspirations to Give You Something to Write Every Day" 25,000+ Popular Articles

"Create a public account, copy and paste, 270/times" 20,000 hot articles

"The Direct Way to Become Excellent: Copying" 100,000 Hot Articles

"Making Money from Self-media: 3 Platforms Where You Can Earn Income by Posting" 50,000 Hot Articles

04 Admiration for the strong, trust in authority

Often when you see people who are better and more powerful than you, you will naturally feel envious; you want to get close to them, learn from them, and hope that you can become that person. After all, everyone wants to be a better version of themselves!

For example, the following popular titles that take advantage of the psychology of admiring the strong↓↓

"13 articles with 100,000 views in one month, my 3 methods of collecting hot-selling materials" 15,000+ hot articles

"Review of 10,000 fans on Xiaohongshu: These 5 things are really important!" 10,000+ popular articles

"Monthly income of 300,000+, sharing my 8 profitable side jobs" 3W hot article

"Over 2000 received, I have tried it for everyone, it is really not difficult to make money on Xiaohongshu" 20,000 popular article

"I earned over 80,000 yuan in my first year of self-media. I found that working part-time really delayed my earning money" 100,000 popular article

So, when you look at the above popular contents, they are telling you that you cannot be too honest when running your own media!

Most of the popular articles you can see are those that exploit the weaknesses of human nature. If you want to write a popular article, you need to study how your peers in the field create popular content. Of course, you should not only focus on the topic and title, but also on the content structure of the article.

Once you have mastered the correct method of creating popular content, as long as you keep doing it, you will definitely see a qualitative change from quantitative change. After all, no one is born with the ability to write popular content; it is the result of deliberate practice!

Finally, please remember this sentence:

To create a hit self-media product, you must create content in accordance with human nature, and cultivate yourself against human nature!

Author: Uncle Seven

Source: WeChat official account: "Laoqi Entrepreneurship Notes (ID: gh_13f78e919cbe)"