Make Tik Tok and create a persona that can be monetized!

Now that the Internet industry is flourishing, how can we, as ordinary people, create an account that belongs to us? This article teaches you how to create a unique account that can be monetized from the perspectives of direction, personality, and value.

Whether you are working on Kuaishou, Douyin, Xigua, or Bilibili, it is important to create your own media persona.

So how do we find our own accurate personality, and how do we manage our own personality to make our personality clearer in the minds of users? At the same time, rely on the personality to help us monetize better.

Next, I will share with you how to build our own personality from 6 aspects.

1. Direction positioning

In other words, what kind of content you plan to create and what kind of impression you will give to users can generally be divided into five categories:

1. Advantage positioning

It means what you are good at, such as connections, resources, experience, status, etc.

2. Interest positioning

You will only be willing to spend time on something if you are interested in it.

3. Differential positioning

What is the difference between what others are doing in the market and what you want to do?

4. Vertical positioning

Others are doing maternal and child products, snacks, and fitness, so can you further subdivide them, such as maternal and child snacks, maternal and child clothing, etc.

5. Prospect Positioning

Or it can be called popular positioning. What will be popular now or in the future, and what fields will always be in demand?

Based on the above five positioning methods, we can know what our account should do next.

2. Identity Positioning

After we have determined the direction of our personal image, we need to start facing users and let them see us. There are also four ways to position our identity.

1. Expert personality

For example, you are a teacher who teaches people how to run, you are a scientist or doctor in a sports organization, a researcher in a certain discipline, or a champion in a certain sport.

2. Talent personality

Although I am not recognized by relevant institutions, I have obtained some certificates, participated in some competitions, organized some movements, and had an influence on social media.

3. Amateur character design

He is just a pure newbie or a grassroots employee. This kind of character can easily bring people closer and make them look forward to the ending of the loser's counterattack.

4. Boss personality

If you are the inventor or founder of a company, project, or technology, especially if you are a successful entrepreneur, people will have a stronger sense of trust in you.

As for the specific personalities, you can also read an article I wrote before, which talked about the subdivision of personalities for selling products.

When using TikTok, don’t get these 8 types of influencers wrong!

3. Value Positioning

Value positioning can also be called service positioning or content positioning.

What do you want to convey to users? What do you want to show them?

First, the more precisely you position your content, the more precise the users you attract, and the easier it will be to help you build a ratio.

Second, when we output value, we must maintain consistency instead of sharing this today and that tomorrow.

In this way, the portrait of you in the user's mind is vague, and it is difficult to establish authority and trust in the user's mind.

4. Form Positioning

When shooting food exploration videos, how do you want to appear in front of users and make the audience feel that you are different?

1. Personnel

Are you planning to appear alone or with someone else?

Are you planning to have one old and one young appear on screen, or are both of them brothers?

Are you going to appear simple, cool, or sexy?

2. Scenario

Shooting food scenes:

• Some people go to high-end three-star and five-star hotels.
• Some people go to the mall
• Some people go to street shops
• Some people go to fly restaurants, etc.

3. Style

Are you planning to visit the restaurant in a funny way or are you a typical foodie?

Or do you present yourself in a serious gourmet way?

I'd rather eat it as an ordinary person who is gentle, yet down-to-earth.

5. Personal Symbols

There is a "idiot" in the field of food exploration on Douyin. The impression he gives to users is that he wears a red shirt, holds 200 yuan in cash, and goes to explore restaurants.

From now on, whenever there is a red dress and a 200 yuan store visit format, everyone will know that it is an imitation of the 200-yuan one. In the field of car talk, Brother Hu's bald image and bold and compact speech are also his symbols.

Then a distinctive personal symbol is also an aspect of building a person's personality.

Then when constructing a character from the perspective of personal symbols, we can try to construct it from the perspectives of clothing, headwear, backpacks, actions, speech, catchphrases, etc.

For example, the one for two hundred yuan: I spend two hundred yuan to open a blind box, and I will eat whatever the store puts on it. It is a language symbol.

I also saw a little girl visiting a store. She habitually brought a bottle of wine and a straw, which were decorative symbols of their belongings.

If you keep wearing sunglasses, a neck collar, a small toy, etc., you will slowly establish your own symbolic identity.

6. Commercialization

Finally, let’s return to commercial monetization, which is what you plan to sell to make money.

Many people have questions: Is it necessary to have a personal image to sell things?

Of course, if you, a person who teaches others how to write, suddenly start selling mangoes, durian, and socks, it would be like a roast duck restaurant selling underwear and toys, and users would be confused.

Commercial monetization products and our content, scenarios, and bloggers complement each other.

So whether you are selling physical products, courses, communities, or software, they must be consistent with your personality and content.

You usually share quotes, beautiful articles, and writing, so you can sell books, writing courses, and how to become a TikTok copywriter.

The more specific, accurate and matching the commercial monetization is, the higher the conversion rate will be, and the account can be continuously maintained and monetized.

Author: Village Chief

WeChat public account: Shili Village (ID: shilipxl)