How to produce 100 monetization materials a day?

In this era of information bombardment, every operator has more or less worries - what materials to release today. This article provides an in-depth analysis and solution to this problem. Let's learn together.

No matter you are making short videos, doing micro-business or selling private IP, everyone cannot escape one thing: worrying about the materials to be published every day.

What short video should I shoot today?

What’s so good about photographing this product?

I don't know what to post in my Moments today.

What marketing materials should I send to my agents tomorrow?

In fact, as long as you master the methods that the village chief shared with you today, you won’t have to worry about production materials in the future.

Once you get any product, account or project, you will know how to produce content.

1. Storytelling

Whether you are a product, a teacher, an entrepreneur, or a blogger, you can first break yourself down.

Why produce this product or course?

How did you develop this product?

How did you succeed?

What have you been through before? Wait.

The purpose of storytelling is to help users better understand you and build trust in you.

2. Honor Law

If you have the opportunity to get honor, you must strive for it.

Various honors, ranging from product technology, public welfare honors, corporate evaluations, industry honors, user reputation, etc.

It's like if someone puts up an intangible cultural heritage or time-honored brand at the door of their store, many people will go there to eat and buy.

For example, many milk and clothing products are sponsored by national teams and are specially supplied to astronauts.

Especially if you want to create an IP, engage in knowledge payment, etc., honor is very helpful for paid conversion. Why do so many Internet celebrities spend money to buy honor?

3. Hotspot Method

1. Look at the industry

In every industry, there are news, policies, people, products, activities, etc. in that field every day.

This information can not only be shared individually, but can also be combined with your current products, activities, and courses to produce content.

2. Take advantage of the trend

Every day we receive a variety of hot information. Taking the initiative to get involved in some topics will bring good traffic.

For example, Da Neng, a well-known mobile phone composer on Tik Tok, is able to grasp various hot topics very well.

What watch does a certain company boss wear when he cheats, what watch does a certain celebrity wear when he performs, from various industries such as automobiles, movies, variety shows, news, etc., only those that they can combine will be used, and the key is to have both relevance and traffic.

4. Pain Point Method

No matter what product you sell, users have their own problems.

For example, when selling data cables, users often lose them, break them, sell them too short, have mismatched cable ends, or they are messy, etc.

For example, when selling IP courses, users will encounter problems such as how to position, how to send high-definition videos, how to improve sound quality, how to edit, etc.

These are the pain points encountered by users, so you should list all the pain points encountered by users.

Don't underestimate any pain point, the more detailed the better.

The more and more comprehensive your inventory is, the wider the user base will be, and the higher their willingness to pay will be.

5. Project Method

Where there are pain points, there must naturally be solutions.

When doing marketing, many people always like to present all the plans at once.

This approach is actually wrong. Just like when you go to buy an appliance offline, if the salesperson really talks for 30 minutes, would you be willing to listen?

We share our solutions through short videos and WeChat Moments, and just a little bit of it is enough each time.

Because most users have encountered one or two problems, or are extremely sensitive to a certain problem.

As long as you can solve one of her problems, you can attract her to understand and make a deal.

6. Change the form

There is more than one way to describe the same problem, solution, or product feature.

The common misunderstanding of traditional offline sales is that they don’t use their brains and become rigid.

The group headquarters gives you a set of speaking skills and a manual and asks you to memorize them. Of course, you won't be able to speak well or write good content for your circle of friends.

In fact, the same product, details, and selling point can be expressed in many ways.

1. Change characters

Today it was the store manager who took the photo, tomorrow it could be an employee, and the day after tomorrow it could be a customer.

Today you can shoot alone, tomorrow you can shoot with two people.

If the effect is not good when using a thin person, then find a fat one, or someone who is sexy, tall, well-educated, and has singing and dancing talents.

In short, just like reciting ancient poems, the same line of poetry has different flavors when spoken by different people.

2. Change the copy

I can’t believe it, this apple is so beautiful!

I guarantee you’ve never eaten this apple before. It’s so sweet!

You must try it, this apple is so big!

Don't miss it, this apple is delicious!

You see, although we are describing the same apple, our beginnings are completely different.

So, sometimes the selling points and products have not changed, but hundreds of introductory copy can be written.

3. Change the scene

You pick apples in the orchard in rainy, foggy, and blazing sunshine.

You are in the office, giving apples to every colleague.

You are on the street, giving apples to every sanitation worker.

You carried two boxes of apples and happily took them home to give to your parents.

You see, this is the change of the scenario. Apple has not changed, but the scenario has changed. The users attracted are different, and the reasons for purchase stimulated are also different.

By creating many consumption scenarios, we help users think and make consumption decisions.

7. Give the results

Providing solutions may attract some people, but if you want to increase conversions, you must show the results to users.

The first is to demonstrate the effect directly. For example, if you say that your product has good water absorption effect, then you can demonstrate it to the customers yourself.

Second, it is better to show customers the results, insights, feelings, and even how much money they made than to directly demonstrate their use of the product themselves.

If you are shooting a short video, it can be in the form of an introduction, an interview, a record, or a live broadcast.

The third is to compare your product directly with other products. If your product is good, how is it better than other products?

Actual results and real cases are most likely to impress consumers.

8. Send benefits

This seems to have nothing to do with my product.

It actually matters a lot. Remember that you are not a cold sales machine.

Any customer prefers to deal with people, so when sharing materials on your own circle of friends, Douyin account, and social network, you must also learn to give benefits.

So what is giving benefits? Of course it has to be related to your products and services.

For example, when you are shooting a video, tell users that they can get a copy of the Douyin operating guide after following, commenting, or sending private messages.

When selling goods in WeChat Moments and communities, you can give customers a coupon or a 20% discount on goods at a fixed time such as every Wednesday.

These can all serve as material for your daily writing and photography, thereby creating a rich, enthusiastic image that will help your sales.

Remember, the purpose of posting to Moments, shooting Douyin, and video accounts is to make deals and make money.

But only rich, valuable, empathetic and solution-oriented content can touch consumers.

Author: Village Chief

WeChat public account: Shili Village (ID: shilipxl)