Eleven interesting sentences

I share ten intriguing sentences, hoping to bring something fresh to life or develop some new ideas for copywriting.

01

We are too familiar with this word and we use it too much.

But, I haven't seen it written this way.

It’s like when a copywriter wants to be creative, how can he write one meaning on the surface and another meaning on the surface.

Looking at such copywriting, it should be a painful lesson learned in a specific situation.

Could this also be the pressure that some copywriters don't want to enter the siege?

02

If you want to write a caption for a picture like this.

Copywriting that is not thought-provoking and challenging will most likely fail to retain readers.

What did the copywriters see at such an ordinary intersection and with these ordinary girls?

Good copywriting:

At this intersection, you encounter a woman's life.

Teacher Ge marked the picture. She wrote:

Then I am this stone pillar, and I am looking at them.

03

Sometimes, a sentence of copy will take you a long time to read.

If you are not a girl, or Guo Degang’s partner Yu Qian, you may not have a deep understanding of the odds of the first one.

For those who haven’t gotten married yet, you can refer to the four bitter words in Article 1 and then decide how to roll the dice.

The third trick is something that only food lovers will understand. Just like marrying concubines in the old days, count how many rooms are in the blind box.

04

How do you develop good copywriting skills? The answer is just to read more.

They are obviously not related at all, but now they are related like this.

You may feel that if you keep shouting like this, it’s like “crying wolf”.

In fact, for copywriters, this is a training of thinking.

Translating the image into imagery, the equation also holds true.

05

Teacher Ge is always generous in contributing things that are suitable for the occasion.

Can you taste your personality and humanity from this mooncake?

Or does the copywriting provide merchants with "positioning rules"?

06

Often times, copywriting also requires boring sharp turns.

One more angle means one more entry point for the copy.

07

Good copywriting must have scenario thinking.

Be able to judge others by yourself, or see yourself through others.

The copy you write will be different.

This is not a joke, it is a backlash of public opinion.

08

Running, a common action, is the easiest time for copywriters to activate their imagination.

Look at the comment section, this is how copywriters find like-minded friends.

09

A copywriter may not have been a copywriter when he was young.

It mainly depends on which direction he/she will work towards.

So careers often depend on interests.

Bringing this skill to bear in mind when writing copy will only multiply your creative angles.

10

For some pictures, don't just look at the large words, look at the small words as well.

While you were drinking coffee, someone started making advertisements.

She speaks for her.

11

Doctors have also improved now.

So according to this trend, old doctors will start to decline.

It's all copywriting VS copywriting.

Author: Steven Cheng

Source: WeChat public account "Copywriting Free Shipping" (ID: kol100)