My copywriting lost to the folk master again

Have you ever paid attention to the copywriting around you? What do you think about it? Starting from the copywriting around you, this article introduces in detail the "magic copywriting" that can be found everywhere. It is recommended for students who want to learn about marketing.

As we all know, the "divine copywriting" from the folk is an important intangible cultural heritage of our country.

From “Three bowls of rice and you won’t pass the post” to “Are kings, princes, generals, and ministers born of different species”, from the idea of ​​“In the morning, you are a farmer, and in the evening, you enter the emperor’s hall” which inspired the imperial examination system to the idea of ​​“Strike down the local tyrants and divide the land” during the land revolution, some of these texts, filled with folk wisdom, have been passed down for thousands of years, and some have even promoted the progress of history.

This craft has been passed down from generation to generation. They shine and glow on street stalls, on the side of the road, in toilets, and in stores. They become brighter and brighter with time, making people believe that the simplest language can also weave the most powerful copy.

1. Toilet copywriting - various interesting copywriting

Toilets are a frequent site for folk copywriting. In this place where people respond to the call of nature, there are naturally all kinds of interesting copywriting. They include kind reminders, strong warnings, and various precise copywriting targeting the target groups.

Buddy, you hold the future of mankind in your hands, take it easy

Don’t flush it away~Please take it away, please flush it consciously——Long Art Museum

To occupy the channel, you need to place precise

When it comes to targeted delivery, there is always one that suits you.

1. For users with husbands

If you don't flush your bladder, your husband may be unfaithful.

2. Targeting game players

If you don't flush after defecation, you will be demoted back to bronze

3. For programmer users

Programmer Standard: Start with No Overflow (※Note: "Overflow" can be understood as a security vulnerability)

2. Highway copywriting - good copywriting is always on the road

The road is a magical place. It not only produces good stories, but also good copywriting. Good copywriting is always on the road.

Before driving under the influence of alcohol or exceeding the speed limit, please tell your family your bank account password. —— Liangqing Town People's Government (Publication)

Please wear a helmet when riding a motorcycle, otherwise, your classmates driving BMWs will recognize you. - Pu'er traffic police

Please keep your mobile phone safe when you are out and about, and do not put it in your shirt pockets, otherwise you may have to buy a new one. - Xincheng Police Station

There are only 6 kilometers left before you can post on WeChat Moments - Marathon slogan

Time flies, please hold on tight - Time and Time "Listen to the Voice of Time"

When you are on a business trip, your waist is tired

There is surveillance inside, please smile

3. Street stall copywriting: both down-to-earth and spiritual

These street stall copywritings are full of the wisdom of the working people. Some are down-to-earth, some are spiritual. They are the fireworks of the world and are the most soothing to the hearts of ordinary people.

Fortune telling for good luck, free for those with bad luck (just treat it as a game, don't be superstitious)

Sugarcane: 13 yuan for suicide, 15 yuan for homicide

If the cockroach doesn't die, I will die.

Aunt Xing's Fermented Tofu

Blame it on you if you don’t come the first time, blame it on me if you don’t come the second time - Egg Burrito

Awesome shoes, stupid price

4. Store copywriting - simple and literary

In reality, on the Internet, and in some unknown small shops, there are some copywritings that are simple, literary, and shine.

Emails are not stained with tears - a small post office on the mountain

Delivery boy, alcohol is as fickle as women, please be careful and don't offend her

The crispness you eat makes me happy - Snowflake Crisp

Without trade, there would be no Shanghai - Joy City

These folk writings often don’t spread widely, but they leave a deep impression on everyone who sees them. In the wind, in the rain, in their own corners, they are interesting and simply awesome on their own.

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"