The more time you grab, the more money you make.

Attention is consumption power, so how to seize users' time? This article analyzes and explains from four aspects: diligence, matrix, good content, and persistence. If you need to attract users' attention, you might as well read it.

Attention is spending power!

I have always emphasized to you that no matter what you do, whether it is opening a store offline, writing a public account online, shooting Douyin, doing live broadcasts, or building a community, etc.

If you can attract users' attention, you can make money from them.

And what is attention? Attention is actually time!

Why are Taobao and JD.com anxious? Because their users' attention has been attracted by Douyin, including WeChat.

So how can we attract users' attention? How can we seize users' time? The village chief will explain it to you using self-media as an example.

1. Diligence is to seize time

In this era of extreme involution in creation, many newcomers are still complacent about updating two or three posts a week.

But compared to those volume kings, daily updates are the worst.

If you are not a technical player and cannot make high-quality short videos, you need to be diligent and surpass others in quantity.

For example, if others update their public accounts on Mondays, Wednesdays, and Fridays, then you can update daily; if others update daily, then you can post two or three posts a day.

For example, when selling products on Douyin, Kuaishou, or Video Account, if others post three videos a day, you should try to post 5 or 10 videos.

For example, if others live broadcast for three hours a day, then you can live broadcast for 6 hours, 12 hours, or even 24 hours a day.

Let’s think about the 24-hour convenience stores on the roadside. They rely on their diligence to seize more of the users’ consumption time.

2. Matrix is ​​about seizing time

Have you ever wondered why brands like Make Friends, Oriental Selection, and Three Sheep have so many matrices?

Why do self-media IPs like Can Ge and Lao Ji need to have seven, eight or even dozens of accounts?

Because the matrix itself also attracts the user's attention and seizes the user's time.

Why do others open chain stores? Why does CCTV have so many channels? The same is true.

In fact, it is the same with public accounts, whether it is a brand account or some self-media IP.

If the village chief stops working and starts his own business in the future, he will also create multiple matrix accounts.

Also, let’s take a look at the contracted talents of many clothing brands and MCN agencies, ranging from dance, music, comedy to finance, psychology, fitness, etc.

The Toutiao, Xigua, Pipixia and Douyin that we are using are all from the same company. No matter how you use them, you are spending time on the same platform, so you will have the urge to place an order.

3. Good content is about seizing time

It is indeed difficult to seize users' time through content, but this is the core.

Relying on diligence is a shortcut, relying on quality is the key.

Create content that is truly valuable to users, even if it is short.

If you spend too much time following hot topics, you will have no barriers because others can copy you.

High-quality content is the reason why users are willing to stay.

This is also why the platform uses playback volume, playback time, and completion rate as assessment indicators.

4. Persistence is to seize time

The village chief has been writing the official account for almost 4 years, so I have been influencing some people for almost four years.

But if I stop writing from now on, I will lose my influence and the opportunity to seize the time of others to read, understand and grow.

So many times, persistence is also a way to get deals.

Although it is a stupid method, it is very effective.

It’s just like setting up a stall to sell things. Others will set up the stall for a few days and then leave, but you’ll stay. Users will remember you, which increases the chances of them buying from you.

When running your own media, if a user follows 10 people in the same field as you, and 8 of them update once a week or stop updating, then the time you get to read your content will increase.

Therefore, whether you are writing for a public account, shooting a Douyin video, or a video account, you must persist.

In fact, attention is not only reflected in self-media. If we open a store offline, your doorhead advertisement is eye-catching and attracts users to watch. The user's 10 seconds of time belongs to you.

When we take the elevator, the advertising screens inside and outside the elevator are also trying to seize the three to five minutes that users spend in the elevator.

So whether it is handing out flyers, operating 24 hours a day, changing eye-catching signs, placing advertisements, shooting videos, doing live broadcasts, or creating WeChat groups, the core purpose is to attract the user's attention, thereby seizing the user's time and obtaining enough transaction opportunities.

Author: The village chief lives in Shili Village WeChat public account: Shili Village