What is the normal exposure rate on Amazon? How to operate it well?

As Amazon's cross-border e-commerce platform continues to grow, more and more people are starting to open stores on this platform. After opening a store on Amazon, we need to pay attention to the store's operating data, such as what is the normal exposure rate?

Impression is exposure, that is, the amount of display. If the display is high but the click is low, you should work harder on optimizing the listing; if the display is low, consider whether the keyword settings are not matched; sometimes even if the bid is high and the keywords are matched, but the display is not high, you should consider the overall performance of the store. In short, the most important thing for advertising is to use conversion rate as a reference.

Generally speaking, a CTR click-through rate of 0.4 to 0.8 is considered normal. In other words, 100 impressions should have at least 40 to 80 clicks to be considered normal. Of course, the higher the click-through rate, the more attractive your ad is to consumers.

How to operate well?

For promotions that do not require an invitation, the seller's sales directly depend on the seller's product ranking in the results page. The factors that determine the product ranking are: a. Relevance: Sellers should set the product title and search keywords according to our requirements.

b. Price and discount: The ones with discount will be placed at the top

C. Delivery service: Amazon Logistics is the default and has the fastest and best service quality. Using Amazon Logistics will get better search rankings.

d. Number of positive reviews: Please pay attention to maintaining the reviews of the products you want to focus on.

e. Past sales: The better the sales of a product, the more it is recognized by consumers.

f. Listing time: New products will receive some preferential treatment when they are put on the shelves.

After reading the above introduction, you should know what is the normal exposure rate on Amazon. The situation of each store is different, so there is no clear standard. I hope the above content can be helpful to all merchants.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

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