How to optimize Shopee orders? How to optimize click-through rate?

In the early stage of opening a store on the Shopee platform, it still costs a lot of money. After all, the cost of opening a store for cross-border e-commerce is higher than that of domestic e-commerce. If there is no sales, the merchant will be more anxious. How to optimize Shopee orders?

How to optimize Shopee orders?

1. Optimize click-through rate.

First of all, the main image of the product should be clear so that the function is immediately clear. If it is a piece of clothing, it is best to have a background effect.

Secondly, the product title should contain appropriate keywords. If it is a brand, the brand status should be clearly stated, and it is best to add some emoticons. The price should be competitive, and it is best to have a discount tag to attract the buyer's attention.

Third, set the focus. If there are likes, etc., you can send gifts to increase the number of likes and reviews of the product. Check if there are similar popular products in Shopee for optimization. It should be noted that you cannot use the same product title or picture, which may lead to delisting.

Finally, sellers should operate carefully and strive to get preferred seller, mallseller, LPG and other platform labels. The specific rules required to obtain this label need to be consulted with the account manager.

2. Change keywords regularly.

After a period of time, keywords will change, and the selection of keywords should be based on changes in current popular trends. Of course, it also includes changes in search rankings of popular keywords, as well as changes in click-through rates and conversion rates. Based on these changes, sellers can make corresponding adjustments based on the popular search term suggestions in Xia Data.

At the same time, sellers should also regularly search for products of the same type on the front end and optimize the keywords of their products based on current popular products.

3. Optimize based on product exposure purpose

For low-priced traffic-generating products, don’t pay too much attention to the ROI of a single product. Instead, pay attention to changes in store traffic and order volume, while performing keyword screening and price adjustments.

If you are concerned about the ROI of a single product, sellers should pay close attention to the product, and optimize the product every week. If it is a sell-off or write-off product, during the sale, if the CPO allows, try to increase product exposure and sales.

If you want to optimize Shopee, then for the optimization of the order, you should mainly start with the click-through rate. If you want to optimize the click-through rate, you should start with promoting and optimizing this data!

Recommended reading:

Shopee Free Door-to-Door Collection Service Standard Update Notice

Shopee Platform Activity Deposit Policy

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