Is Alibaba's cross-border e-commerce easy to do? How to do it well?

Alibaba also has cross-border e-commerce platforms. There are actually quite a lot of merchants who have opened stores on Alibaba's cross-border e-commerce platform. If you decide to open a store here, it is still necessary to master some skills. So is Alibaba's cross-border e-commerce easy to do?

Is Alibaba's cross-border e-commerce easy to do?

From a macro perspective, cross-border e-commerce currently has great development potential. Many friends who want to enter the cross-border e-commerce are asking how to do cross-border e-commerce? Are there any tips? Today we will take Alibaba as an example to summarize what you should do if you want to do cross-border e-commerce on Alibaba.

1. Market entry analysis. Before entering Alibaba, sellers need to clearly know why they want to do business on Alibaba instead of Amazon, eBay and other platforms; what they can get on Alibaba; and what kind of people will come to Alibaba to browse their stores.

2. Understand the characteristics and rules of Alibaba. Watch more videos (Merchant Learning and Foreign Trade Academy) and you will find many sellers with rich experience. You can learn some tips more quickly by watching videos. If you encounter different problems, you can also consult Alibaba customer service.

3. Join some cross-border e-commerce circles. The cross-border e-commerce industry is changing very fast. Sellers need to join more cross-border e-commerce circles. This will broaden the information channels for understanding this industry and this platform, which is quite helpful for novices.

4. Crowd analysis. We analyze our store customers, including gender, age, income, position, education, hobbies, devices used (computer or mobile phone), etc. The purpose of analyzing customers is to tap into more potential customers, as well as which platforms we should promote on and in what form.

5. Alibaba operations.

(1) Find out the relevant keywords of the industry based on the products of the store.

Newly opened platforms: You can find more keywords through popular search terms, Alibaba search box, P4P tools, peer keywords, etc.;

For those who already have a platform: you can accumulate words through traffic words, product word sources, P4P click words, and customer common search words in visitor marketing;

(2) Publish products based on keywords

Before releasing the product, prepare the necessary materials, such as text description, product pictures, product videos, etc., release the product, decorate the store, and set the URL;

Release good products, use P4P, showcases, top booths and other resources to expose keywords, get clicks, rank, and get effective feedback;

(3) Reply to customers at any time. If you are in front of the computer, you should reply in time. If you go home, you should log in to the Ali seller app on your mobile phone and reply to customers at any time.

(4) Try to use credit insurance to process orders and accumulate online transaction data. This will stabilize the ranking and bring more traffic to the store, and most importantly, it will be easier to increase customer conversions;

(5) Daily and weekly data should be collected and analyzed on the third day of every day, every week, and every month, and optimized and adjusted according to existing problems.

Alibaba is a B2B platform with an average of more than two million visitors per person. It is not an easy task to do well on Alibaba's cross-border e-commerce platform. Sellers need to make a clear analysis of themselves and the platform in the early stage of entering the market, and then operate it in the later stage.

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